Summer Course in Corporate Communication


The four-day Summer Foundation Course is a must-attend course for professionals with an interest in corporate communication. Around 900+ professionals has been enrolled in our Summer Foundation Course in Corporate Communication in the past thirty years. This long-established Summer Foundation Course has earned an excellent worldwide reputation which attracts professionals in a broad range of industry sectors.

Key Facts & Figures

Executive programme
Start date
Monday 17 Jun 2024
4 days
Instruction language

What will you achieve?

  • explore theoretical foundations of corporate communication such as stakeholder theory, identity and branding
  • apply theoretical frameworks to diagnose and describe the identity of your organisation
  • acquire a deep understanding of the power of brands for customers and organisations
  • learn how a firm’s brand portfolio (including both product and corporate brands) can be leveraged for growth
  • reflect on how internal and external processes affect corporate reputation and brand equity in the long term
  • acquire a deep understanding of Porter’s five forces model analysis
  • understand the concept of agility, its drivers, and its relevance for corporate communication
  • reflect on the challenges and opportunities of agility for communication professionals

Start dates

17-20 June 2024

In this four-day Summer Course in Corporate Communication, you will focus on the latest academic developments, strategic frameworks and proven methodologies for corporate communication and reputation management. The key themes of corporate communication will be discussed by well-known academia and experienced business practitioners
International leaders will complement the lectures with valuable real-world perspectives about how to manage corporate communication issues. Learn how to increase your impact and move your organisation’s mission forward, and expand your corporate communication network.

Who should attend

The masterclass is designed for experienced professionals in the field of: corporate communication, public affairs, general management and consultancy.
This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.


Programme adviser Susanna Marco

Susanna Marco

Programme & Admission Advisor

Email address
+31 10 408 2851

This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree. Read more here.

More about the course

Facts & Figures


€ 5.550,-

Not applicable
Start date
Monday 17 Jun 2024
4 days
Offered by
Rotterdam School of Management, Erasmus University
Media and communication
Course type
Executive programme
Instruction language


External link
Read more about this programme

Related courses

Winter Course in Corporate Communication

Explore the key themes of corporate communication, the latest academic developments, strategic frameworks and proven methodologies with well-known academia and…


This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/SCC

Compare @count study programme

  • @title

    • Duration: @duration
Compare study programmes