Crisis Communication

Introduction

Every organisation has to deal with issues, internally and externally.  But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders?  And how do you manage your company’s reputation during these high pressure times in crisis?

This three-day masterclass will cover all aspects of crisis communication for managers. You will learn specific tools to apply before, during, and after a crisis hits. And you will explore general frameworks that will help you conquer a crisis, and ideally, prevent crises from happening in the first place. Another topic is how to properly consider various constituencies to determine appropriate communication channel choices when sending a message to employees, consumers and the media during high-pressure crisis times.

You will learn through a combination of interactive lectures, real-life case discussions, video clips and interactive exercises.

Learning objectives

In the programme, you will learn:

• specific tools to apply before, during, and after a crisis hits, as well as some general frameworks that will help to conquer a crisis situation, and ideally, prevent crises from happening in the first place
• how to anticipate potential risk areas ahead of time, and as a result, behave more proactively once a crisis does, in fact, strike
• how to properly consider your company’s various constituencies to determine appropriate communication channel choices when sending a message to employees, consumers, and the media at large during high-pressure crisis times.

Who should attend?

The masterclass is designed for experienced professionals in the field of: corporate communication, public affairs, general management and consultancy.

This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/CC