Introduction
Every organisation has to deal with issues, internally and externally. But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders? And how do you manage your company’s reputation during these high pressure times in crisis?
Key Facts & Figures
- Start date
- Monday 22 Sep 2025
- Duration
- 3 days
- Micro Credential
- No
This three-day masterclass will cover all aspects of crisis communication for managers. You will learn specific tools to apply before, during, and after a crisis hits. And you will explore general frameworks that will help you conquer a crisis, and ideally, prevent crises from happening in the first place. Another topic is how to properly consider various constituencies to determine appropriate communication channel choices when sending a message to employees, consumers and the media during high-pressure crisis times.
You will learn through a combination of interactive lectures, real-life case discussions, video clips and interactive exercises.
Who should attend
The masterclass is designed for experienced professionals in the field of: corporate communication, public affairs, general management and consultancy.
This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.
Start date
22-24 September (online)
Contact

Susanna Marco
Programme & Admission Advisor
- Email address
- ccc@rsm.nl
- Phone
- +31 10 408 2851
This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree. Read more here.
Facts & Figures
- Start date
- Monday 22 Sep 2025
- Duration
- 3 days
- Micro Credential
- No
- Instruction language
- English
- Funding
private
Registration
This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/CC