Crisis Communication

Introduction

Every organisation has to deal with issues, internally and externally.  But when does an issue become a real crisis? And how can you use communication to prevent a potential crisis, or how do you manage the existing crisis? How should you approach your different stakeholders?  And how do you manage your company’s reputation during these high pressure times in crisis?

Key Facts & Figures

Type
Executive programme
Start date
Not available yet
Duration
3 days
Instruction language
English

What will you achieve?

  • specific tools to apply before, during, and after a crisis hits, as well as some general frameworks that will help to conquer a crisis situation, and ideally, prevent crises from happening in the first place
  • how to anticipate potential risk areas ahead of time, and as a result, behave more proactively once a crisis does, in fact, strike
  • how to properly consider your company’s various constituencies to determine appropriate communication channel choices when sending a message to employees, consumers, and the media at large during high-pressure crisis times

Start dates

18 – 20 November 2025

This three-day masterclass will cover all aspects of crisis communication for managers. You will learn specific tools to apply before, during, and after a crisis hits. And you will explore general frameworks that will help you conquer a crisis, and ideally, prevent crises from happening in the first place. Another topic is how to properly consider various constituencies to determine appropriate communication channel choices when sending a message to employees, consumers and the media during high-pressure crisis times.

You will learn through a combination of interactive lectures, real-life case discussions, video clips and interactive exercises.

Who should attend

The masterclass is designed for experienced professionals in the field of: corporate communication, public affairs, general management and consultancy.

This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

Contact

Programme adviser Susanna Marco

Susanna Marco

Programme & Admission Advisor

Email address
ccc@rsm.nl
Phone
+31 10 408 2851

This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree. Read more here

More about the course

Facts & Figures

Fee

€ 3.600,-

Tax
Not applicable
Start date
Not available yet
Duration
3 days
Offered by
Rotterdam School of Management, Erasmus University
Discipline
Media and communication
Course type
Executive programme
Instruction language
English
Funding

private

External link
Read more about this programme

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Registration

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/CC 

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