Crisis Communication

This three-day masterclass will cover all aspects of crisis communication for managers. You will learn specific tools to apply before, during, and after a crisis hits. And you will explore general frameworks that will help you conquer a crisis, and ideally, prevent crises from happening in the first place. Another topic is how to properly consider various constituencies to determine appropriate communication channel choices when sending a message to employees, consumers and the media during high-pressure crisis times.

You will learn through a combination of interactive lectures, real-life case discussions, video clips and interactive exercises.

Learning objectives

In the programme, you will learn:

• specific tools to apply before, during, and after a crisis hits, as well as some general frameworks that will help to conquer a crisis situation, and ideally, prevent crises from happening in the first place
• how to anticipate potential risk areas ahead of time, and as a result, behave more proactively once a crisis does, in fact, strike
• how to properly consider your company’s various constituencies to determine appropriate communication channel choices when sending a message to employees, consumers, and the media at large during high-pressure crisis times.

Who should attend?

The masterclass is designed for experienced professionals in the field of: corporate communication, public affairs, general management and consultancy.

This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: https://www.rsm.nl/executive-education/open-programmes/programmes/corporate-communication/crisis-communication/overview/