Introduction
It's essential that communications professionals first understand what managers and directors are trying to achieve – and the processes in the business – before they are able to communicate this information effectively throughout the organisation. This requires a good understanding of general management. You will perform detailed analyses of a range of business cases to aid your understanding; each one focuses on a different functional area of management.
Key Facts & Figures
- Start date
- Expected
- Duration
- 3 days
- Micro Credential
- No
- Teaching mode
- In-person
What will you achieve?
- learn the concept of ’general management’ as a communicator.
- develop analytic skills needed for effective problem and opportunity identification.
Develop your general management perspective in corporate communication in this three-day masterclass. The course will strengthen your strategic and leadership skills, expand your general business knowledge, and enhance your professional competence at a personal, organisational and global business environment level. You will also learn how to manage corporate communication across functions in a multinational environment.
Develop your general management perspective in corporate communication in this three-day masterclass. The course will strengthen your strategic and leadership skills, expand your general business knowledge, and enhance your professional competence at a personal, organisational and global business environment level. You will also learn how to manage corporate communication across functions in a multinational environment.
Who should attend
The masterclass is designed for experienced professionals in corporate communication, public affairs, general management, and consultancy.
This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.
Start date
7-9 April 2025
Contact

Susanna Marco
Programme & Admission Advisor
- Email address
- ccc@rsm.nl
- Phone
- +31 10 408 2851
Facts & Figures
- Start date
- Expected
- Duration
- 3 days
- Micro Credential
- No
- Course code
- course
- Instruction language
- English
- Teaching mode
- In-person
- Funding
private
Registration
This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, contact programme manager Susanna Marco. RSM.NL/LC