How digital media change businesses
Media & Business

Admission requirements for Master Media & Business

You are eligible for the master programmes Media & Business if you meet the following requirements: 

  • You hold a university Bachelor's degree in the social sciences or the humanities. Applicants for Media & Business with a BSc in Business Administration are also admissible;
  • You have basic knowledge of the field of media and communication and social scientific research methods;
  • You have a sufficient level of English proficiency (see below);
  • Note: ESHCC students wishing to enter the Master’s programme, should have obtained at least 15 EC in the field of communication and media. ESHCC students are not automatically admitted to the Master’s programme of their choice: they still need to go through the full selection procedure.  

The programme meets the growing demand for academically trained media and communication experts who are able to respond effectively and creatively to changing conditions, complex issues, and new opportunities in media, communication and business.

The Media & Business programme targets recent bachelor graduates with an international outlook and an entrepreneurial mindset who are keen to acquire the knowledge and skills to meet the multiple challenges of today's media and communication professions.

Selection Criteria

Among candidates who meet the above requirements, a further selection is made according to:

  • the relevance of their previous studies to the master programme concerned (i.e. Media & Business);
  • Grade Point Average (GPA);
  • academic writing and analytical skills;
  • international background;
  • motivation.

If you still have questions after checking this page, you can send an email to the Admissions Office.

Language Requirements

All teaching is carried out in English. We must be convinced that you have sufficient fluency in written and spoken English to cope with the course from the start. Therefore, if your first language is not English or if the language of instruction of your latest previous degree is not English, we ask you to provide evidence of your command of English.You should include your test scores, if available, in the relevant section of the application form. If you receive an offer of admission, it will be subject to proof of your score. English tests must be less than two years old at the time of application. If you have not yet taken the test, your application can be considered in its absence, but any offer will be conditional on your achieving the required score.

To be admitted, you must satisfy the following requirements:

  • TOEFL ( (Test of English as a Foreign Language) with a minimum overall score of 
    • 100 in the internet based test,
    • 250 in the computer-based test or
    • 600 in the paper test.
  • IELTS (International English Language Testing System) with a minimum score of 7.0 (
  • Cambridge C1 Advanced (former CAE): minimum grade C/185;
  • Cambridge C2 Proficiency (former CPE): minimum grade C/185;

You do not need to provide further evidence of English proficiency if:

  • you have a Dutch ‘vwo’ grade of 7 or higher in English (final exam vwo-6);
  • you hold an International Baccalaureate diploma including English Standard Level (A) or English Higher Level (A or B);
  • For graduates of recognised academic programmes taught entirely in English, the obligation to take a language test may be dropped after considering their academic performance;
  • you obtained at least 2,5 years of secondary education in Australia, Canada (other than Quebec), New Zealand, South-Africa, The USA, the UK or Ireland;
  • you hold a European Baccalaureate diploma including English as 1st or 2nd language.

If you have not yet taken any English test, we recommend that you take the IELTS or TOEFL.

Test results of the ITP/TOEFL (Institutional Testing Program) offered by the Language & Training Centre of Erasmus University Rotterdam are also accepted for this programme. The minimum score that is required is 600. 

Test results of the First Certificate in English (FCE) and the TOEIC-test are not accepted.

Intensive Methods Course

Some of the students who apply for the Master Media Studies do not meet our entry requirements concerning the qualitative and quantitative research methods of the social sciences. In order to bridge this gap and to give students the possibility to make a successful start with the master programme, we offer an intensive methods course CM4000. You can find a detailed description of this course in the Course Guide.

This course is scheduled during the last weeks of August and the first week of September. Students receive a personal invitation for this course. If you have not received an invitation, but you would like to participate, please contact the programme coordinator.