Why this programme

Media & Creative Industries
Student MCI on campus

Would you like to be on top of the fast paced technological and organizational developments in the media and creative industries? Are you ready to meet the manifold challenges faced by media managers, marketers, entrepreneurs and other creative workers? This innovative, international specialisation provides you with the analytical and creative skills to succeed in one of the most vibrant sectors of today’s global economy.

The products and services of the media and creative industries create economic, social and cultural value. Digital media allow us to easily access music, movies, games, TV programmes, news, books and vlogs; we continuously communicate through social media, apps, platforms and brands.

The industries creating and disseminating these products and services are not just of  increasing economic importance, they also have a wide-ranging cultural impact. The media and creative industries have greatly transformed in recent years, due to digitalisation, internationalisation, and economies of scale, but also under the influence of socio-cultural, political and economic developments. Media & Creative Industries prepares you for a vital role in the creative, media and entertainment industries.

Five reasons to study Media & Creative Industries at the EUR

  • using state-of-the-art theory and methods, you will learn to trace, analyse and address key developments and challenges in the media and creative industries;
  • you will be part of an international, interactive and small scaled classroom, enabling you to develop a comprehensive, international perspective on the media and creative industries;
  • you will receive instruction from an enthusiastic team of specialised lecturers who actively support you and who provide intensive and individual coaching; 
  • you have the opportunity to join Case Projects;
  • the programme's practice-based approach and distinctive focus on the labour market will bring you into contact with a variety of media and creative industry professionals, which will facilitate access to high profile jobs in the media and creative industries.

A word from our students

Annie Nguyen

Annie Nguyen - Student Media & Creative Industries

Media & Creative Industries offers a lot of opportunities for me to be creative, do what I like, and to help me invest in my future career as a design and/or marketing professional.
Portrait photo Annie Nguyen
Media & Creative Industries offers a lot of opportunities for me to be creative, do what I like, and to help me invest in my future career as a design and/or marketing professional.

I chose this master specialisation because I’ve always been interested in how to be creative in media industries, as well as how creativity can be harnessed and produced. Being part of the Erasmus University Rotterdam allows me to be surrounded by international friends, which allows me to connect with different cultures and mindsets.

From passionate lecturers to amazing classmates

Media & Creative Industries offers a lot of opportunities for me to be creative, do what I like, and to help me invest in my future career as a design and/or marketing professional. What I find most interesting about Media & Creative Industries is how knowledgeable and open-minded everyone is. From passionate lecturers to amazing classmates. So far, I’ve never felt bored in any of my classes. For instance, one of my lecturers could have hours-long discussion about Netflix whilst another lecturer gets excited when he is talks about games. Having such lecturers in a programme not only helps me to learn, but also to pinpoint my own academical interest.

Struggles along the way

However, following a master is never easy. I still encounter struggles from time to time. University-related struggles are normally solvable, but when combining with everything else in life, such as the work, fitness, and social aspects, I often run into time management issues. Solving this matter is easier said than done and I’ve learned this the hard way – different tasks need different priorities and for me, school will always come first.

Portrait photo Annie Nguyen

Marjolijn Winten

Marjolijn Winten - Alumna Master Media & Creative Industries

Ik vind de commerciële kant van communicatie echt heel leuk
Ik vind de commerciële kant van communicatie echt heel leuk

‘Toen ik een half jaar moest overbruggen tussen mijn Bachelor Communicatie- en Informatiewetenschappen en de Master Media & Cultuur kwam ik via- via bij Universal Music terecht. Er ging een wereld voor me open en ik ontdekte daar dat ik communicatie, en juist ook de commerciële kant hiervan, echt heel leuk vind.

Ik heb mijn afstudeeronderzoek in Argentinië gedaan en vanuit daar gesolliciteerd. Bij terugkomst deed Warner Music mij een aanbod. Op de avond voor mijn eerste werkdag leverde ik mijn scriptie in, dat sloot naadloos aan. Daarna kwam ik bij Viacom International Media Networks terecht, waar ik nu verantwoordelijk ben voor de marketing van Comedy Central Duitsland/Zwitserland/Oostenrijk. Ik bekijk de programmering en bepaal hoe we bepaalde programma’s gaan promoten. Het is echt marketing in de breedste zin van het woord, heel uitdagend en veelzijdig.

Huidige studenten zou ik aan willen raden om te proberen erachter te komen waar je hart ligt. Ikzelf heb er tijdens mijn studie altijd veel dingen naast gedaan, al realiseer ik me dat dit tijdens de Master best lastig is omdat die pittig is. Maar juist aan die nevenactiviteiten heb ik veel gehad. Probeer je echt zoveel mogelijk naast je studie te ontwikkelen. Zo kom je er ook achter wat je leuk vindt en dan kun je komen waar je wilt komen. Daardoor ga ik elke dag met heel veel plezier naar mijn werk.'

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