dr. (Ana) A Martinovici

dr. (Ana) A Martinovici
Assistant professor Rotterdam School of Management, Erasmus University Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-23
Email
martinovici@rsm.nl

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Dr. Martinovici is an Assistant Professor of Marketing at the Rotterdam School of Management, Erasmus University (The Netherlands). She holds a PhD degree in Marketing and two master’s degrees (Econometrics and Mathematical Economics, and Marketing), from Tilburg University (The Netherlands). Dr. Martinovici’s research focuses on the role of attention in consumer choice processes. She develops dynamic Bayesian models calibrated on eye-tracking data to gain access to otherwise unobservable utility accumulation processes that take place during choice. For more information, please visit www.anamartinovici.com

Digital Footprints

Year
2020
Year Level
master, master, master, master
Course Code
BMME129

Analyzing Digital Footprints

Level
master
Year
2020
Year Level
master
Course Code
BM15BAM

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