Rotterdam School of Management, Erasmus University
Visiting fellow | Department of Marketing Management
- mela@rsm.nl
More information
Work
- Carl F. Mela, Jason M.T. Roos & Tulio Sousa (2026) - Advertiser Learning in Direct Advertising Markets - Marketing Science, 45 (4), 864-891 - doi: 10.1287/mksc.2024.0847 - [link]
- Øystein Daljord, Carl Mela, Jason Roos, Jim Sprigg & Song Yao (2023) - The Design and Targeting of Compliance Promotions - Marketing Science, 42 (5), 866-891 - doi: 10.1287/mksc.2022.1420 - [link]
