dr. K (Kyriakos) Riskos

Biography

I am an Assistant Professor in Media and Business in the Department of Media and Communication, Erasmus University Rotterdam. My research focuses on branding and consumer–brand relationships, as well as entertainment and media experiences. I am particularly interested in the intersection of these areas and in understanding how contemporary media experiences shape the ways consumers engage with and develop relationships with brands. My work spans traditional and emerging media environments, including digital platforms and AI-mediated interactions.