Rotterdam School of Management, Erasmus University
Lecturer | Department of Marketing Management
- essa@rsm.nl
More information
Work
- Musa Essa, Johannes Boegershausen & Gabriele Paolacci (2026) - Limiting Accessibility: How Targeting Consumers with Disabilities Constrains Acceptable Prices for Innovations - Journal of Consumer Research, 53 (3), 467-489 - doi: 10.1093/jcr/ucag003 - [link]
- Musa Essa (2023) - Diversity from the customer's perspective: Good or bad? The case of disability - Italian Journal of Marketing, 2023 (1), 81-98 - doi: 10.1007/s43039-023-00064-5 - [link]
MM Master Thesis
- Level
- master
- Year Level
- master
- Year
- 2026
- Course Code
- BMMTMM1
