dr. (Xi) X Chen

dr. (Xi) X Chen
Associate professor Rotterdam School of Management, Erasmus University Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-22
Email
chen@rsm.nl
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Profile

Dr. Xi Chen's research focuses on quantitative marketing and digital marketing, with particular interests in the impact of digital tools and platforms on consumer behaviors and the implications for company strategies and public policies.  Dr. Xi Chen received his PhD in Marketing from School of Business and Management at the Hong Kong University of Science and Technology.

Research Interests

  • Quantitative Marketing
  • Digital Marketing  
  • Consumer Policy  
  • Social Network Theory
  • Causal Inference

Please visit MY PERSONAL SITE for more information.

  • Xi Chen, RJA van der Lans & M Trusov (2017) - Integrating social networks into marketing decision models - Springer

  • Xi Chen (22 januari 2021) - Online social gaming may provide key to understanding influence of online friends - Interviewee

Marketing Models

Level
master
Year
2020
Year Level
master
Course Code
BM07BAM

Causal Inference & Experimentation

Level
Master
Year
2020
Year Level
Master
Course Code
EBDS20106

Marketing Strategy Research

Year
2020
Year Level
IM/CEMS, ERIM, Exchange, master
Course Code
BM05MM

Current Topics in Marketing Research

Year
2020
Year Level
master, PhD
Course Code
BERMASC040

BDS-Thesis

Year
2020
Course Code
EBDS-THESIS

Digital Marketing Strategy

Year
2020
Year Level
master, master, master, master
Course Code
BMME056

  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience

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