Zherui Yang has been working in the field of e-commerce and digital business. He has particular interests in the impact of information technology on customer behavior, business performance, and organizational transformation. He has also attempted to explore business ecosystem perspective combining with organization behavioral theories.
For his PhD project, he is collaborating with an insurance company on a new project regarding customer segmentation strategy with multi-channel solution.
Erasmus University Rotterdam
RSM - Rotterdam School of Management
Department of Technology and Operations Management