Cursus Crisis Communication

Datum(s)

5, 11 and 12 November 2020 (online programme)

Kosten

€ 2.650,-

This three-day masterclass will cover all aspects of crisis communication for managers. You will learn specific tools to apply before, during, and after a crisis hits. And you will explore general frameworks that will help you conquer a crisis, and ideally, prevent crises from happening in the first place. Another topic is how to properly consider various constituencies to determine appropriate communication channel choices when sending a message to employees, consumers and the media during high-pressure crisis times.

You will learn through a combination of interactive lectures, real-life case discussions, video clips and interactive exercises.

Learning objectives

In the programme, you will learn:

  • specific tools to apply before, during, and after a crisis hits, as well as some general frameworks that will help to conquer a crisis situation, and ideally, prevent crises from happening in the first place
  • how to anticipate potential risk areas ahead of time, and as a result, behave more proactively once a crisis does, in fact, strike
  • how to properly consider your company’s various constituencies to determine appropriate communication channel choices when sending a message to employees, consumers, and the media at large during high-pressure crisis times.

Who should attend?

The masterclass is designed for experienced professionals in the field of: corporate communication, public affairs, general management and consultancy.

This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

Contact

Susanna Marco

E-mailadres
Telefoon
+31 10 408 2851

This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree.

More information

Datum(s)

5, 11 and 12 November 2020 (online programme)

Kosten

€ 2.650,-

BTW
Exclusief 21% BTW
Startdatum
Tijdsduur
3 dagen
Aangeboden door
Rotterdam School of Management, Erasmus University | Corporate Communication Centre
Discipline
Media en communicatie
Type
Cursus | Masterclass | Workshop | Executive programma
Voertaal
Engels
Bekostiging
Privaatonderwijs

Aanmelden

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: https://www.rsm.nl/executive-education/open-programmes/programmes/corporate-communication/crisis-communication/overview/