Cursus Crisis Communication

Datum(s)

19 – 21 November

Kosten

€ 2.650,-

This three-day masterclass will cover all aspects of crisis communication for managers. You will learn specific tools to apply before, during, and after a crisis hits. And you will explore general frameworks that will help you conquer a crisis, and ideally, prevent crises from happening in the first place. Another topic is how to properly consider various constituencies to determine appropriate communication channel choices when sending a message to employees, consumers and the media during high-pressure crisis times.

You will learn through a combination of interactive lectures, real-life case discussions, video clips and interactive exercises.

Learning objectives

In the programme, you will learn:

  • specific tools to apply before, during, and after a crisis hits, as well as some general frameworks that will help to conquer a crisis situation, and ideally, prevent crises from happening in the first place
  • how to anticipate potential risk areas ahead of time, and as a result, behave more proactively once a crisis does, in fact, strike
  • how to properly consider your company’s various constituencies to determine appropriate communication channel choices when sending a message to employees, consumers, and the media at large during high-pressure crisis times.

Who should attend?

The masterclass is designed for experienced professionals in the field of: corporate communication, public affairs, general management and consultancy.

This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

Contact

Susanna Marco

E-mailadres
Telefoon
+31 10 408 2851

This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree.

More information

Datum(s)

19 – 21 November

Kosten

€ 2.650,-

Startdatum
Tijdsduur
3 dagen
Aangeboden door
Rotterdam School of Management, Erasmus University | Corporate Communication Centre
Discipline
Media en communicatie
Voertaal
Engels

Aanmelden

This is a programme of the Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: https://www.rsm.nl/executive-education/open-programmes/programmes/corporate-communication/crisis-communication/overview/