Why this Study programme


Master Marketing at Erasmus School of Economics

Our marketing programme distinguishes itself from other programmes by offering an intricate combination of marketing practice and academic marketing insights, based on the latest data analysis tools in economics and marketing as well as on marketing practice cases. The unique combination of models, structures and real-life practice cases covers the entire marketing area – from strategic marketing, target market selection and positioning, b-to-b and b-to-c segmenting, operational marketing planning, branding, as well as measuring and quantifying marketing effectiveness.

In an age where your ability to use data and your flexibility to use both traditional as well as new marketing communication media to contact and influence consumers and businesses is crucial, obtaining your marketing degree at Erasmus School of Economics will fully prepare you for the marketing practice in increasingly competitive markets.

During the programme you will address questions such as:

  • How can we use data science to optimise the customer’s online experience?
  • How can models, structures and insights help us to understand real-life examples?
  • How can we translate the latest theoretical insights into successful practical applications?
  • What is it we can learn from the wide variety of marketing practice cases?

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    Is this the right choice for you?

    Our curriculum is designed to develop expertise in three key areas: product & brand management, marketing analytics and sales & account management. The programme combines and applies the latest marketing insights and models with the day-to-day practice of marketing operations, market research, international business-to-business marketing as well as business-to-consumer marketing. Therefore, our programme is highly appreciated by international corporations as well as domestic small and medium sized enterprises and offers you excellent chances to obtain an attractive marketing job once you have obtained your degree.

    The marketing programme at Erasmus School of Economics is an excellent choice if you recognise yourself in the profile below:

    • During your bachelor you have laid a good foundation in economics.
    • Statistics and mathematics are subjects you enjoy and feel comfortable with.
    • Combining out-of-the-box thinking with a pragmatic approach comes naturally for you.
    • You are always eager to discover the world and your role in it.

    Why study Marketing in Rotterdam?

    The marketing department of Erasmus School of Economics is arguably one of the top marketing science groups in Europe. Here in Rotterdam, you will learn from award-winning and practice-experienced lecturers who contribute regularly to major academic publications and have close ties to business life as well, ranging from SMEs to multinationals. Our experts will share their marketing practice experience with you. The consistent and integrated use of data, data analysis and insights will improve your decision-making capacity, and this will help you to ensure company growth and improved profitability. The department has trained many current and former top executives in the Netherlands and abroad. This is due to the intellectual, academic rigour as well as the practical experience you gain during the programme.

    Do you aspire to become one of the next leaders in marketing and do you want to join the network of our thousands of marketing alumni? Do you share our students’ intellectual curiosity, analytical reasoning, creativity, team spirit and open-mindedness? In that case, our marketing programme is an excellent choice.

    This study will bring you:

    • Frequent interactions with companies, ranging from guest lecturers, workshops and cases to career events
    • A highly valued Marketing Master’s degree, which is very much appreciated by companies and institutions looking for new and young marketing talent
    • Award-winning, frequently published as well as practice-oriented professors with excellent business community connections
    • A valued degree from an established and recognized institute that is consistently highly ranked globally.
    This study gave me the best possible preparation for working in the marketing field.
    This master enabled me to think practically and see which issues real marketers face.
    This master provided a solid footing from which I have benefitted during my career.

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