Urban retail


Cities are becoming more attractive because they facilitate consumption of products and services. The rise of consumer cities, is an important reason for the revival of inner cities. Urban amenities, such as retail, culture, horeca and leisure are important aspects of vibrant city center.

However, balancing these urban amenities with space for other businesses and housing, also leads to challenges of urban management.

Providing insight  

The experts at Erasmus UPT help inner cities to remain vital and attractive. How? By combining insight into the latest trends and developments in retail, hospitality and measuring concrete performances of inner cities. For example, Erasmus UPT offers a scientific framework for the implementation of Urban retail policy and inner city management.

Monitoring for strategic city policy management

Together with our clients, our urban experts develop policy and management tools that map out the functioning of the city center in terms of economy, quality and distinctive character. With state-of-the-art monitoring and dashboards, clients have insight into the functioning of the inner city on the basis of performance indicators. Erasmus UPT helps clients to translate these insights into strategic city policy and management.

Answering research questions

Concrete questions our experts are working on: How do we deal with scarce space in the city center? What is the impact of E-commerce? How do you prevent the deterioration of the provision of services through extensive commercialization? How do you implement an effective inner city policy?

Selection of recent projects

  • Shopping
    Inner-city monitor Urban Department Store

    Study monitoring the performance of inner-city retail areas for Urban Department Store Rotterdam

  • People dining outdoor at a restaurant
    Economic outlook Rotterdam

    In the economic outlook Rotterdam Erasmus UPT's experts discuss the attractiveness in the inner-city and the future of the retail and horeca sectors.

  • Clothes on hangers on a rack

    The RESOLVE project innovatively addresses two urgent challenges in European cities: the declining retail sector and the increasing need to reduce CO2.

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