Biography
Ahmed is a PhD candidate at Rotterdam School of Management, Erasmus University. His research examines identity-based ethical dilemmas faced by public relations professionals, focusing on how role identity tensions shape patterns of potentially unethical behavior and, in turn, generate reputational vulnerability for professionals and organizations. His work lies at the intersection of business ethics, public relations ethics, and reputational risk.
Rotterdam School of Management, Erasmus University
External PhD candidate | Department of Business-Society Management
- gaara@rsm.nl
More information
Work
- Ahmed Gaara (2026) - Identity-based ethical dilemmas and subsequent unethical behaviors in public relations: A process model of moral disengagement - [link]
- Ahmed Gaara, Muel Kaptein & Guido Berens (2025) - Corroborating and Extending a Typology of Public Relations Professionals’ Ethical Dilemmas:: Unveiling Three Types of Unethical Behaviors
- Ahmed Gaara, Muel Kaptein & Guido Berens (2024) - It is all in the name: Toward a typology of public relations professionals' ethical dilemmas - Public Relations Review, 50 (1) - doi: 10.1016/j.pubrev.2023.102418 - [link]
- Ahmed Gaara, Muel Kaptein & Guido Berens (2023) - It is all in the name: Toward a typology of public relations professionals’ ethical dilemmas
- Marios Theodosiou, Ahmed Gaara, Evangelia Katsikea & Pascale Hardy (2019) - Innovative culture: Implications for Marketing Innovation and Brand outcomes in Exporting Organizations - [link]
- Ahmed Gaara (2019) - Best DBA Thesis Award 2019, Maastricht School of Management
