dr. (Alina) A.M. Ferecatu

Assistant Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Erasmus University Rotterdam
Room
T 10-18
Telephone
+31 10 4081967
Email
ferecatu@rsm.nl

Latest academic publication

A.M. Ferecatu & A. De Bruyn (2018). Understanding Managers’ Tradeoffs between Exploration and Exploitation, Working Paper.

Back to overview

My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to understand individual-level behavior.

  • Assistant Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone
    +31 10 4081967
  • Consumer Marketing Research

    Title
    Consumer Marketing Research
    Year
    2017
    Period
    MCC1
    Year level
    master (Marketing Management)

    Pricing: Creating and Capturing Value

    Title
    Pricing: Creating and Capturing Value
    Year
    2017
    Period
    MEL2
    Year level
    master (Marketing Management)

    Advanced Marketing Decision Models

    Title
    Advanced Marketing Decision Models
    Year
    2016
    Period
    ERIMT1
    Year level
    master (ERIM - Research Master in Business and Management)

    Consumer marketing research

    Title
    Consumer marketing research
    Year
    2016
    Period
    MCC1
    Year level
    master (Marketing Management)

    Pricing: Creating and Capturing Value

    Title
    Pricing: Creating and Capturing Value
    Year
    2016
    Period
    MEL2
    Year level
    master (Marketing Management)

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam