dr. (Alina) AM Ferecatu

dr. (Alina) AM Ferecatu
Assistant professor Rotterdam School of Management, Erasmus University Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-18
Email
ferecatu@rsm.nl

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Profile

My research interests lie at the intersection between behavioral decision making and marketing research. Generally, I study decision heuristics and biases in marketing contexts, and devise individual-specific strategies aimed to overcome these biases. Theoretically, I draw from behavioral decision theory, which describes how individuals incorporate their set of beliefs and values into their decisions. Methodologically, I utilize experimental economics techniques and Bayesian analysis to understand and predict individual level behavior. My work is divided into two streams of research: (1) to investigate decision makers’ learning behavior and related decision heuristics and biases; and (2) to apply Bayesian models of heterogeneity to understand individual-level behavior.

Current Topics in Marketing Research

Year
2021
Year Level
PhD, master
Course Code
BERMASC040

Pricing: Creating and Capturing Value

Year
2021
Year Level
master, master, master, master
Course Code
BMME100

Digital Marketing Strategy

Year
2021
Year Level
master, master, master, master
Course Code
BMME056

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