dr. (Anne Kathrin) AK Klesse

dr. (Anne Kathrin) AK Klesse
Associate professor Rotterdam School of Management, Erasmus University Department of Marketing Management
Burg. Oudlaan 50, Rotterdam
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Anne-Kathrin Klesse obtained her PhD from Maastricht University and then worked at Tilburg University as an Assistant Professor in Marketing. In October 2016, she joined Rotterdam School of Management, Erasmus University. She frequently spends time at Stanford Graduate School of Business as a visiting scholar. 

In her research, Anne-Kathrin studies consumer judgement and decision making. In one stream of research, she investigates how we can nudge consumers to make "better" decisions, such as saving money, eating healthier or making sustainable consumption choices. Here, she considers a broad set of factors, such as the language in which information is received or the way in which consumers express their decisions (e.g., by speaking or button pressing). Most of her ongoing research attempts to understand how technology impacts consumer decision-making. For instance, she explores whether different device interfaces (e.g., voice-operated versus touch-, or click-operated) prompt different decisions. Moreover, she investigates customers’ perceptions of and reactions to product recommendations generated by algorithms (vs. humans). Her research has been awarded with the prestigious VENI grant (by NWO) and was published in leading Marketing journals, such as Journal of Consumer Research (JCR), Journal of Marketing Research (JMR), and Journal of Marketing (JM).  

Anne-Kathrin currently teaches Marketing Beyond Borders: Managing Cross Cultural Challenges in the Marketing Management Programme,  co-organizes the Honours Program, and gives (guest) lectures on Consumer Behavior and Experimental Research.

She is a member of the Psychology of AI lab from the Erasmus Centre of Data Analytics (ECDA).

BSc Project Behavioural Experts

Year Level
bachelor 3, bachelor 3
Course Code

Technology Augmented Behaviour

Year Level
Bachelor 3, Bachelor 3, Bachelor 3
Course Code

  • Anika Stuppy

    Essays on Product Quality
  • Gizem Yalcin

    Consumers in the Age of AI: Understanding Reactions Towards Algorithms and Humans in Marketing Research
  • Begum Celiktutan

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)
  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience

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