Biography
Anne-Kathrin Klesse obtained her PhD from Maastricht University and then worked at Tilburg University as an Assistant Professor in Marketing. In October 2016, she joined Rotterdam School of Management, Erasmus University. She frequently spends time at Stanford Graduate School of Business as a visiting scholar.
In her research, Anne-Kathrin studies consumer judgement and decision making. In one stream of research, she investigates how we can nudge consumers to make "better" decisions, such as saving money, eating healthier or making sustainable consumption choices. Here, she considers a broad set of factors, such as the language in which information is received or the way in which consumers express their decisions (e.g., by speaking or button pressing). Most of her ongoing research attempts to understand how technology impacts consumer decision-making. For instance, she explores whether different device interfaces (e.g., voice-operated versus touch-, or click-operated) prompt different decisions. Moreover, she investigates customers’ perceptions of and reactions to product recommendations generated by algorithms (vs. humans). Her research has been awarded with the prestigious VENI grant (by NWO) and was published in leading Marketing journals, such as Journal of Consumer Research (JCR), Journal of Marketing Research (JMR), and Journal of Marketing (JM).
Anne-Kathrin currently teaches Marketing Beyond Borders: Managing Cross Cultural Challenges in the Marketing Management Programme, co-organizes the Honours Program, and gives (guest) lectures on Consumer Behavior and Experimental Research.
She is a member of the Psychology of AI lab from the Erasmus Centre of Data Analytics (ECDA).
Rotterdam School of Management, Erasmus University
- klesse@rsm.nl
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Caroline Goukens & Anne Kathrin Klesse (2022) - Internal and external forces that prevent (vs. Facilitate) healthy eating: Review and outlook within consumer Psychology - Current Opinion in Psychology, 46 - doi: 10.1016/j.copsyc.2022.101328 - [link]
- & Anne Kathrin Klesse (2021) - How (and When) the Presence of Food Decreases Enjoyment of Customer Experiences - Journal of Marketing Research, 58 (4), 705-720 - doi: 10.1177%2F00222437211010465 - [link]
- PJ Gai & Anne Kathrin Klesse (2019) - Making Recommendations More Effective Through Framings: Impacts of User- versus Item-Based Framings on Recommendation Click-Throughs - Journal of Marketing, 83 (6), 61-75 - doi: 10.1177/0022242919873901 - [link]
- Anne Kathrin Klesse, Y Cornil, DW Dahl & N Gros (2019) - The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions - Journal of Marketing Research, 56 (5), 879-893 - doi: 10.1177/0022243719846063 - [link]
- Janet Geipel, Constantinos Hadjichristidis & Anne Kathrin Klesse (2018) - Barriers to sustainable consumption attenuated by foreign language use - Nature Sustainability, 2018 (1), 31-33 - doi: 10.1038/s41893-017-0005-9 - [link]
- Anne Kathrin Klesse, J Levav & C Goukens (2015) - The Effect of Preference Expression Modalities on Self-Control - Journal of Consumer Research, 42 (4), 535-50
- EN Garbinsky, Anne Kathrin Klesse & J Aaker (2014) - Money in the Bank: Feeling Powerful Increases Saving - Journal of Consumer Research, 38 (6), 1047-62
- Anne Kathrin Klesse, C Goukens, K Geyskens & Ko de Ruyter (2012) - Repeated Exposure to the Thin Ideal and Implications for the Self: Two Weight Loss Program Studies - International Journal of Research in Marketing, 29 (4), 355-62
