Professor of Marketing
- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- E2-20
- dellaert@ese.eur.nl
Profile
Benedict Dellaert is professor of marketing at the Erasmus School of Economics. In his research and education he focuses on consumer decision-making and consumer- firm interaction. His research has important implications in digital marketing, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations. Recent projects involve partners such as Achmea and APG. Professor Dellaert is a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute. His former positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, Maastricht University in the Netherlands, and Monash University, Melbourne (fractional).
- Sesil Lim, Bas Donkers, P van Dijl & Benedict Dellaert (2021) - Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions - Journal of the Academy of Marketing Science, 49 (4), 723-742 - doi: 10.1007/s11747-020-00740-4 - [link]
- Bas Donkers, Benedict Dellaert, RM Waisman & G (Gerald) Haubl (2020) - Preference Dynamics in Sequential Consumer Choice with Defaults - Journal of Marketing Research, 57 (6), 1096-1112 - doi: 10.1177/0022243720956642 - [link]
- Tim M. Benning, Benedict G.C. Dellaert & Theo A. Arentze (2020) - The impact of health vs. non-health goals on individuals' lifestyle program choices: A discrete choice experiment approach - BMC Public Health, 20 (1) - doi: 10.1186/s12889-020-8416-3 - [link]
- Benedict Dellaert, SB Shu, TA Arentze, T (Tom) Baker, K Diehl, Bas Donkers, NJ Fast, G (Gerald) Haubl, H Johnson, UR Karmarkar, H Oppewal, BH Schmitt, J Schroeder, SA Spiller & M Steffel (2020) - Consumer Decisions with Artificially Intelligent Voice Assistants - Marketing Letters, 31 (4), 335-347 - doi: 10.1007/s11002-020-09537-5 - [link]
- Sonja Wendel & Benedict Dellaert (2020) - Shades of labor: Motives of older adults to participate in productive activities
- CJ Silva Lourenco, Benedict Dellaert & Bas Donkers (2020) - Whose Algorithm Says So: The Relationships Between Type of Firm, Perceptions of Trust and Expertise, and the Acceptance of Automated Financial Advice - Journal of Interactive Marketing, 49, 107-124 - doi: 10.1016/j.intmar.2019.10.003 - [link]
- Dimitrios Tsekouras, Benedict Dellaert, Bas Donkers & G (Gerald) Haubl (2019) - Product Set Granularity and Consumer Response to Recommendations - Journal of the Academy of Marketing Science, 48 (2), 186-202 - doi: 10.1007/s11747-019-00682-6 - [link]
- Gosse Alserda, Benedict Dellaert, Laurens Swinkels & Fieke Lecq (2019) - Individual pension risk preference elicitation and collective asset allocation with heterogeneity - Journal of Banking and Finance, 101, 206-225 - doi: 10.1016/j.jbankfin.2019.02.014 - [link]
- Gosse Alserda, Benedict Dellaert, Laurens Swinkels & Fieke Lecq (2019) - Pensioenfondsen kunnen welvaartswinst behalen door risicovoller te beleggen - Economisch-Statistische Berichten, 104 (4777), 405-407 - [link]
- Benedict Dellaert (2019) - The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy - Journal of the Academy of Marketing Science, 47 (2), 238-254 - doi: 10.1007/s11747-018-0607-4 - [link]
EIBE - Eur Holding
- Begindatum goedkeuring
- oktober 2021
- Einddatum goedkeuring
- oktober 2024
- Plaats
- NEDERLAND
- Beschrijving
- Lid RvC EIBE
Data Science in Context
- Level
- master
- Year
- 2022
- Year Level
- master
- Course Code
- FEM11180
