(Benedict) B.G.C. Dellaert (Benedict) B.G.C. Dellaert

Professor of Marketing

Full Professor Erasmus School of Economics Business Economics
Erasmus University Rotterdam
H 15-07
+31 10 4081353

Latest academic publication

T. Baker & B.G.C. Dellaert (2018). Regulating Robo Advice Across the Financial Services Industry. Iowa Law Review, 103 (2).

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Benedict G.C. Dellaert is a professor of marketing and director of the department of Business Economics at the Erasmus School of Economics.

Professor Dellaert's focus in research and education is on consumer decision-making and consumer- firm interaction.

His research findings have important implications in digital marketing, financial services, healthcare, and travel. He regularly works with financial services firms on projects to support consumer decision making with online (risk) communication and personalized recommendations. Recent projects involve partners such as Achmea, APG and Robeco. He is also a member of the board of supervisors (Raad van Toezicht) of 

Professor Dellaert is currently a research theme coordinator at the Network for Studies on Pensions, Aging and Retirement (Netspar), a fellow of the Erasmus Research Institute of Management (ERIM), and a research fellow at the Tinbergen Institute. He is also a visiting professor at the UCL School of Management, London.

His former research and teaching positions include posts at the University of Sydney in Australia, Tilburg University in the Netherlands, and Maastricht University in the Netherlands.


Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam