prof.dr.ir. (Berend) B Wierenga

prof.dr.ir. (Berend) B Wierenga

Professor Emeritus of Marketing

Visiting fellow Rotterdam School of Management, Erasmus University Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-19
Email
bwierenga@rsm.nl

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Profile

Berend Wierenga is Professor-Emeritus of Marketing at Rotterdam School of Management, Erasmus University (RSM).

Berend Wierenga has a PhD of Wageningen University, The Netherlands, where he was also a faculty member until joining the Rotterdam School of Management in 1983. He held visiting positions at several business schools abroad, including the Stanford Graduate School of Business (Stanford, USA), the Wharton School of the University of Pennsylvania (Philadelphia, USA), and INSEAD (Fontainebleau, France).

His main research areas are marketing decision making, marketing models, and marketing management support systems. He has published widely on these topics, in journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Management Science, Management Information Systems Quarterly, Communications of the ACM, and many others. He is the author (together with Gerrit van Bruggen) of “Marketing Management Support Systems: Principles, Tools, and Implementation” (2000). In 2008, he edited the first edition, and in 2017 he was the editor (together with Ralf van der Lans) of the second edition of the “Handbook of Marketing Decision Models”.

In 2008, he edited the first edition, and in 2017 he was the editor (together with Ralf van der Lans) of the second edition of the “Handbook of Marketing Decision Models”.

https://link.springer.com/book/10.1007/978-3-319-56941-3

 

 

At the Rotterdam School of Management (RSM), Berend Wierenga is the founder of the Department of Marketing Management of which he was the chairman for fifteen years. Berend Wierenga, as the first Editor, started the International Journal of Research in Marketing (IJRM), now one of the leading international academic marketing journals. Berend Wierenga was Dean of RSM twice. He also was the first Scientific Director of the Erasmus Research Institute of Management (ERIM) and he was on the Board of the Social Science Research Council of the Netherlands Organization for Scientific Research (Netherlands Science Foundation-NWO).

Berend Wierenga has been active in professional organizations, including the European Marketing Academy (EMAC) and the Netherlands Institute of Marketing (NIMA), and he has held supervising and consulting positions in companies, associations, and government organizations. He was appointed Officer in the Order of Oranje-Nassau by her Majesty the Queen of The Netherlands in 2010. He received the inaugural EMAC Distinguished Marketing Scholar Award, as well as the Ad Fontes Penning of the Erasmus University.

As Professor-Emeritus at Erasmus University, Berend Wierenga continues to be active in research and publications, supervisory and editorial work, and international conferences. From 2011 to 2015 he was a part-time research professor at Bocconi University in Milan.

 

  • Berend Wierenga, NAP Althuizen & B (Bo) Chen (2017) - Managing the supply and demand of creativity - RSM Discovery - Management Knowledge, 31 (3), 17-19
  • NAP Althuizen, A Reichel & Berend Wierenga (2013) - The harmful neglect of decision support systems - RSM Insight, 15 (3), 18-19
  • Berend Wierenga (2012) - Understanding marketing decision making - RSM Insight, 11 (3), 12-14
  • RJA van der Lans, Gerrit Bruggen, J Eliashberg & Berend Wierenga (2012) - Seeding a Message to Harvest Reach, Predicting and Optimizing the Spread of Electronic Word-of-Mouth - GfK Marketing Intelligence Review, 4 (1), 32-41 - doi: 10.2478/gfkmir-2014-0039
  • RJA van der Lans, Gerrit Bruggen, J Eliashberg & Berend Wierenga (2010) - Viral Marketing Can Be a Safe Bet - RSM Insight, 3 (2), 12-14
  • A Van Strien & Berend Wierenga (2009) - Bezuinigen door consumenten tijdens de recessie - Economisch-Statistische Berichten, 94 (4537), 726-729
  • Berend Wierenga & Eric Waarts (2005) - Marketing is nog nooit zo spannend geweest - Tijdschrift voor Marketing, 39 (5), 89-90
  • Berend Wierenga (1996) - Concurreren om de toekomst in de agrifoodsector - Cooperatie, 58 (547), 12-13
  • Berend Wierenga (1996) - De manager als koorddanser: balanceren tussen harde data en zachte kennis - Tijdschrift voor Marketing, 30 (3), 18-22
  • KRE Huizingh, CM de Jong, PAM Oude Ophuis & Berend Wierenga (1995) - Marketing Decision Support Systemen in hun bedrijfsomgeving - Bedrijfskunde, 67 (3), 32-41
  • CM de Jong, KRE Huizingh, PAM Oude Ophuis & Berend Wierenga (1995) - Marketing Decision Support Systemen in Nederland - Tijdschrift voor Marketing, 29 (12), 14-17
  • LP den Hollander & Berend Wierenga (1994) - Klantgericht denken en doen - Tijdschrift voor Marketing, 28 (10), 47-51
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (1994) - Effectiviteit van marketing management support systemen - Tijdschrift voor Marketing, 28 (5), 66-69
  • HWC van der Hart, PSH Leeflang & Berend Wierenga (1993) - Marketing interfaces: voorwoord special - Bedrijfskunde, 65 (2), 117-119
  • Berend Wierenga (1993) - Marketing management support systemen - Tijdschrift voor Marketing, 27 (voorjaar)
  • Berend Wierenga & Gerrit Bruggen (1992) - Marketing management support systemen: gebruik en effectiviteit (II) - Tijdschrift voor Marketing, 26 (5), 54-61
  • PAFM van Campen, KRE Huizingh, PAM Oude Ophuis & Berend Wierenga (1992) - Marketing decision support systemen in Nederlandse bedrijven: voorwaarden voor implementatie - Tijdschrift voor Marketing, 26 (5), 28-38
  • Berend Wierenga & Gerrit Bruggen (1992) - Marketing management support systemen: een veelzijdig instrumentarium voor de marketeer (I) - Tijdschrift voor Marketing, 26 (4), 32-38

  • Berend Wierenga & RJA van der Lans (2017) - Handbook of Marketing Decision Models - doi: 10.1007/978-3-319-56941-3 - Springer Nature
  • J Eliashberg, T Hennig-Thureau, C B Weinberg & Berend Wierenga (2016) - The Entertainment Industry - Elsevier
  • Berend Wierenga (2016) - Managerial Decision Making in Marketing - Now Publishers
  • Berend Wierenga, G Antonides & Ale Smidts (2000) - Marketing in the New Millennium - Proceedings of the 29th EMAC Conference, Rotterdam - Erasmus University
  • Berend Wierenga, A van Tilburg, K Grunert, JBEM Steenkamp & M Wedel (1997) - Agricultural Marketing and Consumer Behavior in a Changing World - Kluwer Academic Publishers
  • Berend Wierenga, K Grunert, JBEM Steenkamp, M Wedel & A van Tilburg (1996) - Agricultural Marketing and Consumer Behavior in a Changing World. Proceedings of the 47th Seminar of the European Association of Agricultural Economists, Wageningen. - Wageningen Agricultural University

  • Berend Wierenga & RJA van der Lans (2017) - Marketing Decision Models: Progress and Perspectives - doi: 10.1007/978-3-319-56941-3 - Springer Nature
  • Berend Wierenga (2010) - The Interface of Marketing and Operations Research - Dinalog/RSM Erasmus University
  • Berend Wierenga (2010) - Marketing and Artificial Intelligence: Great Opportunities, Reluctant Partners - Springer
  • Berend Wierenga (2010) - Connecting developing economies to the third era of marketing - Wageningen Academic Publishers
  • Berend Wierenga, Gerrit Bruggen & NAP Althuizen (2008) - Advances in Marketing Management Support Systems - [link] - Springer
  • Berend Wierenga (2008) - The Past, the Present and the Future of Marketing Decision Models - Springer
  • Gerrit Bruggen & Berend Wierenga (2006) - Marketing management support systems and their implications for marketing research - Sage Publications
  • VM Immink & Berend Wierenga (2004) - Sales promotion arrangements in the FMCG chain - Wageningen Academic Publishers
  • J Eliashberg, S Swami, CB Weinberg & Berend Wierenga (2002) - Movie scheduling on multiple theaters with multiple screens: Model extensions and implementation experience - INFORMS
  • Z Chen, Gerrit Bruggen & Berend Wierenga (2002) - The impact of system-strategy fit on the success of CRM systems - INFORMS
  • K de Valck, Gerrit Bruggen & Berend Wierenga (2002) - The Role of Virtual Communities in the Consumer Decision Process - University of Minoo, School of Economics and Management
  • LH Teunter, Berend Wierenga & T Kloek (2001) - Drivers of household sales promotion response: Does deal proneness realy exist?
  • Berend Wierenga (2001) - Het derde marketing tijdperk - CEBO-TU/e
  • W Smit, Gerrit Bruggen & Berend Wierenga (2001) - Building stronger supplier relationships through information sharing - ERIM
  • W Smit, Gerrit Bruggen & Berend Wierenga (2001) - Will information sharing lead to better marketing channel relationships: findings from a laboratory experiment - EMAC
  • Eric Waarts, WT Popma & Berend Wierenga (2001) - Examining the relationship between competitor-orientation and firm performance - EMAC
  • JJ Jonker, Berend Wierenga, J Eliashberg & MS Sawhney (2001) - MOVIEMOD: een beslissingsondersteunend systeem voor de introductie van nieuwe films - De Vrieseborch
  • Z Chen, Gerrit Bruggen & Berend Wierenga (2000) - The antecedents and dynamics of the preceived usefulness of marketing decision support systems
  • Z Chen, Gerrit Bruggen & Berend Wierenga (2000) - Antecedents and dynamics of preceived usefulness of marketing decision support systems
  • LH Teunter, Berend Wierenga & T Kloek (2000) - Sales promotion effects and the promotion sensitive consumer: a look at consumer reactions through a magnifying glass - EMAC
  • Berend Wierenga, Ale Smidts & G Antonides (2000) - Marketing in the New Millennium. - EMAC
  • Berend Wierenga & H Soethoudt (2000) - How to create a win-win situation for retailer and producer in supermarket sales promotions
  • W Smit, Gerrit Bruggen & Berend Wierenga (2000) - Will information sharing lead to better marketing channel relationships? An experimental study
  • Berend Wierenga & Gerrit Bruggen (2000) - Marketing management support sytems: lessons from the past 25 years and perspectives for the new millennium - Uitgeverij de Vrieseborch
  • W Smit, Gerrit Bruggen & Berend Wierenga (2000) - Will information sharing lead to better channel relationships? An experimental study - INFORMS
  • Z Chen, Gerrit Bruggen & Berend Wierenga (2000) - The antecedents and dynamics of the perceived usefulness of marketing decision support systems - INFORMS
  • W Smit, Gerrit Bruggen & Berend Wierenga (2000) - Will Information Sharing lead to better Marketing Channel Relationships? An experimental study - INFORMS
  • LH Teunter, Berend Wierenga & T Kloek (1999) - Sales Promotion Effects and the Deal Prone Household: Analysis of Household Reactions through a Magnifying-glass - AMA
  • AC Dalebout, J van Hillegersberg & Berend Wierenga (1999) - Domain Framework for Sales Promotions - John Wiley & Sons Inc.
  • L Teunder, Berend Wierenga & T Kloek (1999) - Sales Promotion Effects and the Deal Prone Consumer: Analysis of Consumer Reactions through a Magnifying-Glass - Humboldt University
  • Berend Wierenga & Gerrit Bruggen (1999) - Marketing management support systems as strategic weapons in competition - Vlaamse Management Associatie
  • Berend Wierenga & Gerrit Bruggen (1999) - Marketing Decision, Making in the Electronic Era: The State-of-the Art of marketing distribution systems - Unversidad Complutense
  • Gerrit Bruggen, M Kacker, Ale Smidts, Eric Waarts & Berend Wierenga (1999) - The impact of internet on marketing distribution systems - ESADE - Escuela Superior de Administración de Empresas
  • AC Dalebout, J van Hillegersberg & Berend Wierenga (1999) - An object-oriented application framework for building sales promotion support systems - John Wiley & Sons Inc.
  • Berend Wierenga, Gerrit Bruggen, PMHM (Paul) Matthyssens & Kristof de Wulf (1998) - Beslissingsondersteunende systemen en besluitvorming in marketingmanagement - Universitaire Pers Leuven
  • Berend Wierenga, AC Dalebout & Gerrit Bruggen (1998) - The state of knowledge-driven marketing management support systems - INSEAD
  • Berend Wierenga (1998) - Review of "Agro-Food Marketing" - Texas A & M University
  • Eric Waarts & Berend Wierenga (1998) - Analyzing competitive reactions to new product introductions: the role of perceived threat - INFORMS
  • J Rekom, Berend Wierenga & Cees Riel (1998) - Structural measures for analyzing networks of means-end relations - INSEAD
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (1998) - The powerstul triangle of marketing data, managerial cognition and marketing management support systems - Stern School of Business
  • MAAM Leenders & Berend Wierenga (1998) - The effect of R&D - marketing integration and power balance on new product performance - INSEAD
  • CDG Verstappen, AGAL Vorst & Berend Wierenga (1998) - The profitability of sales promotions - Stockholm School of Economics
  • LH Teunter, Berend Wierenga & T Kloek (1998) - Refined conceptualization and operationalization of deal proneness - Stockholm School of Economics
  • J Rekom, Berend Wierenga & Cees Riel (1998) - Exploring network measures of means-end structures. Work-in-progress - Stockholm School of Economics
  • Gerrit Bruggen, M Kacker, Ale Smidts, Eric Waarts & Berend Wierenga (1998) - The impact of electronic commerce on marketing channels - Universiteit van Groningen
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (1998) - Marketing data, marketing cognition, and marketing management support systems - JDM Society Stern School of Business
  • Berend Wierenga, Gerrit Bruggen, PMHM (Paul) Matthyssens & Kristof de Wulf (1998) - Decision support systems and decision-making in marketing management - Universitaire Pers
  • AC Dalebout, J van Hillegersberg & Berend Wierenga (1998) - Building and using object-oriented frameworks for semi-structures domains. The sales promotion as an example - IEEE Computer Society
  • MAAM Leenders & Berend Wierenga (1998) - The effect of the marketing - R&D interface on new product performance: how, when and how much? - Stockholm School of Economics
  • LH Teunter, Berend Wierenga & T Kloek (1998) - Modeling the impact of sales promotion using refined deal proneness measures - INFORMS
  • Berend Wierenga (1997) - Book review - Noth-Holland
  • MAAM Leenders & Berend Wierenga (1997) - The effect of managerial mechanisms on integration between marketing and R&D
  • AC Dalebout & Berend Wierenga (1997) - Qualitative modeling of sales promotion. Decision making based on verbal data. - Warwick Business School
  • Yvonne Everdingen & Berend Wierenga (1997) - Intra-firm adoption and diffusion of innovations: an empirical study among European companies - Warwick Business School
  • Berend Wierenga (1997) - Competing for the future in the agricultural and food channel - Kluwer Academic Publishers
  • Berend Wierenga, KRE Huizingh & LH Teunter (1997) - Measuring the effectiveness of Marketing Information Systems - University of California
  • MAAM Leenders & Berend Wierenga (1997) - The relationship between the Marketing-R&D Interface and new product performance: an empirical study in the pharmaceutical industry - University of California
  • Gerrit Bruggen & Berend Wierenga (1997) - The impact of Marketing Management Support Systems - University of California
  • Berend Wierenga (1996) - Competing for the future in the agricultural and food channel - Wageningen Agricultural University
  • MAAM Leenders, Berend Wierenga & FHA Janszen (1996) - The effect of the marketing - R&D interface and innovation success - Lang Publishing & Holding Co.Inc.
  • PAM Oude Ophuis, CM de Jong, KRE Huizingh & Berend Wierenga (1995) - Determinants of Succes for Marketing Decision Support Systems - ESSEC
  • MAAM Leenders, FHA Janszen & Berend Wierenga (1994) - Structuring the Marketing - R&D Interface in Pharmaceutical Companies for successful Innovation - ESOMAR European Society for Opinion and Marketing Research
  • RLA Adema, Cees Riel & Berend Wierenga (1994) - Empirische studie naar kritische-succesfactoren bij het 'managen' van corporate communication - Bohn Stafleu van Loghum
  • Berend Wierenga, RCP van der Veer & JCHW Kluytmans (1994) - Neurale netwerken in marketing - De Vrieseborch
  • Berend Wierenga & JCHW Kluytmans (1994) - Neural nets versus marketing models in time series analysis: a simulation study - University of Limburg
  • Berend Wierenga & PAM Oude Ophuis (1993) - Marketing Decision Support Systems: adoption, use and satisfaction. - ESADE
  • JCHW Kluytmans, Berend Wierenga & MH Spigt (1993) - Developing a Neural Network for Selection of Sales Promotion Instruments in Different Marketing Situations - Software Engineering Press
  • Berend Wierenga & Gerrit Bruggen (1993) - Marketing Management Support Systems: Evolution, Adoption and Effectiveness - ESOMAR
  • Berend Wierenga & Eric Waarts (1993) - Tachtig jaar marketing: 1913-1993 - Academische Uitgeverij Eburon
  • Berend Wierenga (1992) - Profile of the First Generation of Marketing Expert Systems - Springer
  • Berend Wierenga (1992) - Knowledge Based Systems in Marketing: Purpose, Performance, and Perspectives - Aarhus School of Business
  • Berend Wierenga & S Dutta (1992) - A Knowledge Based System for Supporting a Brand Manager - TIMS
  • Berend Wierenga, AC Dalebout & S Dutta (1992) - Brandframe: a Knowlegde Based System for the Brand Manager - TIMS
  • Berend Wierenga, KRE Huizingh & PAM Oude Ophuis (1992) - Adoption and use of marketing decision support systems - TIMS
  • Berend Wierenga, PAM Oude Ophuis, KRE Huizingh & PAFM van Campen (1991) - Hierarchical scaling of marketing decision support systems

  • J Rekom & Berend Wierenga (2001) - How hierarchical are means-end hierarchies? An inquiry into the symmetry of means-end relations
  • LP den Hollander & Berend Wierenga (1995) - Klantgericht denken en doen - Kluwer Bedrijfswetenschappen
  • AThH Pruyn, Berend Wierenga & JJD Rijk (1993) - Afnemersgedrag - Wolters-Noordhoff
  • Berend Wierenga (1992) - Keuzeprocessen van consumenten - Noordervliet
  • Berend Wierenga & MM Cobben (1991) - Informatietechnologie voor optimaal marketing management: visies uit universiteit en bedrijf
  • Berend Wierenga (1991) - No title

  • NAP Althuizen & Berend Wierenga (2005) - Designing Sales Promotion Campaigns with Analogical Reasoning
  • K de Valck, Gerrit Bruggen & Berend Wierenga (2005) - Patterns of Participation in Virtual Communities of Consumption: A Member Typology
  • K de Valck, Gerrit Bruggen & Berend Wierenga (2005) - Patterns of Participation in Virtual Communities of Consumption: A Member Typology
  • Berend Wierenga & Gerrit Bruggen (2005) - Impact of CRM Systems: The Persepctive of the User and the Organization
  • W Smit, Gerrit Bruggen & Berend Wierenga (2004) - Antecedents and Consequences of Retailer-Supplier Market Information Sharing
  • LH Teunter, Berend Wierenga & T Kloek (2004) - Determinants of Household Sales Promotion Responsiveness
  • K de Valck, Berend Wierenga & Gerrit Bruggen (2003) - Using Virtual Communities as Reference Groups: Antecedents and Consequences in the Context of Consumer Decision Making

  • NAP Althuizen & Berend Wierenga (2004) - Designing Sales Promotion Campaigns with Case-based Reasoning: Are more cases better, and should they come from the same problem domain?
  • NAP Althuizen & Berend Wierenga (2004) - Designing Sales Promotion Campaigns with Case-Based Reasoning: Do Case-Base Size and Content Matter?
  • NAP Althuizen & Berend Wierenga (2003) - The Effectiveness of Case-Based Reasoning for Supporting Sales Promotion Decisions
  • NAP Althuizen & Berend Wierenga (2003) - Case-Based Reasoning as a Support Technology for Designing Sales Promotion Campaigns
  • W Smit, Gerrit Bruggen & Berend Wierenga (2003) - Stapsgewijs naar meer Openheid in TradeMarketing (Step-by-step more openness in TradeMarketing): Preliminary Results from a Survey among Retail Buyers

  • NAP Althuizen, A De Bruyn, Gerrit Bruggen & Berend Wierenga (2011) - The Perceived Usefulness of Marketing Management Support Systems: Closing the Reality-Perception Gap - American Marketing Association
  • Berend Wierenga (2011) - The ROI of Marketiing Management Support Systems - Rijksuinversiteit Groningen
  • NAP Althuizen, Berend Wierenga, Gerrit Bruggen & A De Bruyn (2010) - Marketing Management Support Systems: When Help is Not Recognized - Copenhagen Business School
  • RJA van der Lans, Gerrit Bruggen, J Eliashberg & Berend Wierenga (2008) - A Viral Branching Model for Predicting the Spread of Electronic Word-of-Mouth in Viral Marketing Campaigns - INFORMS
  • RJA van der Lans, Gerrit Bruggen, J Eliashberg & Berend Wierenga (2007) - Forecasting in Viral Marketing Campaigns

  • RJA van der Lans, Gerrit Bruggen, J Eliashberg & Berend Wierenga (2012) - Seeding a Message to Harvest Reach: Predicting and Optimizing the Spread of Electronic Word-of-Mouth
  • Berend Wierenga (2011) - How do marketing managers make decisions? A call for action The EMAC Chronicle No 9 May 2011p 7-8

  • J Eliashberg, QC (Quintus) Hegie, J Ho, Dennis Huisman, SJ Miller, S Swami, CB Weinberg & Berend Wierenga (2009) - Demand-driven scheduling of movies in a multiplex - DEPARTMENT OF ECONOMETRICS
  • J Eliashberg, QC (Quintus) Hegie, J Ho, Dennis Huisman, SJ Miller, S Swami, CB Weinberg & Berend Wierenga (2007) - Demand-driven scheduling of movies in a multiplex - Econometrics
  • Gerrit Bruggen & Berend Wierenga (2005) - When are CRM Systems Successful? The Perspective of the User and of the Organization
  • NAP Althuizen & Berend Wierenga (2003) - The Effectiveness of Case-Based Reasoning: An Application in Sales Promotions
  • WT Popma, Eric Waarts & Berend Wierenga (2003) - New Product Announcements as Market Signals: a Content Analysis of the DRAM Chip Industry
  • MAAM Leenders & Berend Wierenga (2002) - How the Impact of Integration of Marketing and R&D Differs Depending on a Firm's Resources and its Strategic Scope - Rotterdam School of Management, Erasmus Universiteit
  • W Smit, Gerrit Bruggen & Berend Wierenga (2002) - Building Stronger Relationships Through Information Sharing, An Experimental Study - Erasmus University Rotterdam
  • Berend Wierenga & J Van Rekom (2002) - Means-end Relations: Hierarchies or Networks? An Inquiry into the (a)symmetry of means-end relations
  • Yvonne Everdingen & Berend Wierenga (2001) - Intra-Firm Adoption Decisions: Departmental Adoption of the Common European Currency - Erasmus Research Institute of Management (ERIM)
  • MAAM Leenders & Berend Wierenga (2001) - The Effectiveness of Different Mechanisms for Integrating Marketing R & D - Erasmus Research Institute of Management (ERIM)
  • J Rekom, Cees Riel & Berend Wierenga (2000) - Sensemaking from actions: Deriving organization members' means and ends from their day-to-day behavior - Erasmus Research Institute of Management (ERIM)
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (2000) - The Powerful Triangle of Marketing Data, Managerial Judgment, and Marketing Management Support Systems - ERIM
  • Yvonne Everdingen & Berend Wierenga (1999) - Intra-firm adoption and diffusion of innovations, with an application to the common European currency
  • MAAM Leenders & Berend Wierenga (1999) - How and When the Marketing-R&D Interface affects the new product performance of companies
  • A Rangaswamy, GL Lilien, Gerrit Bruggen & Berend Wierenga (1999) - Bridging the Marketing Theory-Practice Gap with Marketing Engineering - Report Institute for the Study of Business Marketing (ISBM)
  • MS Sawhney, J Eliashberg, JJ Jonker & Berend Wierenga (1998) - MOVIEMOD: a decision support system for premarket evaluation of motion pictures
  • JJ Jonker, MS Sawhney, J Eliashberg & Berend Wierenga (1998) - MOVIEMOD: a decision support system for premarket evaluation of motion pictures
  • Eric Waarts & Berend Wierenga (1998) - Explaining competitors' reactions to competitive new products: the roles of observables and managerial interpretations - ERIM
  • CDG Verstappen, AGAL Vorst & Berend Wierenga (1998) - Cost, revenues and profits of sales promotion activities in a grocery channel - ERIM
  • Berend Wierenga & Gerrit Bruggen (1998) - Drivers of success for marketing management support systems: towards a theory of marketing decision support - ERIM
  • Berend Wierenga & Gerrit Bruggen (1997) - Matching marketing management support systems and marketing problem-solving modes as the key to effective decision support - ERIM
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (1996) - Improving Decision Making by Means of an MDSS: An Experimental Study
  • Berend Wierenga & JCHW Kluytmans (1996) - Predictions with neural nets in marketing time series data.
  • Berend Wierenga & Gerrit Bruggen (1996) - Marketing problem solving modes, marketing management support systems, and the match between the two

  • MAAM Leenders & Berend Wierenga (1999) - How and when the marketing - R&D interface affects the new product performance of companies
  • EJ Nijssen, Berend Wierenga & J Wind (1995) - Innovativeness as determinant of firms' financial performance: the view of the financial analyst - RIBES
  • Cees Riel, Berend Wierenga & RLA Adema (1995) - Critical Success Factors in Management of Corporate Communication Campaigns: an Empirical Study
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (1994) - The Effectiveness of Marketing Decision Support Systems and the Mediating Role of Experience, Cognitive Style, and Time-pressure
  • Berend Wierenga & PAM Oude Ophuis (1994) - Marketing Decision Support Systems: Adoption, Sophistication, Use and Satisfaction
  • Gerrit Bruggen, Ale Smidts & Berend Wierenga (1994) - The Impact of the Quality of a Marketing Decision Support System an Experimental Study
  • S Dutta, Berend Wierenga & AC Dalebout (1994) - An Integrated Perspective on Designing Management Support Systems - INSEAD
  • Cees Riel, RLA Adema & Berend Wierenga (1993) - Increasing Communication Success by Efficient Management in Corporate Communication
  • Berend Wierenga (1992) - Knowledge Based Systems in Marketing: Purpose, Performance, Perceptions and Perspectives
  • J Rekom, Cees Riel & Berend Wierenga (1991) - Corporate identity, van vaag concept naar hard feitenmateriaal
  • Berend Wierenga & Eric Waarts (1991) - Empirical Validity Test of the Defender Model
  • Berend Wierenga & Gerrit Bruggen (1991) - Marketing, informatietechnologie en marketing management support systemen

  • Berend Wierenga, Kristine de Valck & Gerrit van Bruggen (2013) - Winner of 17th Emerald Annual Citation of Excellence Awards, for paper
  • Berend Wierenga (2010) - EMAC Distinguished Marketing Scholar
  • Berend Wierenga (2010) - Erasmus University Ad Fontes Penning
  • Berend Wierenga (2010) - Officer in the Order of Oranje-Nassau

  • Bart de Langhe

    Contingencies: Learning Numerical and Emotional Associations in an Uncertain World
  • Niels Agatz

    Demand Management in E-Fulfillment
  • Francesca Sotgiu

    Not All Promotions are Made Equal: From the Effects of a Price War to Cross-chain Cannibalization
  • Eline de Vries-van Ketel

    How Assortment Variety Affects Assortment Attractiveness: A Consumer Perspective
  • Niek Althuizen

    Analogical Reasoning as a Decision Support Principle for Weakly-Structured Marketing Problems
  • Willem Smit

    Market Information Sharing in Channel Relationships Its Nature, Antecedents, and Consequences
  • Kristine de Valck

    Virtual Communities of Consumption: Networks of Consumer Knowledge and Companionship
  • Eelco Kappe

    The Effectiveness of Pharmaceutical Marketing
  • Stefanie Tzioti

    Let Me Give You a Piece of Advice: Empirical Papers about Advice Taking in Marketing
  • Liselore Berghman

    Strategic Innovation Capacity. A mixed method study on deliberate strategic learning mechanisms
  • Linda Teunter

    Analysis of Sales Promotion Effects on Household Purchase Behavior
  • Daniel Fernandes

    The Functions and Dysfunctions of Memory Cues
  • Adnan Tula

    The international launch and diffusion of new products

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