dr. (Bram) B Van den Bergh

dr. (Bram) B Van den Bergh

Associate Professor of Marketing

Associate professor Rotterdam School of Management, Erasmus University Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-15
Email
bbergh@rsm.nl

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Profile

Bram Van den Bergh studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research and Marketing Science. He is a member of the editorial review board of the Journal of Consumer Research and currently serves as Associate Editor at the Journal of Consumer Psychology as well as at the International Journal of Research in Marketing. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.

  • V Griskevicius, J Ackerman, Bram Van den Bergh & YJ Li (2011) - Fundamental motives and business decisions - Springer

  • Bram Van den Bergh (2021) - International Journal of Research in Marketing (Journal)
  • Bram Van den Bergh (2021) - Journal of Consumer Psychology (Journal)

Advertising and Communication

Year
2021
Year Level
master, master, master, master
Course Code
BMME053

Influencing People

Year
2021
Year Level
bachelor 3, bachelor
Course Code
B3MIN1017

Psychology & Business PT

Level
master
Year
2021
Year Level
master
Course Code
BM25MIM-P

  • Ioannis Evangelidis

    Preference Construction under Prominence
  • Ioannis Evangelidis

    Preference Construction under Prominence
  • Manissa Gunadi

    PhD Project in Consumer Behavior
  • Linda van Rijn

    Project Linda van Rijn
  • Anika Stuppy

    Essays on Product Quality
  • Eugina Leung

    How Technology Shapes Consumption: Implications for identity and judgement
  • Youngjin Chun

    Doctoral Research in Consumer Behavior
  • Youngjin Chun

    Doctoral Research in Consumer Behavior
  • Linda Couwenberg

    Context Dependent Valuation. A neuroscientific perspective on consumer decision-making
  • Ibraheem Saleh Omar Badahdah

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)
  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Viktor Koritarov

    The Integration of Crisis Communication and Regulatory Focus: Deconstructing and Optimizing the Corporate Message

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