dr. (Bram) B. Van den Bergh

Associate Professor of Marketing

Associate Professor RSM - Rotterdam School of Management Department of Marketing Management
Erasmus University Rotterdam
T 10-15
+31 10 4081968

Latest academic publication

C.J.P. Lembregts & B. Van den Bergh (2018). Making Each Unit Count: The Role of Discretizing Units in Quantity Expressions. Journal of Consumer Research, Accepted. doi: 10.1093/jcr/ucy036

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Bram Van den Bergh studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research and Marketing Science. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.


Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam