Bram Van den Bergh studies how we make decisions. Using frameworks borrowed from psychology, economics, and biology, he attempts to uncover the fundamental drivers of our behavior. He published his research in international journals such as the Journal of Consumer Research, the Journal of Marketing Research and Marketing Science. Dr. Van den Bergh obtained his Phd at KULeuven (Belgium) and joined Rotterdam School of Management in 2009.
B. Van den Bergh, S. Dewitte & L. Warlop (2008). Bikinis instigate generalized impatience in intertemporal choice. Journal of Consumer Research, 35 (1), 85-97. doi: 10.1086/525505
B. Van den Bergh & S. Dewitte (2006). Digit ratio (2D:4D) moderates the impact of sexual cues on men's decisions in ultimatum games. Proceedings of the Royal Society of London Series B-Biological Sciences, 273, 2091-2095. doi: 10.1098/rspb.2006.3550
B. Van den Bergh & S. Dewitte (2006). The robustness of the ‘Raise-The-Stakes’ strategy: Coping with exploitation in noisy Prisoner’s Dilemma Games. Evolution and Human Behavior, 27 (1), 19-28. doi: 10.1016/j.evolhumbehav.2005.04.006