prof.dr. (Dennis) D Fok

Professor of Applied Econometrics

Full Professor Erasmus School of Economics Econometrics

Location: Burg. Oudlaan 50, Rotterdam
Room: ET-35
Telephone: 0104081333
Email: dfok@ese.eur.nl

Profile

Dennis Fok is professor of Econometrics and Data Science at the Econometric Institute of the Erasmus School of Economics, Erasmus University Rotterdam. He obtained his PhD in 2003 on advanced econometric marketing models. He combines state-of-the-art quantitative techniques to relevant marketing topics.

His research interests include applied econometrics in general, with a particular focus on combining new econometric methods with marketing questions. More specifically, he focuses on modeling unobserved heterogeneity, non-linear models, Bayesian statistics, and modeling consumer-level decisions. Recently, his research interests also concern models for high-dimensional data. One example is the development of…

His work has been published in the top marketing journals such as Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing and in top econometrics journals such as Journal of Econometrics, Journal of Applied Econometrics, and Journal of Business and Economic Statistics.

- - - A. Ruseckaite, D. Fok & P.P. Goos (2018). Flexible Mixture-Amount Models Using Multivariate Gaussian Processes. Journal of Business & Economic Studies, 1-15. doi: 10.1080/07350015.2018.1497506
    - K. Bel, D. Fok & R. Paap (2017). Parameter Estimation in Multivariate Logit Models with Many Binary Choices (forthcoming). Econometric Reviews, 37 (5), 534-550. doi: 10.1080/07474938.2015.1093780
    - A. Ruseckaite, P.P. Goos & D. Fok (2017). Bayesian D-optimal choice designs for mixtures. Journal of the Royal Statistical Society. Series C, Applied Statistics, 66 (2), 363-386. doi: 10.1111/rssc.12174
    - B.J.D. Jacobs, B. Donkers & D. Fok (2016). Model-based Purchase Predictions for Large Assortments. Marketing Science, 35 (3), 389-404. doi: 10.1287/mksc.2016.0985
    - A. de Palma, M. Abdellaoui, G. Attanasi, M. Ben-Akiva, I. Erev, H. Fehr-Duda, D. Fok, C. Fox, R. Hertwig, N. Picard, P.P. Wakker, J. Walker & M. Weber (2014). Beware of Black Swans: Taking stock of the description - experience gap in decision under uncertainty. Marketing Letters, 25 (3), 269-280. doi: 10.1007/s11002-014-9316-z
    - M. Dorotic, P.C. Verhoef, D. Fok & T.H.A. Bijmolt (2014). Reward redemption effects in a loyalty program when customers choose how much and when to redeem. International Journal of Research in Marketing, 31 (4), 339-355. doi: 10.1016/j.ijresmar.2014.06.001
    - D. Fok, R. Paap & P.H.B.F. Franses (2014). Incorporating Responsiveness to Marketing Effort in Brand Choice Modeling. Econometrics, 2 (1), 20-44. doi: 10.3390/econometrics2010020
    - C. Horvath & D. Fok (2013). Moderating Factors of Immediate, Gross, and Net Cross-brand Effects of Price Promotions. Marketing Science, 32 (1), 127-152. doi: 10.1287/mksc.1120.0748
    - D. Fok & P.H.B.F. Franses (2013). Testing earnings management. Statistica Neerlandica, 67 (3), 281-292. doi: 10.1111/stan.12007
    - D. Fok, R. Paap & P.H.B.F. Franses (2012). Modeling Dynamic Effects of Promotion on Interpurchase Times. Computational Statistics & Data Analysis, 56 (11), 3055-3069. doi: 10.1016/j.csda.2012.03.022
    - D. Fok, R. Paap & A. van Dijk (2012). A Rank-Ordered Logit Model with Unobserved Heterogeneity in Ranking Capabilities. Journal of Applied Econometrics, 27 (5), 831-846. doi: 10.1002/jae.1223
    - Y. Peers, D. Fok & P.H.B.F. Franses (2012). Modeling Seasonality in New Product Diffusion. Marketing Science, 31 (2), 351-364. doi: 10.1287/mksc.1110.0696
    - M. Dorotic, D. Fok, P.C. Verhoef & T.H.A. Bijmolt (2011). Do Vendors Benefit From Promotions in a Multi-Vendor Loyalty Program? Marketing Letters, 22 (4), 341-356. doi: 10.1007/s11002-010-9128-8
    - Y.M. van Everdingen, D. Fok & S. Stremersch (2009). Modeling Global Spillover of New Product Takeoff. Journal of Marketing Research, 46 (5), 637-652. doi: 10.1509/jmkr.46.5.637
    - D. Fok & R. Paap (2009). Modeling category-level purchase timing with brand-level marketing variables. Journal of Applied Econometrics, 24 (3), 469-489. doi: 10.1002/jae.1059
    - E. van Nierop, D. Fok & P.H.B.F. Franses (2008). Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements. Marketing Science, 27 (6), 1065-1082. doi: 10.1287/mksc.1080.0365
    - D. Fok, P.H.B.F. Franses & R. Paap (2007). Seasonality and non-linear price effects in scanner-data based market-response models. Journal of Econometrics, 138 (1), 231-251. doi: 10.1016/j.jeconom.2006.05.021
    - D. Fok & P.H.B.F. Franses (2007). Modeling the diffusion of scientific publications. Journal of Econometrics, 139 (2), 376-390. doi: 10.1016/j.jeconom.2006.10.021
    - D. Fok, C. Horvath, R. Paap & P.H.B.F. Franses (2006). A hierarchical Bayes error correction model to explain dynamic effects of price changes. Journal of Marketing Research, 43 (3), 443-461. doi: 10.1509/jmkr.43.3.443
    - L.M. Sloot, D. Fok & P.C. Verhoef (2006). The Short- and Long-Term Impact of an Assortment Reduction on Category Sales. Journal of Marketing Research, 43 (4), 536-548. doi: 10.1509/jmkr.43.4.536
    - D. Fok, D.J.C. van Dijk & P.H.B.F. Franses (2005). A multi-level panel STAR model for US manufacturing sectors. Journal of Applied Econometrics, 20 (6), 811-827. doi: 10.1002/jae.822
    - Y.M. van Everdingen, W.B. Aghina & D. Fok (2005). Forecasting cross-population innovation diffusion: A Bayesian approach. International Journal of Research in Marketing, 22 (3), 293-308. doi: 10.1016/j.ijresmar.2004.11.003
    - D. Fok, D.J.C. van Dijk & P.H.B.F. Franses (2005). Forecasting aggregate using panels of nonlinear time series. International Journal of Forecasting, 21 (4), 785-794. doi: 10.1016/j.ijforecast.2005.04.015
    - D. Fok & P.H.B.F. Franses (2004). Analyzing the effects of a brand introduction on competitive structure using a market share attraction model. International Journal of Research in Marketing, 21 (2), 159-177. doi: 10.1016/j.ijresmar.2003.09.001
    - D. Fok & P.H.B.F. Franses (2002). Ordered logit analysis for selectively sampled data. Computational Statistics & Data Analysis, 40 (3), 477-497. doi: 10.1016/S0167-9473(02)00063-4
    - D. Fok & P.H.B.F. Franses (2001). Forecasting market shares from models for sales. International Journal of Forecasting, 17 (1), 121-128. doi: 10.1016/S0169-2070(00)00075-3
  - - D. Fok & J. van Dalen (2015). Boosting business with data analysis. RSM Discovery - Management Knowledge, 21 (1), 5-7.
- - D. Fok (2017). Advanced Individual Demand Models. In P.S.H Leeflang, J.E. Wieringa, T.H.A. Bijmolt, & K.H. Pauwels (Eds.), Advanced Methods for Modeling Markets (International Series in Quantitative Marketing) (pp. 31-86). Switzerland: Springer doi: 10.1007/978-3-316-53469-5
  - D. Fok, P.H.B.F. Franses & R. Paap (2006). Performance of seasonal adjustment procedures: simulation and empirical results. In T.C. Mills & K. Patterson (Eds.), Palgrave Handbook of Econometrics, Volume 1, Econometric Theory (pp. 1035-1055). Basingstoke: Palgrave MacMillan
  - D. Fok, P.H.B.F. Franses & R. Paap (2002). Econometric analysis of the market share attraction model. In P.H.B.F. Franses & A.L. Montgomery (Eds.), Advances in econometrics: Econometric models in marketing, chapter 10 (Advances in Econometrics, 16) (pp. 223-256). Amsterdam: JAI Press
- - D. Fok & R. Paap (2019). New Misspecification Tests for Multinomial Logit Models. (Econometric Institute Research Papers, no EI2019-24). Rotterdam: Econometric Institute
  - W. Li, D. Fok & P.H.B.F. Franses (2019). Forecasting own brand sales: Does incorporating competition help? (Intern rapport, Econometric Institute report, no EI2019-35). Rotterdam: Econometric Institute
  - K. Bel, D. Fok & R. Paap (2014). Parameter Estimation in Multivariate Logit models with Many Binary Choices. (Intern rapport, EI report series, no EI 2014-25). Rotterdam: Econometric Institute
  - E. Korkmaz, D. Fok & R. Kuik (2014). "The Need for Market Segmentation for Buy-Till-You-Defect Models" (No. ERS-2014-006-LIS). (Preprints). : ERIM Report Series Research in Management Erasmus Research Institute of Management
  - K. Bel, D. Fok & R. Paap (2014). Parameter Estimation in Multivariate Logit Models with Many Binary Choices. (Intern rapport, EI report serie, no EI 2014-25). Rotterdam: Econometric Institute
  - D. Fok, R. Paap & P.H.B.F. Franses (2014). Incorporating Responsiveness to Marketing Efforts in Brand Choice Modeling. (Intern rapport, EI reprint serie, no EI=1615). Rotterdam: Econometric Institute
  - R. Kuik, E. Korkmaz & D. Fok (2013). "Counting Your Customers": When will they buy next? An empirical validation of probabilistic customer base analysis models based on purchase timing (. (Preprints, ERIM Report Series Research in Management, no ERS-2013-001-LIS). Rotterdam: Erasmus Research Institute of Management (ERIM)
  - D. Fok, R. Paap & A. van Dijk (2012). A rank-ordered logit model with unobserved heterogeneity in ranking capabilities. (Intern rapport, EI-reprint serie, no EI-1589). Rotterdam: Econometric Institute
  - D. Fok, R. Paap & P.H.B.F. Franses (2012). Modeling dynamic effects of promotion on interpurchase times. (Intern rapport, EI reprint serie, no EI-1587). Rotterdam: Econometric Institute
  - M. Dorotic, D. Fok, P.C. Verhoef & T.H.A. Bijmolt (2011). Do Vendors Benefit from Promotions in a Multi-Vendor Loyalty Program? (Intern rapport, EI reprint serie, no EI-1575). Rotterdam: Econometric Institute doi: 10.1007/s11003-010-9128-8
  - Y. Peers, D. Fok & P.H.B.F. Franses (2010). Modeling Seasonality in New Product Diffusion. (Preprints, no 2010-07-15). Rotterdam: ERIM report series research in management
  - D. Fok, A. Burke, A. Van Stel & A.R. Thurik (2010). Industry dynamics and entrepreneurship: an equilibrium model. (Preprints, Discussion paper, no TI2010-012/3). 3000 DR Rotterdam: TINBERGEN INSTITUUT
  - C. Hernandez Mireles, D. Fok & P.H.B.F. Franses (2010). Random Coefficient Logit Model for Large Datasets. (Preprints, ERIM Report Series, no 2010-05-31). Rotterdam: ERIM
  - D. Fok & R. Paap (2009). Modeling category-level purchase timing with brand-level marketing variables. (Intern rapport, EI reprint serie, no EI-1498). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
  - D. Fok, A.J. van Stel, A.E. Burke & A.R. Thurik (2009). The dynamics of entry and exit. (Extern rapport, Research Reports, no H200907). Zoetermeer: EIM
  - M. Dorotic, D. Fok, P.C. Verhoef & T.H.A. Bijmolt (2009). Do Vendors Benefit From Promotions In a Multi-Vendor Loyalty Program? (Extern rapport, SOM Working paper, no 9001). Groningen, Netherlands: Universtity of Groningen
  - Y.M. van Everdingen, D. Fok & S. Stremersch (2009). Modeling Global Spillover of New Product Takeoff. (Intern rapport, EI reprint reeks, no EI-1528). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
  - E. van Nierop, D. Fok & P.H.B.F. Franses (2009). Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact on Optimizing Shelf Arrangement. (Intern rapport, EI reprint reeks, no EI-1527). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
  - D. Fok & P.H.B.F. Franses (2009). Testing Earnings Management. (Intern rapport, EI report serie, no EI 2009-31). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
  - D. Fok, R. Paap & P.H.B.F. Franses (2008). Incorporating responsiveness to marketing efforts in brand choice modeling. (Intern rapport, EI Report serie, no EI 2008-15). 3000 DR Rotterdam: Econometrics
  - C. Hernandez Mireles, D. Fok & P.H.B.F. Franses (2008). Why, How and When Do Prices Land? Evidence from the Videogame Industry. (Intern rapport, ERIM REPORT SERIES RESEARCH IN MANAGEMENT, no ERS-2008-044-MKT). 3000 DR Rotterdam: Econometrics
  - C. Horvath & D. Fok (2008). Moderating Factors of Immediate, Dynamic, and Long-run Cross-Price Effects. (Intern rapport, ERIM REPORT SERIES RESEARCH IN MANAGEMENT, no ERS-2008-042-MKT). 3000 DR Rotterdam: Econometrics
  - D. Fok & P.H.B.F. Franses (2007). Modeling the diffusion of scientific publications. (Intern rapport, EI reprint reeks, no EI-1447). 3000 DR Rotterdam: Econometrics
  - D. Fok, P.H.B.F. Franses & R. Paap (2007). Seasonality and non-linear price effects in scanner-data-based market response models. (Intern rapport, Econometric Institute Reprint, no EI-1439). 3000 DR Rotterdam: Econometrics
  - D. Fok, P.H.B.F. Franses & R. Paap (2006). Performance of seasonal adjustment procedures: simulation and empirical results. (Intern rapport, Econometric Institute Reprint, no EI 1408). 3000 DR Rotterdam: Econometrics
  - A. van Dijk, D. Fok & R. Paap (2006). A rank-ordered logit model with unobserved heterogeneity in ranking capabilities. (Intern rapport, Econometric Institute Report, no EI 2007-07). 3000 DR Rotterdam: Econometrics
  - L.M. Sloot, D. Fok & P.C. Verhoef (2006). The short- and long-term impact of an assortment reduction on category sales. (Intern rapport, Econometric Institute Reprint, no EI-1427). 3000 DR Rotterdam: Econometrics
  - D. Fok, C. Horvath, R. Paap & P.H.B.F. Franses (2006). A hierarchical Bayes error correction model to explain dynamic effects of price changes. (Intern rapport, Econometric Institute Reprint, no EI-1414). 3000 DR Rotterdam: Econometrics
  - H.P. Boswijk, D. Fok & P.H.B.F. Franses (2006). A new multivariate product growth model. (Intern rapport, Tinbergen Institute Discussion Paper, no 06-027/4). 3000 DR Rotterdam: Econometrics
  - E. van Nierop, D. Fok & P.H.B.F. Franses (2006). Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements. (Intern rapport, ERIM Report, no 2006-13-MK). 3000 DR Rotterdam: Econometrics
  - Y.M. van Everdingen, W.B. Aghina & D. Fok (2005). Forecasting cross-population innovation diffusion: a Bayesian approach. (Intern rapport, Econometric Institute Reprint serie, no EI-1374). 3000 DR Rotterdam: Econometrics
  - D. Fok, D.J.C. van Dijk & P.H.B.F. Franses (2005). A multi-level panel star model for us manufacturing sectors. (Intern rapport, Econometrisch Institute Reprint serie, no EI-1379). 3000 DR Rotterdam: Econometrics
  - D. Fok, C. Horvath, R. Paap & P.H.B.F. Franses (2005). A hierarchical Bayes error correction model to explain dynamic effects of price changes. (Intern rapport, ERIM report series Research in Management, no 2005-047). 3000 DR Rotterdam: Econometrics
  - D. Fok & P.H.B.F. Franses (2005). Modelling the diffusion of scientific publications. (Intern rapport, Econometric Institute Report Serie, no EI 2005-48). 3000 DR Rotterdam: Econometrics
  - D. Fok, P.H.B.F. Franses & R. Paap (2005). Seasonality and non-linear price effects in scanner-data based market-response modelss. (Intern rapport, Econometric Institute Report Serie, no EI 2005-45). 3000 DR Rotterdam: Econometrics
  - D. Fok, P.H.B.F. Franses & R. Paap (2005). Performance of seasonal adjustment procedures: simulation and empirical results. (Intern rapport, Econometric Institute Report Serie, no EI 2005-30). 3000 DR Rotterdam: Econometrics
  - D. Fok, D.J.C. van Dijk & P.H.B.F. Franses (2005). Forecasting aggregates using panels, of nonlinear time series. (Intern rapport, Econometric Institute Reprint serie, no EI-1378). 3000 DR Rotterdam: Econometrics
  - D. Fok, D.J.C. van Dijk & P.H.B.F. Franses (2004). Forecasting aggregates using panels of nonlinear time series. (Intern rapport, Econometric Institute, no EI 2004-44). :
  - D. Fok, C. Horvath, R. Paap & P.H.B.F. Franses (2004). A hierarchical bayes error correction model to explain dynamic effects of promotions on sales. (Intern rapport, Econometric Institute, no EI 2004-27). :
  - D.J.C. van Dijk, D. Fok & P.H.B.F. Franses (2003). A multi-level panel smooth transition autoregression for US sectoral production. (Intern rapport, no E1 2003-43). :
  - D. Fok, R. Paap & P.H.B.F. Franses (2003). Modeling dynamic effects of the marketing mix on market shares. (Intern rapport, ERIM Report Series Research in Management, no 044-MKT). :
  - D. Fok & R. Paap (2003). Modeling category-level purchase timing with brand-level marketing variables. (Intern rapport, Econometric Institute, no EI 2003-15). :
  - D. Fok, R. Paap & P.H.B.F. Franses (2002). Modeling dynamic effects of promotion on interpurchase times. (Intern rapport, Econometric Institute, no EI 2002-37). :
  - J.E.M. van Nierop, D. Fok & P.H.B.F. Franses (2002). Sales models for many items using attribute data. (Intern rapport, ERIM Report Series 2002, no 65-MKT). :
  - D. Fok, R. Paap & P.H.B.F. Franses (2002). Estimating dynamic effects of promotion on interpurchase times. (Intern rapport, Econometric Institute, no EI-2002-37). :
  - D. Fok, P.H.B.F. Franses & R. Paap (2001). Incorporating responsiveness to marketing efforts when modeling brand choice. (Intern rapport, ERIM Report Series 2001, no 47-MKT). :
  - D. Fok, P.H.B.F. Franses & R. Paap (2001). Econometric analysis of the market share attraction model. (Intern rapport, ERIM Report Series 2001, no 25-MKT). :
  - D. Fok & P.H.B.F. Franses (2000). Forecasting market shares from models for sales. (Intern rapport, ERIM Report Series, no 03-MKT). :
  - D. Fok & P.H.B.F. Franses (1999). Impulse-response analysis of the market share attraction model. (Intern rapport, Econometric Institute Report, no EI-9955/A). :
  - D. Fok, P.H.B.F. Franses & J.S. Cramer (1999). Ordered logit analysis for selectively sampled data. (Intern rapport, Econometric Institute Report, no EI-9933/A). :
  - D. Fok & P.H.B.F. Franses (1999). Impulse-response analysis of the market share attraction model. (Intern rapport, Econometric Institute, no 9955/A). :
  - D. Fok, P.H.B.F. Franses & J.S. Cramer (1999). Ordered logit analysis for selectively sampled data. (Intern rapport, Econometric Institute, no 9933/A). :
- - D. Fok (2013). Stay Ahead of Competition. (2013, oktober 4). Rotterdam: Erasmus Research Institute of Management
- - D. Fok (2003, november 6). Advanced econometric marketing models. Erasmus University Rotterdam (186 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 027)) Prom./coprom.: prof.dr. P.H.B.F. Franses.
- - J.E.M. van Nierop, D. Fok & P.H.B.F. Franses (2008). Interaction Between Shelf Layout and Marketing Effectiveness and Its Impact On Optimizing Shelf Arrangements. doi: 10.1287/mksc.1080.0365
Erasmus Quantitave Intelligence
Start date approval
Jul/2019
End date approval
Jul/2022
Place
ROTTERDAM
Description
Research and teaching
Autoriteit Consument en Markt
Start date approval
Nov/2019
End date approval
Nov/2022
Place
S'-GRAVENHAGE
Description
Lid onderzoeksadviescommissie
Seminar BA and Quantitative Marketing
Title
Seminar BA and Quantitative Marketing
Year
2020
Year level
(bachelor 3) (bachelor 3) (bachelor 4)
Bachelorscriptie Econometrie en Operatio
Title
Bachelorscriptie Econometrie en Operatio
Year
2020
Year level
(bachelor 3)
Bachelor's Thesis Econometrics
Title
Bachelor's Thesis Econometrics
Year
2020
Year level
(bachelor 3)
Bachelor's Thesis BSc²
Title
Bachelor's Thesis BSc²
Year
2020
Year level
(bachelor 4)
Major & Master Orientation(econometrics)
Title
Major & Master Orientation(econometrics)
Year
2020
Thesis Hub Bachelor Econometrics & OR
Title
Thesis Hub Bachelor Econometrics & OR
Year
2020
Thesis Hub BSc2 Econometrics / Economics
Title
Thesis Hub BSc2 Econometrics / Economics
Year
2020
Text Analytics for Marketing
Title
Text Analytics for Marketing
Year
2020
Year level
(master)
Seminar Case Studies in QMarketing
Title
Seminar Case Studies in QMarketing
Year
2020
Year level
(master)
Microeconometrics
Title
Microeconometrics
Year
2020
Year level
(master)
Multivariate Statistics
Title
Multivariate Statistics
Year
2020
Year level
(master)
Advanced Marketing Models
Title
Advanced Marketing Models
Year
2020
Year level
(master)
Bayesian Econometrics
Title
Bayesian Econometrics
Year
2020
Year level
(master)
Master's Thesis Proposal E&MS
Title
Master's Thesis Proposal E&MS
Year
2020
Year level
(master)
Master's Thesis Econometrics & Managemen
Title
Master's Thesis Econometrics & Managemen
Year
2020
Year level
(master)
Master's Thesis Econometrics & Managemen
Title
Master's Thesis Econometrics & Managemen
Year
2020
Year level
(master)
Computer Science for Business Analytics
Title
Computer Science for Business Analytics
Year
2020
Year level
(master)
Topics in Advanced Statistics
Title
Topics in Advanced Statistics
Year
2020
Year level
(master)
Machine Learning
Title
Machine Learning
Year
2020
Year level
(master)
Take-Off Master
Title
Take-Off Master
Year
2020
Year level
(master) (master) (master) (master)
Masterclass Actuarial Sciences
Title
Masterclass Actuarial Sciences
Year
2020
Year level
(master)
Thesis Hub Master Econometrics & MS
Title
Thesis Hub Master Econometrics & MS
Year
2020
Advanced Econometrics I
Title
Advanced Econometrics I
Year
2020
Year level
(Master)
Advanced Econometrics I
Title
Advanced Econometrics I
Year
2020
Year level
(Master)
- Luuk van Maasakkers
  Marketing modelling for large-scale assortments
  2018 -
- Xun Gong
  forecasting implied volatility surface
  2016 -
- Anoek Castelein
  Advanced individual response models
  2015 -
- Thai Young Kim
  Data-driven Warehouse Management in Global Supply Chains
  2014 -
- Kars Iddo Maik Schouten
  Semantics-Driven Aspect-Based Sentiment Analysis
  2012 - 2018
- Gertjan van den Burg
  Algorithms for Multiclass Classification and Regularized Regression
  2012 - 2018
- Bruno Jacobs
  Marketing Analytics for High-Dimensional Assortments
  2012 - 2017
- Pieter Schoonees
  Methods for Modelling Response Styles
  2011 - 2015
- Evsen Korkmaz
  Bridging Models and Business: Understanding heterogeneity in hidden drivers of customer purchase behavior
  2009 - 2014
- Baris Depecik
  Revitalizing Brand and Brand Portfolios: Essays on Brand and Brand Portfolio Management Strategies
  2008 - 2016
- Yuri Peers
  Econometric Advances in Diffusion Models
  2007 - 2011
- Carlos Hernandez Mireles
  Marketing Modeling for New Products
  2006 - 2010
Full Professor
University
Erasmus University Rotterdam
School
Erasmus School of Economics
Department
Econometrics
Country
The Netherlands
Telephone
0104081333