Erasmus University Rotterdam

prof.dr. (Gui) G Liberali

prof.dr. (Gui) G Liberali

Endowed Professor of Digital Marketing

Full Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Telephone
0104082732
Email
liberali@rsm.nl

More information

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Profile

Gui Liberali is the Endowed Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, natural language processing, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage: www.guiliberali.org  For more details on professional…

Gui Liberali is the Endowed Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, natural language processing, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage: www.guiliberali.org  For more details on professional experience, education, and latest news please visit my linkedin page at  www.linkedin.com/in/gui-liberali/

  • Current Topics in Marketing Research

    Title
    Current Topics in Marketing Research
    Year
    2019
    Year level
    (master)

    Advanced Marketing Decision Models

    Title
    Advanced Marketing Decision Models
    Year
    2019
    Year level
    (master)

    Learning from big data

    Title
    Learning from big data
    Year
    2019
    Year level
    (bachelor 3) (bachelor) (bachelor 3)

    Using Business Analytics and Machine Lea

    Title
    Using Business Analytics and Machine Lea
    Year
    2019
    Year level
    (master)

    IM Research clinic

    Title
    IM Research clinic
    Year
    2019
    Year level
    (master)

    Unsupervised Machine Learning

    Title
    Unsupervised Machine Learning
    Year
    2019
    Year level
    (Master)

    • Ibrahim Usame Cikrikcioglu

      Doctoral Research in Marketing (Marketing Science)

      2019 -

    • Xin Zhou

      E-commerce success: traffic, bouncing and conversion

      2015 -
    • Behavioral Effects in Consumer Evaluations of Recommendation Systems

      Agapi-Thaleia Fytraki

      Behavioral Effects in Consumer Evaluations of Recommendation Systems

      2010 - 2018

  • International Journal of Research in Marketing

    Additional Information
    Special Issue in Innovation
    Role
    Co-Editor Special Issue

    International Journal of Research in Marketing

    Role
    Member Editorial Review Board
    Start date approval
    Feb/2014

    Journal of Marketing Research

    Role
    Ad Hoc Reviewer

    Management Science

    Role
    Co-Editor Special Issue
    Start date approval
    Apr/2018

    Management Science

    Additional Information
    Special Issue on Data-Driven Prescriptive Analytics
    Role
    Ad Hoc Reviewer

    Marketing Science

    Role
    Ad Hoc Reviewer

  • Full Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Telephone
    0104082732

  • Co-Chair of the 1st Joint Symposium AMA(American Marketing Association)-EMAC(European Marketing Academy)

    Additional Information
    The 2016 edition will be at Wharton, co-chaired by Dave Reibstein and Josh Eliashberg. The 2018 will be at INSEAD.
    Role
    Co-Chair of the Symposium, along with Eitan Muller, Roland Rust, and Stefan Stremersch
    Obtained Wage
    no
    Start date approval
    May/2014
    End date approval
    May/2014

    Erasmus Center for Marketing and Innovation (ecmi.nl)

    Role
    Co-founder (2012) and co-director (2012-2014)
    Obtained Wage
    no

    Marketing Seminar Series at Erasmus University

    Additional Information
    These are joint seminars between the marketing departments at the School of Economics and the School of Management.
    Role
    Coordinator 2010-2012
    Obtained Wage
    no

    eCode - Erasmus Center for Optimization of Digital Experiments (www.erim.nl/ecode)

    Role
    Scientific Director
    Obtained Wage
    no

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam