Professor of Digital Marketing
Full professor Rotterdam School of Management, Erasmus University Department of Marketing Management
- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- T10-14
- liberali@rsm.nl
More information
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Profile
Gui Liberali is the full Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage: *www.guiliberali.org* For more details on professional experience, education, and latest news please visit my linkedin page at www.linkedin.com/in/gui-liberali/
- G (Gui) Liberali & AM (Alina) Ferecatu (2021) - Morphing for Consumer Dynamics: Bandits Meet HMM - Marketing Science, Accepted
- K Giesecke, Gui Liberali, H Nazerzadeh, G Shanthikumar & CP (Chung-Piaw) Teo (2018) - Special Issue on Data-Driven Prescriptive Analytics - Management Science, 64 (6), 2972-2972 - doi: 10.1287/mnsc.2018.3120
- Gui Liberali, E Muller, RT Rust & Stefan Stremersch (2015) - Introduction to the IJRM Special Issue on Marketing and Innovation - International Journal of Research in Marketing, 32 (3), 235-237 - doi: 10.1016/j.ijresmar.2015.08.001
- G Urban, Gui Liberali, R Bordley, E Macdonald & J Hauser (2014) - Morphing Banner Advertising - Marketing Science, 33 (1), 27-46 - doi: 10.1287/mksc.2013.0803
- J Hauser, Gui Liberali & G Urban (2014) - Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment - Management Science, 60 (6), 1594-1616 - doi: 10.1287/mnsc.2014.1961
- Gui Liberali, G Urban & J Hauser (2012) - Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments - International Journal of Research in Marketing, 30 (2), 101-113 - doi: 10.1016/j.ijresmar.2012.07.002
- Gui Liberali, T Gruca & W Nique (2011) - Effects of Sensitization and Habituation in Durable Goods Markets - European Journal of Operational Research, 212 (2), 398-410 - doi: 10.1016/j.ejor.2011.01.038
- Gui Liberali (2011) - Comments on Product Line Design Optimization - International Journal of Research in Marketing, 28 (1), 28-29 - doi: 10.1016/j.ijresmar.2011.01.002
- J Hauser, G Urban, Gui Liberali & M Braun (2009) - Website Morphing - Marketing Science, 28 (2), 202-223 - doi: 10.1287/mksc.1080.0459
- J Hauser, G Urban, Gui Liberali & M Braun (2009) - Rejoinder Response to Comments on "Website Morphing" - Marketing Science, 28 (2), 227-228 - doi: 10.1287/mksc.1080.0485
- G Urban, J Hauser, Gui Liberali, M Braun & F Sultan (2009) - Morphing the Web - Building Empathy, Trust, and Sales - MIT Sloan Management Review, 50 (4), 53-61
- Gui Liberali (2014) - Morphing advertising to improve online campaign success - RSM Discovery - Management Knowledge, 20 (4), 12-14
- Gui B. Liberali, John R. Hauser & Glen L. Urban (2017) - Morphing theory and applications - doi: 10.1007/978-3-319-56941-3_18 - Springer New York LLC
- Glen L. Urban, John R. Hauser, Guilherme Liberali, Michael Braun & Fareena Sultan (2009) - Morph the Web to build empathy, trust and sales - MIT Sloan Management Review, 50 (4), 53-61
- Gui Liberali (2018) - Learning with a purpose: the balancing acts of machine learning and individuals in the digital society - Erasmus Research Institute of Management (ERIM)
- G (Gui) Liberali & AM (Alina) Ferecatu (2021) - Morphing for Consumer Dynamics: Bandits Meet HMM
- G (Gui) Liberali & AM (Alina) Ferecatu (2021) - Morphing for Consumer Dynamics: Bandits Meet HMM - Marketing Science, Accepted
- K Giesecke, Gui Liberali, H Nazerzadeh, G Shanthikumar & CP (Chung-Piaw) Teo (2018) - Special Issue on Data-Driven Prescriptive Analytics - Management Science, 64 (6), 2972-2972 - doi: 10.1287/mnsc.2018.3120
- Gui Liberali, E Muller, RT Rust & Stefan Stremersch (2015) - Introduction to the IJRM Special Issue on Marketing and Innovation - International Journal of Research in Marketing, 32 (3), 235-237 - doi: 10.1016/j.ijresmar.2015.08.001
- G Urban, Gui Liberali, R Bordley, E Macdonald & J Hauser (2014) - Morphing Banner Advertising - Marketing Science, 33 (1), 27-46 - doi: 10.1287/mksc.2013.0803
- J Hauser, Gui Liberali & G Urban (2014) - Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment - Management Science, 60 (6), 1594-1616 - doi: 10.1287/mnsc.2014.1961
- Gui Liberali, G Urban & J Hauser (2012) - Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments - International Journal of Research in Marketing, 30 (2), 101-113 - doi: 10.1016/j.ijresmar.2012.07.002
- Gui Liberali, T Gruca & W Nique (2011) - Effects of Sensitization and Habituation in Durable Goods Markets - European Journal of Operational Research, 212 (2), 398-410 - doi: 10.1016/j.ejor.2011.01.038
- Gui Liberali (2011) - Comments on Product Line Design Optimization - International Journal of Research in Marketing, 28 (1), 28-29 - doi: 10.1016/j.ijresmar.2011.01.002
- J Hauser, G Urban, Gui Liberali & M Braun (2009) - Website Morphing - Marketing Science, 28 (2), 202-223 - doi: 10.1287/mksc.1080.0459
- J Hauser, G Urban, Gui Liberali & M Braun (2009) - Rejoinder Response to Comments on "Website Morphing" - Marketing Science, 28 (2), 227-228 - doi: 10.1287/mksc.1080.0485
- G Urban, J Hauser, Gui Liberali, M Braun & F Sultan (2009) - Morphing the Web - Building Empathy, Trust, and Sales - MIT Sloan Management Review, 50 (4), 53-61
- Gui Liberali (2014) - Morphing advertising to improve online campaign success - RSM Discovery - Management Knowledge, 20 (4), 12-14
- G (Gui) Liberali & AM (Alina) Ferecatu (2021) - Morphing for Consumer Dynamics: Bandits Meet HMM - Marketing Science, Accepted
- K Giesecke, Gui Liberali, H Nazerzadeh, G Shanthikumar & CP (Chung-Piaw) Teo (2018) - Special Issue on Data-Driven Prescriptive Analytics - Management Science, 64 (6), 2972-2972 - doi: 10.1287/mnsc.2018.3120
- Gui Liberali, E Muller, RT Rust & Stefan Stremersch (2015) - Introduction to the IJRM Special Issue on Marketing and Innovation - International Journal of Research in Marketing, 32 (3), 235-237 - doi: 10.1016/j.ijresmar.2015.08.001
- G Urban, Gui Liberali, R Bordley, E Macdonald & J Hauser (2014) - Morphing Banner Advertising - Marketing Science, 33 (1), 27-46 - doi: 10.1287/mksc.2013.0803
- J Hauser, Gui Liberali & G Urban (2014) - Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment - Management Science, 60 (6), 1594-1616 - doi: 10.1287/mnsc.2014.1961
- Gui Liberali, G Urban & J Hauser (2012) - Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments - International Journal of Research in Marketing, 30 (2), 101-113 - doi: 10.1016/j.ijresmar.2012.07.002
- Gui Liberali, T Gruca & W Nique (2011) - Effects of Sensitization and Habituation in Durable Goods Markets - European Journal of Operational Research, 212 (2), 398-410 - doi: 10.1016/j.ejor.2011.01.038
- Gui Liberali (2011) - Comments on Product Line Design Optimization - International Journal of Research in Marketing, 28 (1), 28-29 - doi: 10.1016/j.ijresmar.2011.01.002
- J Hauser, G Urban, Gui Liberali & M Braun (2009) - Website Morphing - Marketing Science, 28 (2), 202-223 - doi: 10.1287/mksc.1080.0459
- J Hauser, G Urban, Gui Liberali & M Braun (2009) - Rejoinder Response to Comments on "Website Morphing" - Marketing Science, 28 (2), 227-228 - doi: 10.1287/mksc.1080.0485
- G Urban, J Hauser, Gui Liberali, M Braun & F Sultan (2009) - Morphing the Web - Building Empathy, Trust, and Sales - MIT Sloan Management Review, 50 (4), 53-61
- G (Gui) Liberali & AM (Alina) Ferecatu (2021) - Morphing for Consumer Dynamics: Bandits Meet HMM - Marketing Science, Accepted
- K Giesecke, Gui Liberali, H Nazerzadeh, G Shanthikumar & CP (Chung-Piaw) Teo (2018) - Special Issue on Data-Driven Prescriptive Analytics - Management Science, 64 (6), 2972-2972 - doi: 10.1287/mnsc.2018.3120
- Gui Liberali, E Muller, RT Rust & Stefan Stremersch (2015) - Introduction to the IJRM Special Issue on Marketing and Innovation - International Journal of Research in Marketing, 32 (3), 235-237 - doi: 10.1016/j.ijresmar.2015.08.001
- G Urban, Gui Liberali, R Bordley, E Macdonald & J Hauser (2014) - Morphing Banner Advertising - Marketing Science, 33 (1), 27-46 - doi: 10.1287/mksc.2013.0803
- J Hauser, Gui Liberali & G Urban (2014) - Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment - Management Science, 60 (6), 1594-1616 - doi: 10.1287/mnsc.2014.1961
- Gui Liberali, G Urban & J Hauser (2012) - Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments - International Journal of Research in Marketing, 30 (2), 101-113 - doi: 10.1016/j.ijresmar.2012.07.002
- Gui Liberali, T Gruca & W Nique (2011) - Effects of Sensitization and Habituation in Durable Goods Markets - European Journal of Operational Research, 212 (2), 398-410 - doi: 10.1016/j.ejor.2011.01.038
- Gui Liberali (2011) - Comments on Product Line Design Optimization - International Journal of Research in Marketing, 28 (1), 28-29 - doi: 10.1016/j.ijresmar.2011.01.002
- J Hauser, G Urban, Gui Liberali & M Braun (2009) - Website Morphing - Marketing Science, 28 (2), 202-223 - doi: 10.1287/mksc.1080.0459
- J Hauser, G Urban, Gui Liberali & M Braun (2009) - Rejoinder Response to Comments on "Website Morphing" - Marketing Science, 28 (2), 227-228 - doi: 10.1287/mksc.1080.0485
- G Urban, J Hauser, Gui Liberali, M Braun & F Sultan (2009) - Morphing the Web - Building Empathy, Trust, and Sales - MIT Sloan Management Review, 50 (4), 53-61
- Gui Liberali (2014) - Morphing advertising to improve online campaign success - RSM Discovery - Management Knowledge, 20 (4), 12-14
- Gui Liberali (2014) - Morphing advertising to improve online campaign success - RSM Discovery - Management Knowledge, 20 (4), 12-14
- Gui B. Liberali, John R. Hauser & Glen L. Urban (2017) - Morphing theory and applications - doi: 10.1007/978-3-319-56941-3_18 - Springer New York LLC
- Gui B. Liberali, John R. Hauser & Glen L. Urban (2017) - Morphing theory and applications - doi: 10.1007/978-3-319-56941-3_18 - Springer New York LLC
- Glen L. Urban, John R. Hauser, Guilherme Liberali, Michael Braun & Fareena Sultan (2009) - Morph the Web to build empathy, trust and sales - MIT Sloan Management Review, 50 (4), 53-61
- Glen L. Urban, John R. Hauser, Guilherme Liberali, Michael Braun & Fareena Sultan (2009) - Morph the Web to build empathy, trust and sales - MIT Sloan Management Review, 50 (4), 53-61
- Gui Liberali (2018) - Learning with a purpose: the balancing acts of machine learning and individuals in the digital society - Erasmus Research Institute of Management (ERIM)
- Gui Liberali (2018) - Learning with a purpose: the balancing acts of machine learning and individuals in the digital society - Erasmus Research Institute of Management (ERIM)
- G (Gui) Liberali & AM (Alina) Ferecatu (2021) - Morphing for Consumer Dynamics: Bandits Meet HMM
- G (Gui) Liberali & AM (Alina) Ferecatu (2021) - Morphing for Consumer Dynamics: Bandits Meet HMM
- Gui Liberali (2018) - Management Science (Journal)
- Gui Liberali (2014) - International Journal of Research in Marketing (Journal)
- Gui Liberali (2018) - Management Science (Journal)
- Gui Liberali (2014) - International Journal of Research in Marketing (Journal)
- Gui Liberali (2018) - Management Science (Journal)
- Gui Liberali (2014) - International Journal of Research in Marketing (Journal)
- G (Gui) Liberali (2019) - 2019 Long Term Impact Award
- G (Gui) Liberali (2018) - 2018 Long Term Impact Award
- G (Gui) Liberali (2017) - 2017 Long Term Impact Award
- Gui Liberali (2016) - Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO)
- Gui Liberali (2013) - Top Talent Researcher, Erasmus School of Economics 2013
- Gui Liberali (2010) - John D.C. Little Best Paper Award - Finalist
- Gui Liberali (2010) - Salary Grant (Two Years) - Marie Curie Actions - European Comission
- Gui Liberali (2009) - Emerald Group Citation of Excellence, top 50 of 15000 Papers in Management Journals
- G (Gui) Liberali (2019) - 2019 Long Term Impact Award
- G (Gui) Liberali (2018) - 2018 Long Term Impact Award
- G (Gui) Liberali (2017) - 2017 Long Term Impact Award
- Gui Liberali (2016) - Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO)
- Gui Liberali (2013) - Top Talent Researcher, Erasmus School of Economics 2013
- Gui Liberali (2010) - John D.C. Little Best Paper Award - Finalist
- Gui Liberali (2010) - Salary Grant (Two Years) - Marie Curie Actions - European Comission
- Gui Liberali (2009) - Emerald Group Citation of Excellence, top 50 of 15000 Papers in Management Journals
Hyper Morphing Technologies
- Begindatum goedkeuring
- maart 2021
- Einddatum goedkeuring
- maart 2024
- Plaats
- ROTTERDAM
Hyper Morphing Technologies
- Begindatum goedkeuring
- maart 2021
- Einddatum goedkeuring
- maart 2024
- Plaats
- ROTTERDAM
Unsupervised Machine Learning
- Level
- Master
- Year
- 2021
- Year Level
- Master
- Course Code
- EBDS20103-F
Learning from big data
- Year
- 2021
- Year Level
- bachelor 3, bachelor, bachelor 3
- Course Code
- B3MIN1039
Using Business Analytics and Machine Lea
- Level
- master
- Year
- 2021
- Year Level
- master
- Course Code
- BM-IM04CC
Unsupervised Machine Learning
- Level
- Master
- Year
- 2021
- Year Level
- Master
- Course Code
- EBDS20103-F
Learning from big data
- Year
- 2021
- Year Level
- bachelor 3, bachelor, bachelor 3
- Course Code
- B3MIN1039
Using Business Analytics and Machine Lea
- Level
- master
- Year
- 2021
- Year Level
- master
- Course Code
- BM-IM04CC