prof.dr. (Gui) G. Liberali

Endowed Professor of Digital Marketing

Endowed Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Erasmus University Rotterdam
Telephone
Email
liberali@rsm.nl

Latest academic publication

G. Liberali (2018). Learning with a purpose: the balancing acts of machine learning and individuals in the digital society. (2018, mei 25). Rotterdam: Erasmus Research Institute of Management

More information

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Gui Liberali is the Endowed Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, natural language processing, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage:  www.guiliberali.org

  • Endowed Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

    Associate Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone

    Endowed Professor

    University
    Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Marketing
    Country
    Nederland
    Telephone

    Endowed Professor

    University
    Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Marketing
    Country
    Nederland
    Telephone

    Endowed Professor

    University
    Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Marketing
    Country
    Nederland
    Telephone

    Endowed Professor

    University
    Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Marketing
    Country
    Nederland
    Telephone

    Endowed Professor

    University
    Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Marketing
    Country
    Nederland
    Telephone

    Endowed Professor

    University
    Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Marketing
    Country
    Nederland
    Telephone

    Endowed Professor

    University
    Erasmus University
    School
    RSM - Rotterdam School of Management
    Department
    Marketing
    Country
    Nederland
    Telephone
  • International Journal of Research in Marketing

    Additional Information
    Special Issue in Innovation
    Role
    Co-Editor Special Issue

    International Journal of Research in Marketing

    Role
    Member Editorial Review Board
    Start Date
    Feb/2014

    Journal of Marketing Research

    Role
    Ad Hoc Reviewer

    Management Science

    Role
    Ad Hoc Reviewer

    Marketing Science

    Role
    Ad Hoc Reviewer
    • Xin Zhou

      E-commerce success: traffic, bouncing and conversion

  • Hyper Morphing Technologies

    Start Date
    Jan/2017
    End Date
    Dec/2026
    Place
    ROTTERDAM
    Specialty
    marketing
  • Co-Chair of the 1st Joint Symposium AMA(American Marketing Association)-EMAC(European Marketing Academy)

    Additional Information
    The 2016 edition will be at Wharton, co-chaired by Dave Reibstein and Josh Eliashberg. The 2018 will be at INSEAD.
    Role
    Co-Chair of the Symposium, along with Eitan Muller, Roland Rust, and Stefan Stremersch
    Obtained Wage
    no
    Start Date
    May/2014
    End Date
    May/2014

    Erasmus Center for Marketing and Innovation (ecmi.nl)

    Role
    Co-founder (2012) and co-director (2012-2014)
    Obtained Wage
    no

    Marketing Seminar Series at Erasmus University

    Additional Information
    These are joint seminars between the marketing departments at the School of Economics and the School of Management.
    Role
    Coordinator 2010-2012
    Obtained Wage
    no

    eCode - Erasmus Center for Optimization of Digital Experiments (www.erim.nl/ecode)

    Role
    Scientific Director
    Obtained Wage
    no

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam