prof.dr. (Gui) G. Liberali
Endowed Professor of Digital Marketing
Endowed Professor RSM - Rotterdam School of Management Department of Marketing Management
- Location
- Erasmus University Rotterdam
- Telephone
- liberali@rsm.nl
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Gui Liberali is the Endowed Professor of Digital Marketing at Rotterdam School of Management (RSM) of the Erasmus University. He holds a doctorate in marketing and a B.Sc. in computer science. His work has appeared on Marketing Science, Management Science, International Journal of Marketing Research, Sloan Management Review, and European Journal of Operational Research. His research interests include optimal learning, multi-armed bandits, digital experimentation, natural language processing, morphing theory and applications (e.g., website morphing, ad morphing), dynamic programming, machine learning, and product line optimization. Personal webpage:Â www.guiliberali.org
- K. Giesecke, G. Liberali, H. Nazerzadeh, G. Shanthikumar & C.P. Teo (2018). Special Issue on Data-Driven Prescriptive Analytics. Management Science, 64 (6), 2972-2972. doi: 10.1287/mnsc.2018.3120
- G. Liberali, E. Muller, Roland T. Rust & S. Stremersch (2015). Introduction to the IJRM Special Issue on Marketing and Innovation. International Journal of Research in Marketing, 32 (3). doi: http://dx.doi.org/10.1016/j.ijresmar.2015.08.001
- J. Hauser, G. Liberali & G. Urban (2014). Website Morphing 2.0: Technical and Implementation Advances and a Field Experiment. Management Science, 60 (6), 1594-1616. doi: http://dx.doi.org/10.1287/mnsc.2014.1961[go to publisher's site]
- G. Urban, G. Liberali, R. Bordley, E. Macdonald & J. Hauser (2014). Morphing Banner Advertising. Marketing Science, 33 (1), 27-46. doi: http://dx.doi.org/10.1287/mksc.2013.0803[go to publisher's site]
- G. Liberali, G. Urban & J. Hauser (2013). Competitive Information, Trust, Brand Consideration and Sales: Two Field Experiments. International Journal of Research in Marketing, 30 (2), 101-113. doi: http://dx.doi.org/10.1016/j.ijresmar.2012.07.002[go to publisher's site]
- G. Liberali (2011). Comments on Product Line Design Optimization. International Journal of Research in Marketing, 28 (1), 28-29. doi: http://dx.doi.org/10.1016/j.ijresmar.2011.01.002[go to publisher's site]
- G. Liberali, T. Gruca & W. Nique (2011). Effects of Sensitization and Habituation in Durable Goods Markets. European Journal of Operational Research, 212 (2), 398-410. doi: http://dx.doi.org/10.1016/j.ejor.2011.01.038[go to publisher's site]
- J. Hauser, G. Urban, G. Liberali & M. Braun (2009). Website Morphing. Marketing Science, 28 (2), 202-223. doi: 10.1287/mksc.1080.0459
- G. Urban, J. Hauser, G. Liberali, M. Braun & F. Sultan (2009). Morphing the Web - Building Empathy, Trust, and Sales. MIT Sloan Management Review, 50 (4), 53-61.
- J. Hauser, G. Urban, G. Liberali & M. Braun (2009). Rejoinder Response to Comments on "Website Morphing". Marketing Science, 28 (2), 227-228. doi: 10.1287/mksc.1080.0485
- G. Liberali (2014). Morphing advertising to improve online campaign success. RSM Discovery - Management Knowledge, 20 (4), 12-14.
- G. Liberali (2018). Learning with a purpose: the balancing acts of machine learning and individuals in the digital society. (2018, mei 25). Rotterdam: Erasmus Research Institute of Management
- G. Liberali (2016). Research & development grant - Takeoff studies - Nederlandse Organisatie voor Wetenschappelijk Onderzoek (NWO). Overig.
- G. Liberali (2013). Top Talent Researcher, Erasmus School of Economics 2013. Overig.
- G. Liberali (2010). John D.C. Little Best Paper Award - Finalist. Overig.
- G. Liberali (2010). Salary Grant (Two Years) - Marie Curie Actions - European Comission. Overig.
- G. Liberali (2009). Emerald Group Citation of Excellence, top 50 of 15000 Papers in Management Journals. Overig.
Endowed Professor
- University
- Erasmus University Rotterdam
- School
- RSM - Rotterdam School of Management
- Department
- Department of Marketing Management
- Country
- Nederland
- Telephone
Associate Professor
- University
- Erasmus University Rotterdam
- School
- RSM - Rotterdam School of Management
- Department
- Department of Marketing Management
- Country
- Nederland
- Telephone
Endowed Professor
- University
- Erasmus University
- School
- RSM - Rotterdam School of Management
- Department
- Marketing
- Country
- Nederland
- Telephone
Endowed Professor
- University
- Erasmus University
- School
- RSM - Rotterdam School of Management
- Department
- Marketing
- Country
- Nederland
- Telephone
Endowed Professor
- University
- Erasmus University
- School
- RSM - Rotterdam School of Management
- Department
- Marketing
- Country
- Nederland
- Telephone
Endowed Professor
- University
- Erasmus University
- School
- RSM - Rotterdam School of Management
- Department
- Marketing
- Country
- Nederland
- Telephone
Endowed Professor
- University
- Erasmus University
- School
- RSM - Rotterdam School of Management
- Department
- Marketing
- Country
- Nederland
- Telephone
Endowed Professor
- University
- Erasmus University
- School
- RSM - Rotterdam School of Management
- Department
- Marketing
- Country
- Nederland
- Telephone
Endowed Professor
- University
- Erasmus University
- School
- RSM - Rotterdam School of Management
- Department
- Marketing
- Country
- Nederland
- Telephone
International Journal of Research in Marketing
- Additional Information
- Special Issue in Innovation
- Role
- Co-Editor Special Issue
International Journal of Research in Marketing
- Role
- Member Editorial Review Board
- Start Date
- Feb/2014
Journal of Marketing Research
- Role
- Ad Hoc Reviewer
Management Science
- Role
- Ad Hoc Reviewer
Marketing Science
- Role
- Ad Hoc Reviewer
Xin Zhou
E-commerce success: traffic, bouncing and conversion
Hyper Morphing Technologies
- Start Date
- Jan/2017
- End Date
- Dec/2026
- Place
- ROTTERDAM
- Specialty
- marketing
Co-Chair of the 1st Joint Symposium AMA(American Marketing Association)-EMAC(European Marketing Academy)
- Additional Information
- The 2016 edition will be at Wharton, co-chaired by Dave Reibstein and Josh Eliashberg. The 2018 will be at INSEAD.
- Role
- Co-Chair of the Symposium, along with Eitan Muller, Roland Rust, and Stefan Stremersch
- Obtained Wage
- no
- Start Date
- May/2014
- End Date
- May/2014
Erasmus Center for Marketing and Innovation (ecmi.nl)
- Role
- Co-founder (2012) and co-director (2012-2014)
- Obtained Wage
- no
Marketing Seminar Series at Erasmus University
- Additional Information
- These are joint seminars between the marketing departments at the School of Economics and the School of Management.
- Role
- Coordinator 2010-2012
- Obtained Wage
- no
eCode - Erasmus Center for Optimization of Digital Experiments (www.erim.nl/ecode)
- Role
- Scientific Director
- Obtained Wage
- no