dr. (Guido) G.A.J.M. Berens

dr. (Guido) G.A.J.M. Berens
Assistant Professor RSM - Rotterdam School of Management Department of Business-Society Management
Location
Erasmus University Rotterdam
Room
T 11-34
Telephone
+31 10 4082260
Email
gberens@rsm.nl

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Profile

Guido Berens is Assistant Professor of Corporate Communication at Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands. He obtained Master degrees in both Psychology and Philosophy from Radboud University Nijmegen (1998 and 1999), and a PhD in Management from Erasmus University (2004). His research and teaching interests include corporate communication (including communication ethics), corporate social responsibility, and quantitative research methods. Broadly, he focuses on the influence of the way a company communicates on the attitudes and behavior of the company's stakeholders. His research has been published in the Journal of Management Studies, Journal of Marketing, Long Range Planning, and the Journal of…

Guido Berens is Assistant Professor of Corporate Communication at Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands. He obtained Master degrees in both Psychology and Philosophy from Radboud University Nijmegen (1998 and 1999), and a PhD in Management from Erasmus University (2004). His research and teaching interests include corporate communication (including communication ethics), corporate social responsibility, and quantitative research methods. Broadly, he focuses on the influence of the way a company communicates on the attitudes and behavior of the company's stakeholders. His research has been published in the Journal of Management Studies, Journal of Marketing, Long Range Planning, and the Journal of Business Ethics, among others.

      • S.H. Tierean & G.A.J.M. Berens (2017). Why does psychic distance inhibit international buyer-supplier relationships? In A. Verbeke, J. Puck & R. van Tulder (Eds.), Distance in International Business: Concept, Cost and Value (rogress in International Business Research, 12) (pp. 207-222). Bingley, U.K.: Emerald
      • G.A.J.M. Berens (2016). Reputation management. In C.E. Carroll (Ed.), SAGE Encyclopedia of Corporate Reputation. Thousand Oaks, CA: Sage
      • G.A.J.M. Berens & W.T. Popma (2014). Creating consumer confidence in CSR communications. In R. Tench, W. Sun & B. Jones (Eds.), Communicating Corporate Social Responsibility: Perspectives and Practice (Critical Studies on Corporate Responsibility, Governance and Sustainability, 6) (pp. 383-403). Emerald
      • G.A.J.M. Berens, C.J. Fombrun, L.N. Ponzi, N.G. Trad & K. Nielsen (2011). Country Reptrak™: A Standardized Measure Of Country Reputation. In F. Go & R. Govers (Eds.), International Place Branding Yearbook 2011. Palgrave Macmillan
      • J.J.C. Hietbrink, G.A.J.M. Berens & J. van Rekom (2010). How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study. In J.M.T. Balmer & K. Podnar (Eds.), Contemplating Corporate Marketing, Identity and Communication (pp. 137-143). Routledge
      • G.A.J.M. Berens & J. van Rekom (2008). How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR. In T.C. Melewar (Ed.), Facets of Corporate Identity, Communication and Reputation (pp. 96-119). London: Routledge
      • C.B.M. van Riel & G.A.J.M. Berens (2003). Corporate branding: The marketing perspective. In Philip J. Kitchen (Ed.), The future of marketing: Critical 21st-century perspectives (pp. 113-124). Houndmills, Basingstoke: Palgrave Macmillan
      • C.B.M. van Riel & G.A.J.M. Berens (2001). Balancing corporate branding policies in multi business companies. In P.J. Kitchen & D.E. Schultz (Eds.), Raising the Corporate Umbrella - Corporate Communications in the Twenty-First Century. London: MacMillan Press
      • G.A.J.M. Berens (2007). For your bookshelf: Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management [Bespreking van het boek Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management]. Corporate Reputation Review, 10(1), 73-74.
      • G.A.J.M. Berens (2002). For your bookshelf: "Raising the corporate umbrella: Corporate communications in the 21st century" [Bespreking van het boek Raising the corporate umbrella: Corporate communications in the 21st century]. Corporate Reputation Review, 5(2/3), 266-268.
      • Ting Li, G.A.J.M. Berens & M. de Maertelaere (2012). Social Influence: The Effect of Twitter Information on Corporate Image. In Proceedings of the International Conference on Electronic Commerce
      • Y. Wang, G.A.J.M. Berens & C. van Riel (2011). “Being known” and “being appreciated” firms: Are they good investments. In Proceedings of the 8st Conference International Corporate Identity/Associations Research Group
      • Y. Wang, G.A.J.M. Berens & C. van Riel (2010). Competing in the capital market with a good reputation. In Proceedings of the 7st Conference International Corporate Identity/Associations Research Group
      • M.K. Agarwal & G.A.J.M. Berens (2009). The impact of branding strategy on the link between CSR activities of firms and their financial performance. In MSI Reports (pp. 3-26). Marketing Science Institute
      • M.D. van Halderen & G.A.J.M. Berens (2011). 'Strategic framing' to position the corporate brand on important societal issues.
  • Research Methodology

    Title
    Research Methodology
    Year
    2018
    Period
    MCC2
    Year level
    Master (Global Business & Sustainability)

    Research Methodology

    Title
    Research Methodology
    Year
    2018
    Period
    MEL2
    Year level
    Master (Global Business & Sustainability)
    • Liselotte Dijkstra

      Psychiatric symptoms and decision making across the life span of the general

    • Viktor Koritarov

      Exploring the interaction between regulatory focus and crisis control

    • Miriam Pocock

      Status Inequalities in Business Exchange Relations in Luxury Markets

    • Silviu Horia Tierean

      The role of corporate reputation in business-to-business buying behavior

    • Corporate Reputation Management: Reaching Out to Financial Stakeholders

      Yijing Wang

      Corporate Reputation Management: Reaching Out to Financial Stakeholders

  • Corporate Reputation Review

    Role
    Editor in Chief
    Start Date
    Jan/2017
  • Assistant Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Business-Society Management
    Country
    Nederland
    Telephone
    +31 10 4082260

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam