dr. (Guido) GAJM Berens

dr. (Guido) GAJM Berens
Assistant professor Rotterdam School of Management, Erasmus University Department of Business-Society Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T11-47
Email
gberens@rsm.nl

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Profile

Guido Berens is Assistant Professor of Corporate Communication at Rotterdam School of Management, Erasmus University Rotterdam, the Netherlands. He obtained Master degrees in both Psychology and Philosophy from Radboud University Nijmegen (1998 and 1999), and a PhD in Management from Erasmus University (2004). His research and teaching interests include corporate communication (including communication ethics), corporate social responsibility, and quantitative research methods. Broadly, he focuses on the influence of the way a company communicates on the attitudes and behavior of the company's stakeholders. His research has been published in the Journal of Management Studies, Journal of Marketing, Long Range Planning, and the Journal of Business Ethics, among others.

  • Yijing Wang, Guido Berens & C van Riel (2011) - “Being known” and “being appreciated” firms: Are they good investments
  • Yijing Wang, Guido Berens & C van Riel (2010) - Competing in the capital market with a good reputation

  • Guido Berens (2007) - For your bookshelf: Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management - Corporate Reputation Review, 10, 73-74
  • Guido Berens (2002) - For your bookshelf: "Raising the corporate umbrella: Corporate communications in the 21st century" - Corporate Reputation Review, 5, 266-268

  • Guido Berens (2019) - Company Case: Innocent Drinks: Golden wind egg or red herring? - Pearson
  • Silviu-Horia Tierean & Guido Berens (2017) - Why does psychic distance inhibit international buyer-supplier relationships? - Emerald
  • Guido Berens (2016) - Reputation management - Sage
  • Guido Berens & WT Popma (2014) - Creating consumer confidence in CSR communications - Emerald
  • Guido Berens, CJ Fombrun, LN Ponzi, NG Trad & K Nielsen (2011) - Country Reptrak™: A Standardized Measure Of Country Reputation - Palgrave Macmillan
  • JJC Hietbrink, Guido Berens & J Rekom (2010) - How Do Companies Choose between Socially Responsible Suppliers? An Experimental Study - Routledge
  • Guido Berens & J Rekom (2008) - How Specific Should Corporate Communication Be? The Role of Advertising Language in Establishing a Corporate Reputation for CSR - Routledge
  • Cees Riel & Guido Berens (2003) - Corporate branding: The marketing perspective - Palgrave Macmillan
  • Cees Riel & Guido Berens (2001) - Balancing corporate branding policies in multi business companies - Macmillan Press

  • Ting Li, Guido Berens & M de Maertelaere (2012) - Social Influence: The Effect of Twitter Information on Corporate Image
  • MK Agarwal & Guido Berens (2009) - The impact of branding strategy on the link between CSR activities of firms and their financial performance - Marketing Science Institute

  • Mignon Halderen & Guido Berens (2011) - 'Strategic framing' to position the corporate brand on important societal issues

  • Guido Berens (2017) - Corporate Reputation Review (Journal)

Palgrave Macmillan

Begindatum goedkeuring
september 2021
Einddatum goedkeuring
september 2024
Plaats
LONDON
Beschrijving
Editor-in-chief Corporate Reputation Review

GBS Master Thesis

Level
master
Year
2021
Year Level
master
Course Code
BMMTGBS

Research Methodology I

Level
Master
Year
2021
Year Level
Master
Course Code
BMRM3GBS

Research Methodology II

Level
Master
Year
2021
Year Level
Master
Course Code
BMRM4GBS

  • Yijing Wang

    Corporate Reputation Management: Reaching Out to Financial Stakeholders
  • Silviu Horia Tierean

    The role of corporate reputation in business-to-business buying behavior
  • Viktor Koritarov

    The Integration of Crisis Communication and Regulatory Focus: Deconstructing and Optimizing the Corporate Message
  • Miriam Pocock

    Status Inequalities in Business Exchange Relations in Luxury Markets
  • Liselotte Dijkstra

    Psychiatric symptoms and decision making across the life span of the general

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