dr. (Izabela) I.M. Derda

Lecturer Erasmus School of History, Culture and Communication Department of Media and Communication
Location
Erasmus University Rotterdam
Room
M 8-48
Telephone
+31 6 15454184
Email
izabela.derda@eshcc.eur.nl

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Profile

Izabela graduated at the Polish National Film School with a Master Degree in Film and TV Producing and received her Ph.D. in Media Studies from University of Social Sciences and Humanities in Warsaw, Poland. In 2014 Izabela was a visiting scholar at Annenberg School of Communication and Journalism at the University of Southern California in Los Angeles.

Her research interests lie in the investigation of the influence of persuasive communication on consumers behavior, algorithmic solutions in transmedia storytelling and experience design, and media product practices. Her Ph.D. dissertation examines the development of branded content as a complex brand-consumer-medium process.

Izabela is also a multi-award winning media…

Izabela graduated at the Polish National Film School with a Master Degree in Film and TV Producing and received her Ph.D. in Media Studies from University of Social Sciences and Humanities in Warsaw, Poland. In 2014 Izabela was a visiting scholar at Annenberg School of Communication and Journalism at the University of Southern California in Los Angeles.

Her research interests lie in the investigation of the influence of persuasive communication on consumers behavior, algorithmic solutions in transmedia storytelling and experience design, and media product practices. Her Ph.D. dissertation examines the development of branded content as a complex brand-consumer-medium process.

Izabela is also a multi-award winning media producer and advertising specialist. She has spoken on numerous panels and has sit juries of major advertising festivals including Cannes Lions, Eurobest, Cristal Festival and Clio Awards.

      • I.M. Derda (2018). Potted history of Content in modern electronic media. In L. Dzamic & J. Kirby (Eds.), The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions. London, New York: Kogan Page
  • Introduction to Human Communication

    Title
    Introduction to Human Communication
    Year
    2018
    Year level
    (BA-1)

    Communication and Organizations

    Title
    Communication and Organizations
    Year
    2018
    Year level
    (BA-1) (Pre-master) (Pre-master) (Pre-master) (Pre-master)

    New Media Production

    Title
    New Media Production
    Year
    2018
    Year level
    (BA-2)

    Internship

    Title
    Internship
    Year
    2018
    Year level
    (BA-2)

    Methods of Media Research I (MCI)

    Title
    Methods of Media Research I (MCI)
    Year
    2018
    Year level
    (MA)

    Marketing Media and Entertainment

    Title
    Marketing Media and Entertainment
    Year
    2018
    Year level
    (MA) (MA)

    Master Class

    Title
    Master Class
    Year
    2018
    Year level
    (MA) (MA) (MA) (MA)

    Master's Thesis

    Title
    Master's Thesis
    Year
    2018
    Year level
    (MA) (MA) (MA) (MA)
  • Lecturer

    University
    Erasmus University Rotterdam
    School
    Erasmus School of History, Culture and Communication
    Department
    Department of Media and Communication
    Country
    Nederland
    Telephone
    +31 6 15454184

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam