dr. (Maciej) M Szymanowski

dr. (Maciej) M Szymanowski

Associate Professor of Marketing

Associate professor Rotterdam School of Management, Erasmus University Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-11
Email
mszymanowski@rsm.nl

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Profile

Research interests: Modeling consumer learning and inference making, Bayesian learning models, brand choice models. Private label brands, brand management, product placement, social media, online marketing.

Szymanowski, M. & E. Gijsbrechts (2013).A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under reivew.

Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing (forthcoming).

Szymanowski, M. & E. Gijsbrechts (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research : Vol. 49, No. 2, pp. 231-246.

Stamos, A. & M. Szymanowski (2010). Virtual Product Placement. Working Paper

  • Maciej Szymanowski & E Gijsbrechts (2019) - A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers
  • Maciej Szymanowski & Angelos Stamos (2010) - Virtual Product Placement

  • Maciej Szymanowski (2010) - International Journal of Research in Marketing (Journal)
  • Maciej Szymanowski (2010) - Journal of Marketing Research (Journal)

Career Skills: Your Future Career

Year
2021
Course Code
FEB13901X

Career Skills : Your Future Career (NL)

Year
2021
Course Code
FEB13901

Business Analytics Workshop

Level
master
Year
2021
Year Level
master
Course Code
BM09BAM

Current Topics in Marketing Research

Year
2021
Year Level
PhD, master
Course Code
BERMASC040

  • Weiyi Deng

    Exploring the dynamics and features of interpersonal influence in new product diffusion
  • Weiyi Deng

    Exploring the dynamics and features of interpersonal influence in new product diffusion
  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience

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