Erasmus University Rotterdam

dr. (Maciej) M. Szymanowski

Associate Professor of Marketing

Associate Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Erasmus University Rotterdam
Room
T 10-11
Telephone
+31 10 4082935
Email
mszymanowski@rsm.nl

Latest academic publication

M. Szymanowski & E. Gijsbrechts (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing, 30 (3), 219-235. doi: http://dx.doi.org/10.1016/j.ijresmar.2013.01.004[go to publisher's site]

More information

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Research interests: Modeling consumer learning and inference making, Bayesian learning models, brand choice models. Private label brands, brand management, product placement, social media, online marketing.

Szymanowski, M. & E. Gijsbrechts (2013).A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under reivew.

Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing (forthcoming).

Szymanowski, M. & E. Gijsbrechts (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research : Vol. 49, No. 2, pp. 231-246.

Stamos, A. & M. Szymanowski (2010). Virtual Product Placement. Working Paper

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam