Research interests: Modeling consumer learning and
inference making, Bayesian learning models, brand choice
models. Private label brands, brand management, product
placement, social media, online marketing.
Szymanowski, M. & E. Gijsbrechts (2013).A Model of
Tentative Cross-Learning in Brand Choice, with Application
to Private Label Copycat Spillovers. Under reivew.
Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in
Consumption-based Learning about Brand Quality for
Consumer Packaged Goods. International Journal of
Research in Marketing (forthcoming).
Szymanowski, M. & E. Gijsbrechts (2012). Consumption
Based Cross-Brand Learning: Are Private Labels Really
Private? Journal of Marketing Research : Vol. 49,
No. 2, pp. 231-246.
Stamos, A. & M. Szymanowski (2010). Virtual Product
Placement. Working Paper