Associate Professor of Marketing
- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- T10-11
- Telephone
- 0104082935
- mszymanowski@rsm.nl
More information
Profile
Research interests: Modeling consumer learning and inference making, Bayesian learning models, brand choice models. Private label brands, brand management, product placement, social media, online marketing.
Szymanowski, M. & E. Gijsbrechts (2013).A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under reivew.
Szymanowski, M. & Gijsbrechts, E. (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing (forthcoming).
Szymanowski, M. & E. Gijsbrechts (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research : Vol. 49, No. 2, pp. 231-246.
Stamos, A. & M. Szymanowski (2010). Virtual Product Placement. Working Paper
- M. Szymanowski (2013). The competitive advantage of private label branding in FMCG. RSM Insight, 13 (1), 14-15.
- M. Szymanowski & E. Gijsbrechts (2013). Patterns in Consumption-based Learning about Brand Quality for Consumer Packaged Goods. International Journal of Research in Marketing, 30 (3), 219-235. doi: 10.1016/j.ijresmar.2013.01.004
- M. Szymanowski & E. Gijsbrechts (2012). Consumption Based Cross-Brand Learning: Are Private Labels Really Private? Journal of Marketing Research, 49 (2), 231-246. doi: 10.1509/jmr.07.0416
- M. Szymanowski & E. Gijsbrechts (2019). A Model of Tentative Cross-Learning in Brand Choice, with Application to Private Label Copycat Spillovers. Under review: .
- M. Szymanowski & A. Stamos (2010). Virtual Product Placement. Working Paper: .
- M. Szymanowski (2009, december 7). Consumption-based learning about brand quality: Essays on how private labels share and borrow reputation. Tilburg University (180 pag.) (Tilburg: Tilburg University) Prom./coprom.: Prof. Dr. E. Gijsbrechts.
Current Topics in Marketing Research
- Title
- Current Topics in Marketing Research
- Year
- 2020
- Year level
- PhD, master
YFC4ESE template
- Title
- YFC4ESE template
- Year
- 2020
Your Future Career
- Title
- Your Future Career
- Year
- 2020
- Year level
- master
Your Future Career
- Title
- Your Future Career
- Year
- 2020
- Year level
- master, master, master, master, master, master, master
Science & Practice for Transformative Ch
- Title
- Science & Practice for Transformative Ch
- Year
- 2020
- Year level
- Level 300
Business Analytics Workshop
- Title
- Business Analytics Workshop
- Year
- 2020
- Year level
- master
Job Market & Negotiation Skills
- Title
- Job Market & Negotiation Skills
- Year
- 2020
- Year level
- master
Journal of Marketing Research
- Role
- Ad Hoc Reviewer
- Start date approval
- Sep/2010
- End date approval
- Oct/2020
International Journal of Research in Marketing
- Role
- Ad Hoc Reviewer
- Start date approval
- Sep/2010
- End date approval
- Oct/2020
Associate Professor
- University
- Erasmus University Rotterdam
- School
- RSM - Rotterdam School of Management
- Department
- Department of Marketing Management
- Telephone
- 0104082935