dr. (Mirjam) MA Tuk

Biography

Mirjam Tuk is an associate professor of marketing at RSM Erasmus University, where she teaches various courses to Bachelor, Master and Executive MBA students. Her research interest centers around how to encourage consumers to make better decisions. In this real, she studies both fundamental self-contol processes as well as the role of technological advancements. Her work has been published in major journals such as Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology - General and Psychological Science. She won an IgNobel award for her work in 2011. Prior to joining RSM, she was an associate professor of marketing at Imperial College Business School, where she taught various marketing courses. 

A complete CV can be found here

Rotterdam School of Management, Erasmus University

Associate professor | Department of Marketing Management
Email
tuk@rsm.nl
Room
T10-12
Location
Burg. Oudlaan 50, Rotterdam

More information

Work

NWO

Start date approval
november 2023
End date approval
juli 2024
Place
UTRECHT
Description
Evaluatie en advies over beursaanvragen

Business Simulation

Year Level
bachelor 2, bachelor 3, pre-master
Year
2023
Course Code
BT2205

NWO

Start date approval
november 2023
End date approval
juli 2024
Place
UTRECHT
Description
Evaluatie en advies over beursaanvragen

Bedrijfssimulatie

Year Level
bachelor 2, pre-master
Year
2023
Course Code
BK2205

NWO

Start date approval
november 2023
End date approval
juli 2024
Place
UTRECHT
Description
Evaluatie en advies over beursaanvragen

Consumer Behavior

Year Level
PhD, master
Year
2023
Course Code
BERMASC039

NWO

Start date approval
november 2023
End date approval
juli 2024
Place
UTRECHT
Description
Evaluatie en advies over beursaanvragen

  • Anika Stuppy

    Essays on Product Quality
  • Begum Celiktutan

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)
  • Almira Abilova

    Doctoral Research in Marketing (Consumer Behavior)
  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Gizem Yalcin

    Consumers in the Age of AI: Understanding Reactions Towards Algorithms and Humans in Marketing Research
  • Catalina Ratala

    Behavioural and Neural Evidence for Processes Underlying Biases in Decision-Making
  • Ragna-Britt Taube

    Loneliness in the Age of AI: Essays on AI-Enabled Personalization and Social Connection

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