Biography
Mirjam Tuk is an associate professor of marketing at RSM Erasmus University, where she teaches various courses to Bachelor, Master and Executive MBA students. Her research interest centers around how to encourage consumers to make better decisions. In this real, she studies both fundamental self-contol processes as well as the role of technological advancements. Her work has been published in major journals such as Journal of Consumer Research, Organizational Behavior and Human Decision Processes, Journal of Experimental Psychology - General and Psychological Science. She won an IgNobel award for her work in 2011. Prior to joining RSM, she was an associate professor of marketing at Imperial College Business School, where she taught various marketing courses.
A complete CV can be found here
Rotterdam School of Management, Erasmus University
- tuk@rsm.nl
- Room
- T10-12
- Location
- Burg. Oudlaan 50, Rotterdam
More information
Work
- Yue Zhang, Mirjam Tuk & Anne Kathrin Klesse (2024) - Giving AI a Human Touch: Highlighting Human Input Increases the Perceived Helpfulness of Advice From AI Coaches - Journal of the Association for Consumer Research - doi: 10.1086/730710
- Jia Gai, Mirjam Tuk & Steven Sweldens (2022) - Light or Regular, Now or Later: The Impact of Advance Ordering and Restrained Eating on Choices and Consumption of Light and Regular Vice Food - Journal of the Association for Consumer Research, 7 (4), 492-500 - doi: 10.1086/720446 - [link]
- Mirjam Tuk, S Prokopec & Bram Van den Bergh (2020) - Do versus Don't: The Impact of Framing on Goal Level Setting: Journal of Consumer Research, Volume 47, Issue 6, April 2021, Pages - Journal of Consumer Research, 1003–1024 - doi: https://doi-org.eur.idm.oclc.org/10.1093/jcr/ucaa050 - [link]
- Mirjam Tuk, PWJ Verlegh, Ale Smidts & DHJ Wigboldus (2019) - You and I Have Nothing in Common: The Role of Dissimilarity in Interpersonal Influence - Organizational Behavior and Human Decision Processes, 151, 49-60 - doi: 10.1016/j.obhdp.2018.12.010
- D (Dan) Zhao, M Corsetti, M Moeini-Jazani, N Weltens, Mirjam Tuk, J Tack, L Warlop & L Van Oudenhove (2019) - Defecatory urge increases cognitive control and intertemporal patience in healthy volunteers - Neurogastroenterology and Motility, 31 (7) - doi: 10.1111/nmo.13600 - [link]
- Steven Sweldens, Mirjam Tuk & M Hütter (2017) - How to Study Consciousness in Consumer Research, A Commentary on Williams and Poehlman - Journal of Consumer Research, 44 (2), 266-275 - doi: 10.1093/jcr/ucx044 - [link]
- Mirjam Tuk, Kai Zhang & Steven Sweldens (2015) - The propagation of self-control: Self-control in one domain simultaneously improves self-control in other domains - Journal of Experimental Psychology-General, 144 (3), 639-654 - doi: 10.1037/xge0000065
- PWJ Verlegh, G Ryu, Mirjam Tuk & L Feick (2013) - Receiver Responses to Rewarded Referrals: The Motive Inference Framework. - Journal of the Academy of Marketing Science, 41 (6), 669-682 - doi: 10.1007/s11747-013-0327-8
- Mirjam Tuk, Kai Zhang & Steven Sweldens (2013) - Self-Control Spillover: Impulse Inhibition Facilitates Simultaneous Self-Control in Unrelated Domains - Advances in Consumer Research, 40, 858-859
- PC Verhoef, K Pauwels & Mirjam Tuk (2012) - Assessing Customer Evaluation and Revenue Consequences of Component Sharing Across Brands in the Vertical Product Line. - Journal of Product Innovation Management, 29 (4), 559-572
NWO
- Start date approval
- november 2023
- End date approval
- juli 2024
- Place
- UTRECHT
- Description
- Evaluatie en advies over beursaanvragen
Business Simulation
- Year Level
- bachelor 2, bachelor 3, pre-master
- Year
- 2023
- Course Code
- BT2205
Bedrijfssimulatie
- Year Level
- bachelor 2, pre-master
- Year
- 2023
- Course Code
- BK2205
Consumer Behavior
- Year Level
- PhD, master
- Year
- 2023
- Course Code
- BERMASC039
