dr. (Nuno) N.M. Almeida Camacho

dr. (Nuno) N.M. Almeida Camacho

Associate Professor Erasmus School of Economics Business Economics
Location
Erasmus University Rotterdam
Room
H15-03
Telephone
+31 10 4081303
Email
camacho@ese.eur.nl

Latest academic publication

S. Stremersch, N.M. Almeida Camacho, S.J. Vanneste & I.W.J. Verniers (2015). Unraveling Scientific Impact: Citation Types in Marketing Journals. International Journal of Research in Marketing, 32 (1), 64-77. doi: http://dx.doi.org/10.1016/j.ijresmar.2014.09.004

Back to overview

Nuno Camacho is Assistant Professor of Marketing at the Erasmus School of Economics (ESE) of the Erasmus University Rotterdam, The Netherlands. In hist research, Nuno builds econometric models aimed at better understanding consumer decisions. During his Ph.D. Nuno has focused on studying high-stakes consumer decisions, especially health-related decisions (i.e. patient and physician behavior). On June 24, 2011 Nuno defended his dissertation "Health and Marketing: Essays on Physician and Patient Decision-Making".

In his dissertation Nuno used behavioral models to:

1) Propose a Quasi-Bayesian approach to measure salience effects in physician learning about the quality of new drugs (and its effect on adoption timing) 2) Study dyadic decision-making and determine boundary conditions under which patient empowerment leads to higher patient adherence to physicians' advices 3) Study the moderating role of culture in patients' propensity to request treatments by their brand name.

At the moment, Nuno is working on several topics with the goal of combining state-of-the-art econometric models with theories from behavioral economics to develop novel approaches to the study consumer decisions, not only in healthcare and life sciences industries, but also in other industries.

In terms of teaching, besides consumer decision-making, Nuno is very interested in topics related to marketing of innovations, adoption of innovations and marketing strategy.

  • Associate Professor

    University
    Erasmus University Rotterdam
    School
    Erasmus School of Economics
    Department
    Business Economics
    Country
    The Netherlands
    Telephone
    +31 10 4081303
  • Seminar Strategic Marketing

    Title
    Seminar Strategic Marketing
    Year
    2017
    Period
    BLOK2
    Year level
    master (Master Economics and Business)

    Seminar Strategic Marketing

    Title
    Seminar Strategic Marketing
    Year
    2016
    Period
    BLOK2
    Year level
    master (Master Economics and Business)
  • International Journal of Research in Marketing

    Role
    Ad Hoc Reviewer
    Start Date
    Jul/2013

    Journal of Marketing Research

    Role
    Ad Hoc Reviewer
    Start Date
    Sep/2013
    • Collaborative Idea Selection

      Muhammad Asim

      Collaborative Idea Selection

    • Open Marketing PHD Project ESE

      Yuk Shouw/Brian Chung

      Open Marketing PHD Project ESE

    • Open Marketing PHD Project ESE

      Yuk Shouw/Brian Chung

      Open Marketing PHD Project ESE

    • Customer-Centric Innovation: Learning from Resistance

      Gert Jan Prevo

      Customer-Centric Innovation: Learning from Resistance

    • Essays on Innovation Generation in Incumbent Firms

      Elio Keko

      Essays on Innovation Generation in Incumbent Firms

    • Health and Marketing: Essays on Physician and Patient Decision-Making

      Nuno Almeida Camacho

      Health and Marketing: Essays on Physician and Patient Decision-Making

  • MT12-The Marketing, Technology and Innovation Inst

    Start Date
    Jan/2017
    End Date
    Is current
    Place
    STEKENE
    Specialty
    Marketing

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam