dr. (Robert) R.P. Rooderkerk

dr. (Robert) R.P. Rooderkerk
Associate Professor RSM - Rotterdam School of Management Department of Technology and Operations Management
Location
Erasmus University Rotterdam
Room
T 09-57
Telephone
+31 10 4082414
Email
rooderkerk@rsm.nl
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Profile

Robert Rooderkerk is Associate Professor of Operations Management at the Rotterdam School of Management.

His research addresses challenges on the marketing-operations interface, with an emphasis on (omni-channel) retail assortments and product lines. In doing so his work integrates insights from psychology and consumer behavior with techniques from econometrics and operations research. His body of research can roughly be divided into two streams: (1) modeling on large (scanner) data sets to aid retailers and manufacturers with new product development and merchandising strategies, and (2) enriching choice models to account for behavioal phenomena such as reference and context dependence. In addition, he studies…

Robert Rooderkerk is Associate Professor of Operations Management at the Rotterdam School of Management.

His research addresses challenges on the marketing-operations interface, with an emphasis on (omni-channel) retail assortments and product lines. In doing so his work integrates insights from psychology and consumer behavior with techniques from econometrics and operations research. His body of research can roughly be divided into two streams: (1) modeling on large (scanner) data sets to aid retailers and manufacturers with new product development and merchandising strategies, and (2) enriching choice models to account for behavioal phenomena such as reference and context dependence. In addition, he studies the effective use of social media by companies. Recently, his research is branching out to shelf layout design and omnichannel retail.

His work has appeared in Customer Needs and Solutions, European Journal of Operational Research, Journal of Interactive MarketingJournal of Marketing Research (JMR), Marketing Letters, and Marketing Science. He is a recipient of the Dutch Marketing Science award and a finalist for the Paul Green award (JMR). He serves as a reviewer for several top journals in marketing, management, operations management, and operations research.

His research has been covered by national and international newspapers (Algemeen Dagblad, Laatste Nieuws, Standaard, and Volkskrant), Dutch radio (BNR and VARA Kassa Radio) and tv (Teleac Hoe?Zo!), the Dutch Consumer Reports magazine, and BBC’s Capital blog.

He regularly advises companies on matters including assortment and product line optimization, marketing research, and the effective use of digital and social media. He is also a popular speaker on these topics. Between April 2009 and January 2012 he served on the academic board of the NYC based Marketing Productivity Group.

His teaching interests lie at the intersection of econometrics, marketing, operations, and behavioral decision making. He has taught to both small and large audiences, ranging from the undergraduate to the (Exec) MBA and Ph.D. level. He is the recipient of several teaching awards. Drawing on his strong and diverse methodological background, he teaches the Research Methodology and Measurement course in the ERIM Master of Philosophy in Business Research. In addition, he serves as the coordinator of the Research Training and Bachelor Thesis course for the BA and IBA programs at the Rotterdam School of Management.

Robert has held visiting positions at the Tuck School of Business at Dartmouth, UCLA Anderson School of Management and the College of Engineering at the University of Florida.

  • Associate Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Technology and Operations Management
    Country
    Nederland
    Telephone
    +31 10 4082414

    Visiting Assistant Professor of Business Administration,

    University
    Dartmouth College
    School
    Tuck School of Business
    Department
    Marketing
    Country
    Nederland
    Telephone
    +31 10 4082414

    Associate Professor of Marketing

    School
    TIAS School for Business and Society
    Country
    Nederland
    Telephone
    +31 10 4082414

    Researcher

    University
    Tiilburg University
    School
    Tilburg School of Economics and Management
    Department
    Marketing
    Country
    Nederland
    Telephone
    +31 10 4082414

    Visiting Assistant Professor of Business Administration,

    University
    Dartmouth College
    School
    Tuck School of Business
    Department
    Marketing
    Country
    Nederland
    Telephone
    +31 10 4082414

    Visiting scholar

    University
    UCLA
    School
    Anderson School of Management
    Department
    Marketing
    Country
    Nederland
    Telephone
    +31 10 4082414

    Visiting scholar

    University
    Dartmouth College
    School
    Tuck School of Business
    Department
    Marketing
    Country
    Nederland
    Telephone
    +31 10 4082414

    Assistant Professor

    University
    Tilburg University
    School
    Tilburg School of Economics and Management
    Department
    Marketing
    Country
    Nederland
    Telephone
    +31 10 4082414

    Visiting scholar

    University
    University of Florida
    School
    College of Engineering
    Department
    Industrial Engineering
    Country
    Nederland
    Telephone
    +31 10 4082414
  • Abbi Insights BV

    Role
    Member of academic advisory board
    Obtained Wage
    no
    Start Date
    Jul/2018

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam