dr. S.J. Opree

dr. S.J. Opree

Assistant Professor Erasmus School of History, Culture and Communication Department of Media and Communication
Location
Erasmus University Rotterdam
Room
M8-32
Telephone
+31 10 4088838
Email
opree@eshcc.eur.nl

Latest academic publication

I. Vanwesenbeeck, S.J. Opree & T. Smits (2017). Can disclosures aid children’s recognition of TV and website advertising? In V. Zabkar & M. Eisend (Eds.), Advances in advertising research series (Vol. VIII): Challenges in an age of disengagement. Wiesbaden, Germany: Springer Gabler

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Sanne Opree has recently been appointed Assistant Professor of Quantitative Research Methods in the Department of Media and Communication at Erasmus University Rotterdam.

Sanne’s research line, “The good(s) life”, focuses on the effect of advertising and commercial media on youth’s materialism and well-being.

Sanne holds a MA degree in Culture Studies and MSc degree in Sociology from Tilburg University (2003-2009). In March 2014 she received her PhD degree in Communication Science from the Amsterdam School of Communication Research ASCoR. Her dissertation, “Consumed by consumer culture?”, can be downloaded here. Selected for their Young Talent Project, Sanne worked as an Assistant Professor of Youth & Media in the Department of Communication Science at the University of Amsterdam between September 2013 and March 2015.

Sanne has published refereed articles in journals such as Communication Research, Media Psychology, and Pediatrics. Her work has been recognized with best paper awards at the 2012 Child and Teen Consumption (CTC) and 2014 International Communication Association (ICA) conferences. Sanne’s teaching interests include quantitative and qualitative research methods, advertising and marketing, and consumer culture theory.

      • I. Vanwesenbeeck, S.J. Opree & T. Smits (2017). Can disclosures aid children’s recognition of TV and website advertising? In V. Zabkar & M. Eisend (Eds.), Advances in advertising research series (Vol. VIII): Challenges in an age of disengagement. Wiesbaden, Germany: Springer Gabler
      • S.J. Opree (2017). Media literacy. In P. Rössler, C..A. Hoffner & L. van Zoonen (Eds.), The international encyclopedia of media effects. Hoboken, NJ: John Wiley & Sons
      • S.J. Opree & E. Rozendaal (2015). The advertising literacy of primary school aged children. In I.B. Banks, P. de Pelsmacker & S. Okazaki (Eds.), Advances in Advertising Research. Extending the Boundaries of Advertising (Vol. V) (pp. 191-202). Springer Fachmedien Wiesbaden
      • R. van Steensel, C. van Kruistum, S.J. Opree, N. Lucassen & W. Ribbens (2016). Extending the home literacy environment: Validation of an HLE questionnaire including new media activities. Annual European Conference on Educational Research: Dublin, Ireland.
      • E.A. van Reijmersdal, S.C. Boerman, M.L. Fransen, F. van Lieshout, G. van Noort, S.J. Opree, S. Reusch & L. Vandeberg (2015). How disclosing sponsored content in blogs affects persuasion through resistance. 14th International Conference on Research in Advertising: London, UK (2015, juli 2 - 2015, juli 4).
      • S.J. Opree, T.J. van Woudenberg & M. Buijzen (2015). The wearable lab: Opportunities and challenges for mobile data collection among children and adolescents. 14th International Conference on Research in Advertising: London, UK (2015, juli 2 - 2015, juli 4).
      • S.J. Opree (2015). Parents, kin, and consumer pressure. 12th Conference of the European Sociological Association: Prague, Czech Republic (2015, augustus 25 - 2015, augustus 28).
      • S.J. Opree & S. Petrova (2017). Best paper award of the International Youth Marketing and Media Forum. Overig.
      • S.J. Opree (2017). Research Prize Erasmus University Rotterdam. Overig.
      • S.J. Opree, M. Buijzen & E.A. Van Reijmersdal (2017). Emerald literati award for highly commended article in European Journal of Marketing. Overig.
      • S.J. Opree, M. Buijzen & E.A. van Reijmersdal (2016). Top paper award of the Children, Adolescents and the Media Division of the International Communication Association. Annual meeting of the International Communication Association: Fukuoka, Japan. Overig.
      • S.J. Opree (2015). ASCoR Baschwitz Article of the Year Award for Young Researchers. Overig.
  • Assistant Professor

    University
    Erasmus University Rotterdam
    School
    Erasmus School of History, Culture and Communication
    Department
    Department of Media and Communication
    Country
    The Netherlands
    Telephone
    +31 10 4088838

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam