Biography
Please see www.sebastiangabel.com.
Rotterdam School of Management, Erasmus University
Associate professor | Department of Marketing Management
- gabel@rsm.nl
More information
Work
- Aurelie Lemmens, Jason Roos, Sebastian Gabel, Eva Ascarza, Hernán Bruno, Brett Gordon, Ayelet Israeli, Elea McDonnell Feit, Carl Mela & Oded Netzer (2025) - Personalization and Targeting: how to experiment, learn & optimize - International Journal of Research in Marketing - doi: 10.1016/j.ijresmar.2025.07.004 - [link]
- Sebastian Gabel, Dominik Molitor & Martin Spann (2024) - The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment - Marketing Science, 43 (4), 723-733 - doi: 10.1287/mksc.2023.0019 - [link]
- Sebastian Gabel, Duncan Simester & Artem Timoshenko (2024) - How Retailers Became Ad Platforms - Harvard Business Review (digital) - [link]
- Sebastian Gabel & Daniel Guhl (2022) - Comparing the Effectiveness of Rewards and Individually Targeted Coupons in Loyalty Programs - Journal of Retailing, 98 (3), 395-411 - doi: /10.1016/j.jretai.2021.08.001 - [link]
- Sebastian Gabel & Artem Timoshenko (2022) - Product Choice with Large Assortments: A Scalable Deep-Learning Model - Management Science, 68 (3), 1808-1827 - doi: 10.1287/mnsc.2021.3969 - [link]
- Rabea Schrage, Peter Kenning, Daniel Guhl & Sebastian Gabel (2021) - Price Personalisation Technology in Retail Stores: Examining the Role of Users' Trust - [link]
- Sebastian Gabel, Daniel Guhl & Daniel Klapper (2019) - P2V-MAP: Mapping Market Structures for Large Retail Assortments - Journal of Marketing Research, 56 (4), 557-580 - doi: 10.1177/0022243719833631
- Sebastian Gabel (25 september 2023) - Kickstarter funding for sustainable behaviour research
- Sebastian Gabel (19 september 2023) - RSM students willing to live more sustainable
- Ioannis Kampourakis, Lisa Bauer, Sebastian Gabel, Vincenzo Romano, Layal Chaker & Annemijn Jonkman (4 augustus 2023) - Twelve Veni grants awarded to RSM and EUR scientists
- Sebastian Gabel (2025) - ERIM Outstanding Performance by A Young Researcher
- Sebastian Gabel (2024) - Erasmus Trustfonds Grant (42,500 Euro)
- Sebastian Gabel (2024) - Convergence Resilient Delta Initiative Seed Grant (326,000 Euro)
- Sebastian Gabel (2023) - 2023 EMAC–Sheth Foundation Sustainability Research Competition
- Sebastian Gabel (2023) - NWO Veni (280,000 Euro)
- Sebastian Gabel (2023) - Convergence Resilient Delta Initiative Kickstarter Grant (30,000 Euro)
- S (Sebastian) Gabel (2020) - EHI Science Prize 2020 Best Dissertation (10,000 Euro)
IM Research clinic
- Level
- master
- Year Level
- master
- Year
- 2025
- Course Code
- BM-IM-RC
Master thesis
- Level
- master
- Year Level
- master
- Year
- 2025
- Course Code
- BM-IM-CEMSTHESIS
Advanced Marketing Strategy
- Year
- 2025
- Course Code
- MBA26-M5-AMSAI
Marketing Strategy in the Age of AI
- Level
- master
- Year Level
- master
- Year
- 2025
- Course Code
- BM-IM16CC
