prof.dr.

(Stefano) S Puntoni

Profile

Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).

Stefano joined RSM after completing a PhD in marketing at London Business School. His research has appeared in leading journals, including Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, Journal of Marketing, Nature Human Behavior, Organizational Behavior and Human Decision Processes, and Management Science, and has been featured in media outlet such as Harvard Business Review, The Times, and the Wall Street Journal.

Most of his ongoing research investigates how new technology is changing consumption and society, with a focus on automation, Artificial Intelligence, and the general topic of technological unemployment.

He is a former MSI Young Scholar and MSI Scholar, and the winner of several grants and awards, including a Marie Curie Fellowship from the European Commission. He is an Associate Editor at Journal of Consumer Research, Journal of Consumer Psychology, and Journal of Marketing, and the International Perspectives Director of the Association for Consumer Research. 

Stefano teaches in the areas of marketing strategy, brand management, and decision making. He has taught at Lancaster University, London Business School, Bocconi University, and the American University in Cairo. The Financial Times named him a “Professor to Watch”.

• Featured publications (30)

  • S. Puntoni, R. Walker Reczek, M. Giesler & S. Botti (2021). Consumers and Artificial Intelligence: An Experiential Perspective. Journal of Marketing, 85 (1), 131-151.
  • J. Gai & S. Puntoni (2021). Language and Consumer Dishonesty: A Self-Diagnosticity Theory. Journal of Consumer Research.
  • A. Granulo, C. Fuchs & S. Puntoni (2021). Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts. Journal of Consumer Psychology, 31 (1), 72-80. doi: 10.1002/jcpy.1181
  • S. van Osselaer, C. Fuchs, M. Schreier & S. Puntoni (2020). The Power of Personal. Journal of Retailing, 96 (1), 88-100. doi: 10.1016/j.jretai.2019.12.006
  • K. Wertenbroch, R. Schrift, J.W. Alba, A. Barasch, A.K. Bhattacharjee, M. Giesler, J. Knobe, D.R. Lehmann, S. Matz, G. Nave, J.R. Parker, S. Puntoni, Y. Zweber & Y. Zheng (2020). Autonomy in Consumer Choice. Marketing Letters. doi: 10.1007/s11002-020-09521-z
  • A. Granulo, C. Fuchs & S. Puntoni (2019). Psychological reactions to human versus robotic job replacement. Nature Human Behaviour. doi: 10.1038/s41562-019-0670-y
  • E. Leung, G. Paolacci & S. Puntoni (2018). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research, 55 (6), 818-831. doi: 10.1509/jmr.16.0443
  • B. de Langhe, S. Puntoni & R.P. Larrick (2017). Linear Thinking in a Nonlinear World. Harvard Business Review, 95 (3), 130-139.
  • B. Weijters, S. Puntoni & H. Baumgartner (2017). Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising, 46 (1), 115-128. doi: 10.1080/00913367.2016.1180656
  • D. Fernandes, S. Puntoni, S.M.J. van Osselaer & E. Cowley (2016). When and Why We Forget to Buy. Journal of Consumer Psychology, 26 (2), 363-380. doi: 10.1016/j.jcps.2015.06.012
  • B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: 10.1509/jmr.13.0229
  • O. Acar & S. Puntoni (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research, 56 (1), 4-8. doi: 10.2501/JAR-2016-007
  • B. de Langhe & S. Puntoni (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: 10.1287/mnsc.2014.2045
  • S. Puntoni, I.E. De Hooge & W.J.M.I. Verbeke (2015). Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: 10.1080/00913367.2014.935899
  • S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management
  • O. Urminsky, D. Bartels, P. Giuliano, G. Newman, S. Puntoni & L. Rips (2014). Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: 10.1007/s11002-014-9312-3
  • S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: 10.1016/j.obhdp.2014.03.007
  • B. de Langhe, S. van Osselaer, S. Puntoni & A. McGill (2014). Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: 10.1086/678035
  • A.S.I. Lenoir, S. Puntoni, A. Reed II & P.W.J. Verlegh (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: 10.1016/j.ijresmar.2013.07.001
  • L. Warlop & S. Puntoni (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: 10.1016/j.ijresmar.2012.11.001
  • A. Reed, M. Forehand, S. Puntoni & L. Warlop (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: 10.1016/j.ijresmar.2012.08.002
  • S. Puntoni (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
  • B. de Langhe, S. Puntoni, D. Fernandes & S.M.J. van Osselaer (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: 10.1509/jmkr.48.2.366
  • S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3), 413-424. doi: 10.1509/jmkr.48.3.413
  • S. Puntoni, J. Vanhamme & R. Visscher (2011). Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations. Journal of Advertising, 40 (1), 25-41. doi: 10.2753/JOA0091-3367400102
  • R.W. Hamilton, S. Puntoni & N.T. Tavassoli (2010). Categorization by Groups and Individuals. Organizational Behavior and Human Decision Processes, 112 (1), 70-81. doi: 10.1016/j.obhdp.2010.01.002
  • S. Puntoni, J.E. Schroeder & M. Ritson (2010). Meaning Matters: Polysemy in Advertising. Journal of Advertising, 39 (2), 51-64. doi: 10.2753/JOA0091-3367390204
  • S. Puntoni, B. de Langhe & S.M.J. van Osselaer (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35 (6), 1012-1025. doi: 10.1086/595022
  • S. Puntoni & N.T. Tavassoli (2007). Social Context and Advertising Memory. Journal of Marketing Research, 44 (2), 284-296. doi: 10.1509/jmkr.44.2.284
  • T. Ambler, F. Kokkinaki & S. Puntoni (2004). Assessing Marketing Performance: Reasons for Metrics Selection. Journal of Marketing Management, 20 (2), 94-110.

• All publications (73)

  • Key publication (30)

    • S. Puntoni, R. Walker Reczek, M. Giesler & S. Botti (2021). Consumers and Artificial Intelligence: An Experiential Perspective. Journal of Marketing, 85 (1), 131-151.
    • J. Gai & S. Puntoni (2021). Language and Consumer Dishonesty: A Self-Diagnosticity Theory. Journal of Consumer Research.
    • A. Granulo, C. Fuchs & S. Puntoni (2021). Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts. Journal of Consumer Psychology, 31 (1), 72-80. doi: 10.1002/jcpy.1181
    • S. van Osselaer, C. Fuchs, M. Schreier & S. Puntoni (2020). The Power of Personal. Journal of Retailing, 96 (1), 88-100. doi: 10.1016/j.jretai.2019.12.006
    • K. Wertenbroch, R. Schrift, J.W. Alba, A. Barasch, A.K. Bhattacharjee, M. Giesler, J. Knobe, D.R. Lehmann, S. Matz, G. Nave, J.R. Parker, S. Puntoni, Y. Zweber & Y. Zheng (2020). Autonomy in Consumer Choice. Marketing Letters. doi: 10.1007/s11002-020-09521-z
    • A. Granulo, C. Fuchs & S. Puntoni (2019). Psychological reactions to human versus robotic job replacement. Nature Human Behaviour. doi: 10.1038/s41562-019-0670-y
    • E. Leung, G. Paolacci & S. Puntoni (2018). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research, 55 (6), 818-831. doi: 10.1509/jmr.16.0443
    • B. de Langhe, S. Puntoni & R.P. Larrick (2017). Linear Thinking in a Nonlinear World. Harvard Business Review, 95 (3), 130-139.
    • B. Weijters, S. Puntoni & H. Baumgartner (2017). Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising, 46 (1), 115-128. doi: 10.1080/00913367.2016.1180656
    • D. Fernandes, S. Puntoni, S.M.J. van Osselaer & E. Cowley (2016). When and Why We Forget to Buy. Journal of Consumer Psychology, 26 (2), 363-380. doi: 10.1016/j.jcps.2015.06.012
    • B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: 10.1509/jmr.13.0229
    • O. Acar & S. Puntoni (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research, 56 (1), 4-8. doi: 10.2501/JAR-2016-007
    • B. de Langhe & S. Puntoni (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: 10.1287/mnsc.2014.2045
    • S. Puntoni, I.E. De Hooge & W.J.M.I. Verbeke (2015). Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: 10.1080/00913367.2014.935899
    • S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management
    • O. Urminsky, D. Bartels, P. Giuliano, G. Newman, S. Puntoni & L. Rips (2014). Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: 10.1007/s11002-014-9312-3
    • S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: 10.1016/j.obhdp.2014.03.007
    • B. de Langhe, S. van Osselaer, S. Puntoni & A. McGill (2014). Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: 10.1086/678035
    • A.S.I. Lenoir, S. Puntoni, A. Reed II & P.W.J. Verlegh (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: 10.1016/j.ijresmar.2013.07.001
    • L. Warlop & S. Puntoni (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: 10.1016/j.ijresmar.2012.11.001
    • A. Reed, M. Forehand, S. Puntoni & L. Warlop (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: 10.1016/j.ijresmar.2012.08.002
    • S. Puntoni (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
    • B. de Langhe, S. Puntoni, D. Fernandes & S.M.J. van Osselaer (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: 10.1509/jmkr.48.2.366
    • S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3), 413-424. doi: 10.1509/jmkr.48.3.413
    • S. Puntoni, J. Vanhamme & R. Visscher (2011). Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations. Journal of Advertising, 40 (1), 25-41. doi: 10.2753/JOA0091-3367400102
    • R.W. Hamilton, S. Puntoni & N.T. Tavassoli (2010). Categorization by Groups and Individuals. Organizational Behavior and Human Decision Processes, 112 (1), 70-81. doi: 10.1016/j.obhdp.2010.01.002
    • S. Puntoni, J.E. Schroeder & M. Ritson (2010). Meaning Matters: Polysemy in Advertising. Journal of Advertising, 39 (2), 51-64. doi: 10.2753/JOA0091-3367390204
    • S. Puntoni, B. de Langhe & S.M.J. van Osselaer (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35 (6), 1012-1025. doi: 10.1086/595022
    • S. Puntoni & N.T. Tavassoli (2007). Social Context and Advertising Memory. Journal of Marketing Research, 44 (2), 284-296. doi: 10.1509/jmkr.44.2.284
    • T. Ambler, F. Kokkinaki & S. Puntoni (2004). Assessing Marketing Performance: Reasons for Metrics Selection. Journal of Marketing Management, 20 (2), 94-110.

  • Article (36)

    • Scholarly Publication (30)

      • S. Puntoni, R. Walker Reczek, M. Giesler & S. Botti (2021). Consumers and Artificial Intelligence: An Experiential Perspective. Journal of Marketing, 85 (1), 131-151.
      • A. Granulo, C. Fuchs & S. Puntoni (2021). Preference for Human (vs. Robotic) Labor is Stronger in Symbolic Consumption Contexts. Journal of Consumer Psychology, 31 (1), 72-80. doi: 10.1002/jcpy.1181
      • J. Gai & S. Puntoni (2021). Language and Consumer Dishonesty: A Self-Diagnosticity Theory. Journal of Consumer Research.
      • S. van Osselaer, C. Fuchs, M. Schreier & S. Puntoni (2020). The Power of Personal. Journal of Retailing, 96 (1), 88-100. doi: 10.1016/j.jretai.2019.12.006
      • K. Wertenbroch, R. Schrift, J.W. Alba, A. Barasch, A.K. Bhattacharjee, M. Giesler, J. Knobe, D.R. Lehmann, S. Matz, G. Nave, J.R. Parker, S. Puntoni, Y. Zweber & Y. Zheng (2020). Autonomy in Consumer Choice. Marketing Letters. doi: 10.1007/s11002-020-09521-z
      • A. Granulo, C. Fuchs & S. Puntoni (2019). Psychological reactions to human versus robotic job replacement. Nature Human Behaviour. doi: 10.1038/s41562-019-0670-y
      • E. Leung, G. Paolacci & S. Puntoni (2018). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research, 55 (6), 818-831. doi: 10.1509/jmr.16.0443
      • B. de Langhe, S. Puntoni & R.P. Larrick (2017). Linear Thinking in a Nonlinear World. Harvard Business Review, 95 (3), 130-139.
      • B. Weijters, S. Puntoni & H. Baumgartner (2017). Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising, 46 (1), 115-128. doi: 10.1080/00913367.2016.1180656
      • B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: 10.1509/jmr.13.0229
      • O. Acar & S. Puntoni (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research, 56 (1), 4-8. doi: 10.2501/JAR-2016-007
      • D. Fernandes, S. Puntoni, S.M.J. van Osselaer & E. Cowley (2016). When and Why We Forget to Buy. Journal of Consumer Psychology, 26 (2), 363-380. doi: 10.1016/j.jcps.2015.06.012
      • S. Puntoni, I.E. De Hooge & W.J.M.I. Verbeke (2015). Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: 10.1080/00913367.2014.935899
      • B. de Langhe & S. Puntoni (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: 10.1287/mnsc.2014.2045
      • S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: 10.1016/j.obhdp.2014.03.007
      • B. de Langhe, S. van Osselaer, S. Puntoni & A. McGill (2014). Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: 10.1086/678035
      • O. Urminsky, D. Bartels, P. Giuliano, G. Newman, S. Puntoni & L. Rips (2014). Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: 10.1007/s11002-014-9312-3
      • A.S.I. Lenoir, S. Puntoni, A. Reed II & P.W.J. Verlegh (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: 10.1016/j.ijresmar.2013.07.001
      • B. de Langhe, S.M.J. van Osselaer, S. Puntoni & D. Fernandes (2012). Can you feel it? Emoties adverteren en meten in een vreemde taal. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012 (4), 59-74.
      • L. Warlop & S. Puntoni (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: 10.1016/j.ijresmar.2012.11.001
      • A. Reed, M. Forehand, S. Puntoni & L. Warlop (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: 10.1016/j.ijresmar.2012.08.002
      • S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3), 413-424. doi: 10.1509/jmkr.48.3.413
      • S. Puntoni, J. Vanhamme & R. Visscher (2011). Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations. Journal of Advertising, 40 (1), 25-41. doi: 10.2753/JOA0091-3367400102
      • B. de Langhe, S. Puntoni, D. Fernandes & S.M.J. van Osselaer (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: 10.1509/jmkr.48.2.366
      • S. Puntoni (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
      • R.W. Hamilton, S. Puntoni & N.T. Tavassoli (2010). Categorization by Groups and Individuals. Organizational Behavior and Human Decision Processes, 112 (1), 70-81. doi: 10.1016/j.obhdp.2010.01.002
      • S. Puntoni, J.E. Schroeder & M. Ritson (2010). Meaning Matters: Polysemy in Advertising. Journal of Advertising, 39 (2), 51-64. doi: 10.2753/JOA0091-3367390204
      • S. Puntoni, B. de Langhe & S.M.J. van Osselaer (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35 (6), 1012-1025. doi: 10.1086/595022
      • S. Puntoni & N.T. Tavassoli (2007). Social Context and Advertising Memory. Journal of Marketing Research, 44 (2), 284-296. doi: 10.1509/jmkr.44.2.284
      • T. Ambler, F. Kokkinaki & S. Puntoni (2004). Assessing Marketing Performance: Reasons for Metrics Selection. Journal of Marketing Management, 20 (2), 94-110.

    • Professional Publication (6)

      • B. De Langhe & S. Puntoni (2021). What Leaders Get Wrong About Data-Driven Decisions. MIT Sloan Management Review, 62 (3), 14-16.
      • S. Puntoni (2018). Amazing Machines and the Quest for Meaning in Consumption. GfK Marketing Intelligence Review, 10 (2), 18-23. doi: 10.2478/gfkmir-2018-0013
      • S. Puntoni (2016). Why twice as fast doesn't always mean twice the value. RSM Discovery - Management Knowledge, 26 (2), 19-20.
      • A.S.I. Lenoir & S. Puntoni (2014). Consumer responses to ethnic targeted marketing. RSM Insight, 17 (1), 16-17.
      • S. Puntoni, J. Vanhamme & R. Visscher (2012). Strategic ambiguity in minority targeting. RSM Insight, 10 (2), 15-17.
      • S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender identity and breast cancer campaigns. RSM Insight, 7 (3), 4-6.

  • Part of book - Chapter (2)

    • Scholarly Publication (1)

      • T. Ambler & S. Puntoni (2003). Measuring marketing performance. In Susan Hart, ed. (Ed.), Marketing Changes (pp. 289-352). London: International Thompson Business Press

    • Professional Publication (1)

      • A.S.I. Lenoir, S. Puntoni, A. Reed & P.W.J. Verlegh (2015). Het targeten van etnische minderheden: de ene generatie is de andere niet. In A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts & J.E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 65-78). Haarlem: Spaar en Hout

  • Article in volume (4)

    • S.T.L.R. Sweldens, S. Puntoni, J. Kruger & M. Vissers (2012). The Bias in the Bias: Socially Desirable Responding in Comparative Optimism. In Advances in Consumer Research
    • S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2009). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. In A.L. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 667)
    • S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2007). At Your Own Risk: The Influence of Self-Identity on Perceived Vulnerability to Identity-Specific Risks. In D. Lerman & D. Luna (Eds.), Proceedings of the Society for Consumer Psychology (pp. 230-231)
    • S. Puntoni & N.T. Tavassoli (2005). Motivational Influences of Social Context on Consumer Behavior. In Advances in Consumer Research (pp. 280-282)

  • Inaugural speech (1)

    • S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management

• Ancillary activities (1)

  EIASM

  Start date approval

  Dec/2018

  End date approval

  Nov/2021

  Place

  BELGIE

• Teaching (2)

  Current Topics in Marketing Research

  Title

  Current Topics in Marketing Research

  Year

  2020

  Year level

  PhD, master

  Marketing Strategy

  Title

  Marketing Strategy

  Year

  2020

  Year level

  master, IM/CEMS, Exchange, ERIM

• PhD list (21)

  • Begum Celiktutan

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

    • 2020 -

  • Ibraheem Saleh Omar Badahdah

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

    • 2020 -

  • Almira Abilova

    Doctoral Research in Marketing (Consumer Behavior)

    • 2019 -

  • Gizem Yalcin

    Men versus Algorithm: Unraveling the Dynamics Between Humans and Algorithms in Consumer Behavior

    • 2017 -

  • Manissa Gunadi

    PhD Project in Consumer Behavior

    • 2015 -
  • Jia Gai

    Contextualized Consumers: Theories and Evidence on Consumer Ethics, Product Recommendations, and Self-Control

    • 2015 - 2020
  • Eugina Leung

    How Technology Shapes Consumption: Implications for identity and judgement

    • 2014 - 2019
  • Christilene du Plessis

    Influencers: The Role of Social Influence in Marketing

    • 2014 - 2017
  • Anika Stuppy

    Essays on Product Quality

    • 2013 - 2018

  • Linda Couwenberg

    Context Dependent Valuation. A neuroscientific perspective on consumer decision-making

    • 2012 - 2020
  • Elisa Maira

    Consumers and Producers

    • 2012 - 2018
  • Laura Straeter

    Interpersonal Consumer Decision Making

    • 2012 - 2017
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness

    • 2012 - 2017
  • Anne-Sophie Lenoir

    Are You Talking to Me? Addressing Consumers in a Globalised World

    • 2011 - 2015
  • Ioannis Evangelidis

    Preference Construction under Prominence

    • 2010 - 2015
  • Irene Consiglio

    Others. Essays on interpersonal and consumer behaviour

    • 2009 - 2016
  • Baris Depecik

    Revitalizing Brand and Brand Portfolios: Essays on Brand and Brand Portfolio Management Strategies

    • 2008 - 2016

  • Daniel Fernandes

    The Functions and Dysfunctions of Memory Cues

    • 2008 - 2013

  • Daniel Fernandes

    The Functions and Dysfunctions of Memory Cues

    • 2008 - 2013
  • Mirre Stallen

    Social Context Effects on Decision-Making: A neurobiological approach

    • 2007 - 2013
  • Ezgi Akpinar

    Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission

    • 2007 - 2013

• Present position

  Full Professor

  University

  Erasmus University Rotterdam

  School

  RSM - Rotterdam School of Management

  Department

  Department of Marketing Management

  Telephone

  0104081184

• Other positions (1)

  Lancaster University

  Role

  Visiting Professor

  Obtained Wage

  yes

  Start date approval

  Oct/2014