prof.dr. (Stefano) S Puntoni


Click here for my CV.

I am a professor of marketing and a behavioral scientist at the Rotterdam School of Management, Erasmus University. I am also the head of the Department of Marketing Management at RSM and the director of the Psychology of AI Lab at the Erasmus Centre for Data Analytics.

Finishing high-school in Italy, I didn’t know what to do so I decided to buy myself some time by studying statistics—understanding data seemed a useful thing in life. Few years later, I enrolled in the PhD program at London Business School and discovered a passion for studying consumption and decision-making.

My main research interests are in the area of autonomous technology adoption, both in consumer markets and production. Most of my current projects explore the value of human labor in the age of AI. In addition, I have published papers in the areas of advertising language, consumer identity, and numerical cognition. My research has appeared in Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Management Science, Nature Human Behaviour, Journal of Consumer Psychology, Journal of the Association for Consumer Research, Organizational Behavior and Human Decision Processes, International Journal of Research in Marketing, and other journals. I have also published in managerial outlets like Harvard Business Review and MIT Sloan Management Review, and my research is often featured in the media. I am currently an Associate Editor at the Journal of Consumer Research and at the Journal of Marketing.

I teach in the areas of marketing strategy, innovation and technology adoption, brand management, and decision making. Sometimes, I also help companies with training and consulting. In addition to RSM, I have taught at Lancaster University, London Business School, Bocconi University, and the American University in Cairo.

Rotterdam School of Management, Erasmus University

Visiting fellow | Department of Marketing Management
Burg. Oudlaan 50, Rotterdam

More information


  • Stefano Puntoni (14 augustus 2019) - I'd Rather Be Replaced By A Robot Than A Human Being

  • Stefano Puntoni, Gijs van Oenen, Stefan Philipsen & Erlis Themeli (2018) - The impact of Artificial Intelligence on dispute resolution


Year Level
Bachelor 3, Bachelor 3, Bachelor 3

AI, Business and Consumers

Year Level
Bachelor 3, Bachelor 3, Bachelor 3

  • Baris Depecik

    Revitalizing Brand and Brand Portfolios: Essays on Brand and Brand Portfolio Management Strategies
  • Mirre Stallen

    Social Context Effects on Decision-Making: A neurobiological approach
  • Daniel Fernandes

    The Functions and Dysfunctions of Memory Cues
  • Daniel Fernandes

    The Functions and Dysfunctions of Memory Cues
  • Irene Consiglio

    Others. Essays on interpersonal and consumer behaviour
  • Ezgi Akpinar

    Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission
  • Ioannis Evangelidis

    Preference Construction under Prominence
  • Anne-Sophie Lenoir

    Are You Talking to Me? Addressing Consumers in a Globalised World
  • Laura Straeter

    Interpersonal Consumer Decision Making
  • Elisa Maira

    Consumers and Producers
  • Rumen Pozharliev

    Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  • Eugina Leung

    How Technology Shapes Consumption: Implications for identity and judgement
  • Christilene du Plessis

    Influencers: The Role of Social Influence in Marketing
  • Manissa Gunadi

    Essays on Consumers and Numbers
  • Jia Gai

    Contextualized Consumers: Theories and Evidence on Consumer Ethics, Product Recommendations, and Self-Control
  • Gizem Yalcin

    Consumers in the Age of AI: Understanding Reactions Towards Algorithms and Humans in Marketing Research
  • Anika Stuppy

    Essays on Product Quality
  • Almira Abilova

    Doctoral Research in Marketing (Consumer Behavior)
  • Linda Couwenberg

    Context Dependent Valuation. A neuroscientific perspective on consumer decision-making
  • Begum Celiktutan

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)
  • Marina Lenkovskaya

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Ting-Yi Lin

    Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience
  • Catalina Ratala

    Behavioural and Neural Evidence for Processes Underlying Biases in Decision-Making
  • Erik Waltré

    Leading for Performance in Adversity Managing Failure, Negative Emotions, and Self-Threats

News regarding prof.dr. (Stefano) S Puntoni

"Het moet niet ‘robot says no’ worden"

Drie wetenschappers delen hun visie en leggen uit waarom we wel moeten veranderen, maar robots niet hoeven te vrezen.

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