prof.dr. (Stefano) S. Puntoni

Professor of Marketing

Full Professor RSM - Rotterdam School of Management Department of Marketing Management

Location: Burg. Oudlaan 50, Rotterdam
Room: T 10-21
Telephone: +31 10 4081184
Email: spuntoni@rsm.nl

Profile

Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).

Stefano joined RSM after completing a PhD in marketing at London Business School. His research has appeared in many leading journals, including the Journal of Consumer Research, the Journal of Marketing Research, and Management Science, and has been featured in media outlet such as Harvard Business Review, The Times, and the Wall Street Journal.

Stefano Puntoni is a professor of marketing at Rotterdam School of Management, Erasmus University (RSM).

Most of his ongoing research investigates how new technology is changing consumption and society, with a focus on automation, Artificial Intelligence, and the general topic of technological unemployment. He is a former MSI Young Scholar, a current MSI Scholar, and the winner of several grants and awards, including a Marie Curie Fellowship from the European Commission. He is currently an Associate Editor at both the Journal of Consumer Research and the Journal of Consumer Psychology, the two leading academic journals on consumer decision making.

Stefano teaches in the areas of marketing strategy, brand management, and decision making. He has taught at Lancaster University, London Business School, Bocconi University, and the American University in Cairo. The Financial Times named him a “Professor to Watch”.

- E. Leung, G. Paolacci & S. Puntoni (2019). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research, Accepted. doi: 10.1509/jmr.16.0443
- E. Maira (2018, februari 23). Consumers and Producers. EUR (205 pag.) Prom./coprom.: prof.dr. S. Puntoni & dr. C. Fuchs.
- B. de Langhe, S. Puntoni & R.P. Larrick (2017). Linear Thinking in a Nonlinear World. Harvard Business Review, 95 (3), 130-139.
- C. du Plessis (2017, december 14). Influencers :The Role of Social Influence in Marketing. EUR Prom./coprom.: prof.dr. S. Puntoni & prof.dr. S.T.L.R. Sweldens.
- B. Weijters, S. Puntoni & H. Baumgartner (2017). Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising, 46 (1), 115-128. doi: 10.1080/00913367.2016.1180656
- O. Acar & S. Puntoni (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research, 56 (1), 4-8. doi: 10.2501/JAR-2016-007
- B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: 10.1509/jmr.13.0229
- D. Fernandes, S. Puntoni, S.M.J. van Osselaer & E. Cowley (2016). When and Why We Forget to Buy. Journal of Consumer Psychology, 26 (2), 363-380. doi: 10.1016/j.jcps.2015.06.012
- B. de Langhe & S. Puntoni (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: 10.1287/mnsc.2014.2045
- S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management
- S. Puntoni, I.E. De Hooge & W.J.M.I. Verbeke (2015). Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: 10.1080/00913367.2014.935899
- A.S.I. Lenoir (2015, december 4). Are Your Talking to Me? Adressing Consumers in a Globalised World. Erasmus University Rotterdam (143 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 363)) Prom./coprom.: prof.dr. S. Puntoni & prof.dr. S.M.J. van Osselaer.
- B. de Langhe, S. van Osselaer, S. Puntoni & A. McGill (2014). Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: 10.1086/678035
- S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: 10.1016/j.obhdp.2014.03.007
- O. Urminsky, D. Bartels, P. Giuliano, G. Newman, S. Puntoni & L. Rips (2014). Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: 10.1007/s11002-014-9312-3
- D. Fernandes (2013, oktober 25). The Functions and Dysfunctions of Reminders. Erasmus University Rotterdam (127 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 295)) Prom./coprom.: prof.dr. S.M.J. van Osselaer & prof.dr. S. Puntoni.
- A.S.I. Lenoir, S. Puntoni, A. Reed II & P.W.J. Verlegh (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: 10.1016/j.ijresmar.2013.07.001
- L. Warlop & S. Puntoni (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: 10.1016/j.ijresmar.2012.11.001
- A. Reed, M. Forehand, S. Puntoni & L. Warlop (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: 10.1016/j.ijresmar.2012.08.002
- S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3), 413-424. doi: 10.1509/jmkr.48.3.413
- S. Puntoni, J. Vanhamme & R. Visscher (2011). Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations. Journal of Advertising, 40 (1), 25-41. doi: 10.2753/JOA0091-3367400102
- S. Puntoni (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
- B. de Langhe, S. Puntoni, D. Fernandes & S.M.J. van Osselaer (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: 10.1509/jmkr.48.2.366
- R.W. Hamilton, S. Puntoni & N.T. Tavassoli (2010). Categorization by Groups and Individuals. Organizational Behavior and Human Decision Processes, 112 (1), 70-81. doi: 10.1016/j.obhdp.2010.01.002
- S. Puntoni, J.E. Schroeder & M. Ritson (2010). Meaning Matters: Polysemy in Advertising. Journal of Advertising, 39 (2), 51-64. doi: 10.2753/JOA0091-3367390204
- S. Puntoni, B. de Langhe & S.M.J. van Osselaer (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35 (6), 1012-1025. doi: 10.1086/595022
- S. Puntoni & N.T. Tavassoli (2007). Social Context and Advertising Memory. Journal of Marketing Research, 44 (2), 284-296. doi: 10.1509/jmkr.44.2.284
- T. Ambler, F. Kokkinaki & S. Puntoni (2004). Assessing Marketing Performance: Reasons for Metrics Selection. Journal of Marketing Management, 20 (2), 94-110.
- T. Ambler & S. Puntoni (2003). Measuring marketing performance. In Susan Hart, ed. (Ed.), Marketing Changes (pp. 289-352). London: International Thompson Business Press
- - E. Leung, G. Paolacci & S. Puntoni (2019). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research, Accepted. doi: 10.1509/jmr.16.0443
  - E. Maira (2018, februari 23). Consumers and Producers. EUR (205 pag.) Prom./coprom.: prof.dr. S. Puntoni & dr. C. Fuchs.
  - B. de Langhe, S. Puntoni & R.P. Larrick (2017). Linear Thinking in a Nonlinear World. Harvard Business Review, 95 (3), 130-139.
  - C. du Plessis (2017, december 14). Influencers :The Role of Social Influence in Marketing. EUR Prom./coprom.: prof.dr. S. Puntoni & prof.dr. S.T.L.R. Sweldens.
  - B. Weijters, S. Puntoni & H. Baumgartner (2017). Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising, 46 (1), 115-128. doi: 10.1080/00913367.2016.1180656
  - O. Acar & S. Puntoni (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research, 56 (1), 4-8. doi: 10.2501/JAR-2016-007
  - B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: 10.1509/jmr.13.0229
  - D. Fernandes, S. Puntoni, S.M.J. van Osselaer & E. Cowley (2016). When and Why We Forget to Buy. Journal of Consumer Psychology, 26 (2), 363-380. doi: 10.1016/j.jcps.2015.06.012
  - B. de Langhe & S. Puntoni (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: 10.1287/mnsc.2014.2045
  - S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management
  - S. Puntoni, I.E. De Hooge & W.J.M.I. Verbeke (2015). Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: 10.1080/00913367.2014.935899
  - A.S.I. Lenoir (2015, december 4). Are Your Talking to Me? Adressing Consumers in a Globalised World. Erasmus University Rotterdam (143 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 363)) Prom./coprom.: prof.dr. S. Puntoni & prof.dr. S.M.J. van Osselaer.
  - B. de Langhe, S. van Osselaer, S. Puntoni & A. McGill (2014). Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: 10.1086/678035
  - S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: 10.1016/j.obhdp.2014.03.007
  - O. Urminsky, D. Bartels, P. Giuliano, G. Newman, S. Puntoni & L. Rips (2014). Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: 10.1007/s11002-014-9312-3
  - D. Fernandes (2013, oktober 25). The Functions and Dysfunctions of Reminders. Erasmus University Rotterdam (127 pag.) (Rotterdam: Erasmus Research Institute of Management (PhD Serie 295)) Prom./coprom.: prof.dr. S.M.J. van Osselaer & prof.dr. S. Puntoni.
  - A.S.I. Lenoir, S. Puntoni, A. Reed II & P.W.J. Verlegh (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: 10.1016/j.ijresmar.2013.07.001
  - L. Warlop & S. Puntoni (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: 10.1016/j.ijresmar.2012.11.001
  - A. Reed, M. Forehand, S. Puntoni & L. Warlop (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: 10.1016/j.ijresmar.2012.08.002
  - S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. Journal of Marketing Research, 48 (3), 413-424. doi: 10.1509/jmkr.48.3.413
  - S. Puntoni, J. Vanhamme & R. Visscher (2011). Two Birds and One Stone: Purposeful Polysemy in Minority Targeting and Advertising Evaluations. Journal of Advertising, 40 (1), 25-41. doi: 10.2753/JOA0091-3367400102
  - S. Puntoni (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
  - B. de Langhe, S. Puntoni, D. Fernandes & S.M.J. van Osselaer (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: 10.1509/jmkr.48.2.366
  - R.W. Hamilton, S. Puntoni & N.T. Tavassoli (2010). Categorization by Groups and Individuals. Organizational Behavior and Human Decision Processes, 112 (1), 70-81. doi: 10.1016/j.obhdp.2010.01.002
  - S. Puntoni, J.E. Schroeder & M. Ritson (2010). Meaning Matters: Polysemy in Advertising. Journal of Advertising, 39 (2), 51-64. doi: 10.2753/JOA0091-3367390204
  - S. Puntoni, B. de Langhe & S.M.J. van Osselaer (2009). Bilingualism and the Emotional Intensity of Advertising Language. Journal of Consumer Research, 35 (6), 1012-1025. doi: 10.1086/595022
  - S. Puntoni & N.T. Tavassoli (2007). Social Context and Advertising Memory. Journal of Marketing Research, 44 (2), 284-296. doi: 10.1509/jmkr.44.2.284
  - T. Ambler, F. Kokkinaki & S. Puntoni (2004). Assessing Marketing Performance: Reasons for Metrics Selection. Journal of Marketing Management, 20 (2), 94-110.
  - T. Ambler & S. Puntoni (2003). Measuring marketing performance. In Susan Hart, ed. (Ed.), Marketing Changes (pp. 289-352). London: International Thompson Business Press
- - - E. Leung, G. Paolacci & S. Puntoni (2019). Man Versus Machine: Resisting Automation in Identity-Based Consumer Behavior. Journal of Marketing Research, Accepted. doi: 10.1509/jmr.16.0443
    - B. Weijters, S. Puntoni & H. Baumgartner (2017). Methodological issues in cross-linguistic and multilingual advertising research. Journal of Advertising, 46 (1), 115-128. doi: 10.1080/00913367.2016.1180656
    - B. de Langhe, S. Puntoni & R.P. Larrick (2017). Linear Thinking in a Nonlinear World. Harvard Business Review, 95 (3), 130-139.
    - B. de Langhe & S. Puntoni (2016). Productivity Metrics and Consumers' Misunderstanding of Time Savings. Journal of Marketing Research, 53 (3), 396-406. doi: 10.1509/jmr.13.0229
    - D. Fernandes, S. Puntoni, S.M.J. van Osselaer & E. Cowley (2016). When and Why We Forget to Buy. Journal of Consumer Psychology, 26 (2), 363-380. doi: 10.1016/j.jcps.2015.06.012
    - O. Acar & S. Puntoni (2016). Customer Empowerment in the Digital Age. Journal of Advertising Research, 56 (1), 4-8. doi: 10.2501/JAR-2016-007
    - S. Puntoni, I.E. De Hooge & W.J.M.I. Verbeke (2015). Advertising-induced embarrassment. Journal of Advertising, 44 (1), 71-79. doi: 10.1080/00913367.2014.935899
    - B. de Langhe & S. Puntoni (2015). Bang for the buck: Gain-loss ratio as a driver of judgment and choice. Management Science, 61 (5), 1137-1163. doi: 10.1287/mnsc.2014.2045
    - B. de Langhe, S. van Osselaer, S. Puntoni & A. McGill (2014). Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences. Journal of Consumer Research, 41 (4), 978-994. doi: 10.1086/678035
    - S.T.L.R. Sweldens, S. Puntoni, G. Paolacci & M. Vissers (2014). The Bias in the Bias: Comparative Optimism as a Function of Event Social Undesirability. Organizational Behavior and Human Decision Processes, 124 (2), 229-244. doi: 10.1016/j.obhdp.2014.03.007
    - O. Urminsky, D. Bartels, P. Giuliano, G. Newman, S. Puntoni & L. Rips (2014). Choice and Self: How Synchronic and Diachronic Identity Shape Choices and Decision Making. Marketing Letters, 25 (3), 281-291. doi: 10.1007/s11002-014-9312-3
    - A.S.I. Lenoir, S. Puntoni, A. Reed II & P.W.J. Verlegh (2013). The Impact of Cultural Symbols and Spokesperson Identity on Attitudes and Intentions. International Journal of Research in Marketing, 30 (4), 426-428. doi: 10.1016/j.ijresmar.2013.07.001
    - L. Warlop & S. Puntoni (2012). Introduction to the Special Issue on Consumer identities. International Journal of Research in Marketing, 29 (4), 307-309. doi: 10.1016/j.ijresmar.2012.11.001
    - B. de Langhe, S.M.J. van Osselaer, S. Puntoni & D. Fernandes (2012). Can you feel it? Emoties adverteren en meten in een vreemde taal. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012 (4), 59-74.
    - A. Reed, M. Forehand, S. Puntoni & L. Warlop (2012). Identity-based Consumer Behavior. International Journal of Research in Marketing, 29 (4), 310-321. doi: 10.1016/j.ijresmar.2012.08.002
    - B. de Langhe, S. Puntoni, D. Fernandes & S.M.J. van Osselaer (2011). The Anchor Contraction Effect in International Marketing Research. Journal of Marketing Research, 48 (2), 473-489. doi: 10.1509/jmkr.48.2.366
    - S. Puntoni (2011). The color pink is bad for fighting breast cancer. Harvard Business Review, 89 (7/8), 30-31.
  - - S. Puntoni (2018). Amazing Machines and the Quest for Meaning in Consumption. GfK Marketing Intelligence Review, 10 (2), 18-23. doi: 10.2478/gfkmir-2018-0013
    - S. Puntoni (2016). Why twice as fast doesn't always mean twice the value. RSM Discovery - Management Knowledge, 26 (2), 19-20.
    - A.S.I. Lenoir & S. Puntoni (2014). Consumer responses to ethnic targeted marketing. RSM Insight, 17 (1), 16-17.
    - S. Puntoni, J. Vanhamme & R. Visscher (2012). Strategic ambiguity in minority targeting. RSM Insight, 10 (2), 15-17.
    - S. Puntoni, S.T.L.R. Sweldens & N.T. Tavassoli (2011). Gender identity and breast cancer campaigns. RSM Insight, 7 (3), 4-6.
- - S.T.L.R. Sweldens, S. Puntoni, J. Kruger & M. Vissers (2012). The Bias in the Bias: Socially Desirable Responding in Comparative Optimism. In Advances in Consumer Research
  - S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2009). Gender Identity Salience and Perceived Vulnerability to Breast Cancer. In A.L. McGill & S. Shavitt (Eds.), Advances in Consumer Research (pp. 667)
  - S.T.L.R. Sweldens, S. Puntoni & N.T. Tavassoli (2007). At Your Own Risk: The Influence of Self-Identity on Perceived Vulnerability to Identity-Specific Risks. In D. Lerman & D. Luna (Eds.), Proceedings of the Society for Consumer Psychology (pp. 230-231)
- - S. Puntoni (2015). Embracing Diversity. (2015, maart 13). Rotterdam: Erasmus Research Institute of Management
- - A.S.I. Lenoir, S. Puntoni, A. Reed & P.W.J. Verlegh (2015). Het targeten van etnische minderheden: de ene generatie is de andere niet. In A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts & J.E. Wieringa (Eds.), Ontwikkelingen in het marktonderzoek, Jaarboek MarktOnderzoekAssociatie (pp. 65-78). Haarlem: Spaar en Hout
- - E. Themeli, S. Philipsen, G.H. van Oenen & S. Puntoni (2018). The impact of Artificial Intelligence on dispute resolution. Erasmus Inclusive Prosperity Small Grants Scheme: Rotterdam. Populariserende publicatie.
Digital Hospital
Start date approval
Jan/2018
End date approval
Dec/2020
Place
ROTTERDAM
Specialty
Marketing
EIASM
Start date approval
Dec/2018
End date approval
Nov/2021
Place
BELGIE
Specialty
Marketing
RSM BV
Start date approval
Jan/2017
End date approval
Dec/2019
Place
ROTTERDAM
Specialty
Marketing
Current Topics in Marketing Research
Title
Current Topics in Marketing Research
Year
2018
Year level
(master)
Marketing Strategy
Title
Marketing Strategy
Year
2018
Year level
(master)
MM Master Thesis
Title
MM Master Thesis
Year
2018
Year level
(master)
- Gizem Yalcin
  Man versus Machine: Unraveling the Dynamics Between Humans and Machines in Consumer Behavior
  2017 -
- Manissa Gunadi
  PhD Project in Consumer Behavior
  2015 -
- Jia Gai
  Two essays on the application of dual-process theory
  2015 -
- Eugina Leung
  Technological advancements and their effects on meaning in consumption
  2014 -
- Christilene du Plessis
  Influencers: The Role of Social Influence in Marketing
  2014 - 2017
- Anika Stuppy
  Essays on Product Quality
  2013 - 2018
- Elisa Maira
  Consumers and Producers
  2012 - 2018
- Laura Straeter
  Interpersonal Consumer Decision Making
  2012 - 2017
- Rumen Pozharliev
  Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
  2012 - 2017
- Anne-Sophie Lenoir
  Are You Talking to Me? Addressing Consumers in a Globalised World
  2011 - 2015
- Ioannis Evangelidis
  Preference Construction under Prominence
  2010 - 2015
- Irene Consiglio
  Others. Essays on interpersonal and consumer behaviour
  2009 - 2016
- Baris Depecik
  Revitalizing Brand and Brand Portfolios: Essays on Brand and Brand Portfolio Management Strategies
  2008 - 2016
- Daniel Fernandes
  The Functions and Dysfunctions of Memory Cues
  2008 - 2013
- Daniel Fernandes
  The Functions and Dysfunctions of Memory Cues
  2008 - 2013
- Mirre Stallen
  Social Context Effects on Decision-Making: A neurobiological approach
  2007 - 2013
- Ezgi Akpinar
  Consumer Information Sharing: Understanding Psychological Drivers of Social Transmission
  2007 - 2013
Full Professor
University
Erasmus University Rotterdam
School
RSM - Rotterdam School of Management
Department
Department of Marketing Management
Country
Nederland
Telephone
+31 10 4081184
Lancaster University
Role
Visiting Professor
Obtained Wage
yes
Start date approval
Oct/2014
End date approval
Oct/2015