prof.dr. (Ting) T Li

prof.dr. (Ting) T Li

Professor of Digital Business

Full professor Rotterdam School of Management, Erasmus University Department of Technology and Operations Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T09-16
Email
tli@rsm.nl
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Profile

Ting Li is the Professor of Digital Business at Rotterdam School of Management (RSM), Erasmus University. She is the founding member and the Academic Director of Digital Business Practice of the Erasmus Centre for Data Science and Business Analytics. Ting Li is an expert in Digital Strategy, Ecommerce, Social Media Analytics, Mobile Marketing, Business Analytics, Online Advertising, and Pricing and Revenue Management. She has been a Visiting Professor at the Wharton School of Business, Temple University, Arizona State University, City University of Hong Kong, and Tsinghua University. In 2017, she was named by Poets & Quants as one of the Top 40 Professors Under 40 Worldwide.

Ting Li's research interest focuses on the understanding of the strategic use of information and its economic impacts on consumer behavior and firm strategy. Theoretically, she proposes new theoretical perspectives to understand why and how firms develop digital capabilities to improve their business capability, and how new information (technologies) impact consumer behavior and decision making. Methodologically, she applies inter-disciplinary approaches combining large-scale randomized field experiments, lab experiment, survey, eye-tracking, agent-based simulation, and machine learning techniques such as text mining and sentiment analysis to investigate the impact of IT on individuals, organizations, markets, and networks. Her work has been published in leading scientific journals, including Management Science, Information Systems Research, Journal of Information Technology, Decision Support Systems, European Journal of Information Systems, International Journal of Electronic Commerce, and many others. Her research has been recognized with best paper awards and nominations (European Research Paper of the Year 2015), and best dissertation awards (Prof. Aart Bosman Dissertation Award, Accenture-PIM Marketing Science Dissertation Award). Her interdisciplinary research has been sponsored by multiple grants from the Dutch National Science Foundation (NWO) and multinational companies.

Ting Li develops close collaborations with industry partners. Her academic work introduces methods, models, and principles to guide organizations to manage informational challenges, build capabilities and compete in digital environments. She has consulted and worked in various capacities with Shell, Coolblue, Wehkamp, VIVAT, HelloPrint, KPMG, PwC, Accenture, Tweakers, Shop2Market, Dutch Railways, RET, amongst others. Ting’s teaching expertise is in the areas of digital strategy, digital transformation, digital commerce, social and mobile analytics, and social networks. She teaches in various RSM Bachelor, Master, and MBA/EMBA degree programs and is active in executive education programs. Prior to joining academic, Ting worked for General Electric and IBM in the area of e-business in supply chains, web services, and grid computing. She obtained her Ph.D. in Management Science at the Erasmus University and MSc in Computational Science at the University of Amsterdam. Her faculty page can be found at: http://www.rsm.nl/people/ting-li/. Follow her on Twitter at @tinglinl.

  • Atabak Mehrdar & Ting Li (2020) - An Optimal Pricing Strategy with Cannibalization
  • Thomas Frick, Ting Li & P Pavlou (2016) - Investigating The Impact Of Social Influence On The Personalization-Privacy Paradox: An Eye Tracking Study
  • Thomas Frick & Ting Li (2015) - Social Retargeting – A Randomized Field Experiment
  • Thomas Frick & Ting Li (2015) - Understanding Information Privacy Concerns in Social Advertising: An Eye Tracking Study

  • Ting Li, M (Milan) Lovric & Peter Vervest (2013) - Understanding Complexity in Public Transportation - Haveka

  • LG Kroon, Ting Li & Rob Zuidwijk (2010) - Liber Amicorum in Memory of Jo van Nunen - Dinalog

  • Ting Li, Eric Heck & Peter Vervest (2006) - Customer-Centric Business Networks: Case of the Evolutionary Network of Octopus - Springer
  • Ting Li, Eric Heck & Peter Vervest (2006) - Dynamic Pricing Strategies for Yield Improvement with Smart Card Adoption in Dutch Travel Industry - Springer

  • Ting Li, Peter Vervest & Eric Heck (2005) - Smart Card Technology in Transportation Industry -- A Yield Management Perspective

  • Zherui Yang & Ting Li (2020) - Life-Event Targeting and Customer Uncertainty – Evidence from Field and Online Experiments
  • Atabak Mehrdar & Ting Li (2020) - An Optimal Pricing Strategy with Cannibalization
  • Ting Li, Dimitrios Tsekouras & Z Cheng (2019) - Free Shipping Promotions: Leveraging Scarcity and Popularity Information
  • Zherui Yang, Zhi Cheng & Ting Li (2019) - Still targeting younger customers? - [link] - Association for Information Systems
  • Francesco Balocco & Ting Li (2019) - LemonAds - [link] - Association for Information Systems
  • M Andrews, Ting Li & Francesco Balocco (2018) - The Effect of Mobile Search Ads across Devices: A Geo Experiment.
  • Ting Li, Dimitrios Tsekouras & Z Cheng (2018) - Free Shipping Promotions: Leveraging Scarcity and Popularity Information
  • Z Cheng, Ting Li & P Pavlou (2016) - Acquisition Channels and Customer Churn: Evidence from the Auto Insurance Industry
  • Dimitrios Tsekouras, Thomas Frick & Ting Li (2016) - Don’t Take It Personally: The Effect of Explicit Targeting in Advertising Personalization - [link] - AIS
  • Thomas Frick & Ting Li (2016) - Personalization in Social Retargeting – A Field Experiment - AIS
  • Thomas Frick & Ting Li (2016) - Social Retargeting: A Field Experiment. - Centre for European Economics Research
  • Thomas Frick & Ting Li (2016) - Social Retargeting: A Field Experiment
  • Ting Li & Dimitrios Tsekouras (2015) - Free Shipping 3.0: Leveraging Scarcity and Popularity Information – A Randomized Field Experiment.
  • Dimitrios Tsekouras & Ting Li (2015) - Effort Reciprocity on Perceived Recommendation Agent Quality: An Experimental Study
  • Ting Li & Dimitrios Tsekouras (2015) - Effort Reciprocity on Perceived Recommendation Agent Quality: An Experimental Study
  • Thomas Frick, Dimitrios Tsekouras & Ting Li (2014) - The Times They Are A-Changin:Examining the Impact of Social Media on Music Album Performance
  • Ting Li, Guido Berens & M de Maertelaere (2012) - Social Influence: The Effect of Twitter Information on Corporate Image
  • Ting Li & Dimitrios Tsekouras (2012) - More Effort to Personalize? Examining Perceived Effort as a Signal for Quality
  • Ting Li & G Soonius (2012) - Is Your Social Media Strategy Effective? An Empirical Study of the Factors Influencing the Success of Facebook Campaigns
  • Paul Bouman, M (Milan) Lovric, Ting Li, E Hurk, LG Kroon & Peter Vervest (2012) - Recognizing Demand Patterns from Smart Card Data for Agent-Based Micro-simulation of Public Transport
  • Ting Li, M (Milan) Lovric & Peter Vervest (2011) - Agent-Based Modeling Approach to Revenue Management in Public Transportation - OASIS
  • R Kauffman, Ting Li & Eric Heck (2010) - A Theory of Informedness and Business Network Co-Production - IEEE Computer Society Press
  • R Kauffman, Ting Li, Eric Heck & Peter Vervest (2009) - Consumer Informedness and Resonance Marketing: An Empirical Test of The Hyperdifferentiation Hypothesis - IEEE Computer Society Press
  • R Kauffman, Ting Li, Eric Heck & Peter Vervest (2008) - Consumer Informedness and Information Technology: An Empirical Study of Heterogeneous Consumer Choice
  • Ting Li, Eric Heck & Peter Vervest (2008) - Use and Impact of Mobile Ticketing Technologies for Revenue Management
  • R Kauffman, Ting Li, Eric Heck & Peter Vervest (2008) - A Multi-Method Approach to Integrate and Joint Optimize Service Attribute Bundles and Capacity Management
  • Ting Li, Eric Heck & Peter Vervest (2007) - Study of Network Structural Properties of Complex Dutch Railway Transportation Network
  • Ting Li, Eric Heck & M (Moritz) Fleischmann (2007) - Understanding Dynamic Pricing in Public Transport: The Role of Smart Card Technology Adoption
  • Ting Li, Peter Vervest, Eric Heck & P Rooijmans (2006) - Improve Yield in Public Transport – A Focus on ICT Capability
  • Ting Li, F Hofker, Eric Heck & Peter Vervest (2006) - Do Customers Respond to Differentiated Pricing in Public Transport? -- An Analysis of Behavioral Response Using Stated Preference Experiment
  • Ting Li, Eric Heck, Peter Vervest, J Voskuilen, F Hofker & F Jansma (2006) - Passenger Travel Behavior Model in Railway Network Simulation - IEEE

  • Thomas Frick, Dimitrios Tsekouras & Ting Li (2014) - For Whom, How, and Where? Examining the Relationship between Social Media and Music Album Performance

  • IF (Ioannis) Kanellopoulos, D (Dominik) Gutt & T (Ting) Li (2021) - Do Non-Fungible Tokens (NFTs) Affect Prices of Physical Products? Evidence from Trading Card Collectibles (Under Review)

  • Ting Li (2010) - Electronic Commerce Research and Applications (Journal)
  • Ting Li (2009) - International Journal of Electronic Commerce (Journal)
  • Ting Li (2008) - Journal of Management Information Systems (Journal)

Information Strategy

Year
2021
Year Level
master, IM/CEMS, Exchange, ERIM
Course Code
BM01BIM

  • Thomas Frick

    The Implications of Advertising Personalization for Firms, Consumers, and Ad Platforms
  • Francesco Balocco

    Mobile Analytics
  • Ioannis-Filippos Kanellopoulos

    Doctoral Research in Business Analytics in Information Systems
  • Zherui Yang

    Customer-Oriented Multichannel Management during Digital Transformation: Evidence in Insurance Industry
  • Jonathan McCottry

    Project Jonathan McCottry
  • Atabak Mehrdar

    Doctoral Research in Business Analytics in Information Systems
  • Agapi-Thaleia Fytraki

    Behavioral Effects in Consumer Evaluations of Recommendation Systems
  • Agnieszka Kloc

    Ph.D. Research in Business Analytics in Information Systems
  • Charles Wan

    Ph.D. Research in Business Analytics in Information Systems
  • Atabak Mehrdar

    Doctoral Research in Business Analytics in Information Systems
  • Tamara Thuis

    Ph.D. Research in Business Analytics in Information Systems
  • Zeynep Aydin

    Mobile Consumers and Applications: Essays on Mobile Marketing
  • Huong May Truong

    The Effect of Posted Prices on Sequential Auctions in B2B Multi-channel Markets
  • Clarisse Lucienne Sophie Dupont

    Ph.D. Research in Business Analytics in Information Systems

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