dr. (Yvonne) Y.M. van Everdingen

dr. (Yvonne) Y.M. van Everdingen

Associate Professor of Marketing Management

Associate Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Erasmus University Rotterdam
Room
T 10-03
Telephone
+31 10 4082054
Email
yeverdingen@rsm.nl
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Profile

Yvonne van Everdingen is Associate Professor of Marketing at Rotterdam School of Management, Erasmus University. She is also chair of the BSc Programme Committee at the Rotterdam School of Management. Further, she is chair of the NIMA-C Exam Committee as well as chair of the jury for the yearly MOA Science Award.

Her research interests include the international adoption and diffusion of new products, new product management, global brand management, and retailing. Her research has been published in the field’s leading scientific journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Journal of Product Innovation Management, Marketing Letters, Global Strategy Journal…

Yvonne van Everdingen is Associate Professor of Marketing at Rotterdam School of Management, Erasmus University. She is also chair of the BSc Programme Committee at the Rotterdam School of Management. Further, she is chair of the NIMA-C Exam Committee as well as chair of the jury for the yearly MOA Science Award.

Her research interests include the international adoption and diffusion of new products, new product management, global brand management, and retailing. Her research has been published in the field’s leading scientific journals such as Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Journal of Product Innovation Management, Marketing Letters, Global Strategy Journal, Journal of Business Research, and Journal of Economic Psychology.

        • L.M. Sloot, Y.M. van Everdingen, E. van Nierop & P.C. Verhoef (2012). Hoe retailers beslissingen nemen ten aanzien van de adoptie van nieuwe producten. Ontwikkelingen in het Marktonderzoek / Jaarboek MOA, 2012, 139-162.
        • A.L. Bovenberg, R.F.M. Lubbers, F.A.G. den Butter & Y.M. van Everdingen (1996). De economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 4051 (81), 268-272.
        • R.F.M. Lubbers, A.L. Bovenberg, F.A.G. den Butter & Y.M. van Everdingen (1996). Naschrift. Economisch-Statistische Berichten, 81 (4059), 476-476.
        • R.F.M. Lubbers, A.L. Bovenberg, F.A.G. den Butter & Y.M. van Everdingen (1996). De economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 81 (4051), 268-272.
        • Y.M. van Everdingen (1996). Exporteren naar Japan. Fact, 12 (29-5-1996), 7.
        • Y.M. van Everdingen (1996). Naschrift: Met betrekking tot de economische wetenschap in Nederland verkend. Economisch-Statistische Berichten, 81 (4059), 476-476.
        • R.F.M. Lubbers, A.L. Bovenberg, F.A.G. den Butter & Y.M. van Everdingen (1996). Naschrift. Economisch-Statistische Berichten, 81 (4059), 476-476.
        • Y.M. van Everdingen (1995). The European currency unit: munt van de toekomst? Economenblad, 17 (6), 9.
        • Y.M. van Everdingen (1992). De ECU en het bedrijfsleven: de toepassing van een financiele innovatie. Ekonomies Bulletin, 23 (7).
      • Y.M. van Everdingen, R. Frambach & B. Hillebrand (1998). De Marketing van Nieuwe Producten: Het adoptiemodel in de praktijk. Utrecht: Lemma
        • E. Waarts & Y.M. van Everdingen (2000). Examining shifts in adoption related variables over the diffusion curve. In B. Wierenga, A. Smidts & G Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference (pp. ---). Rotterdam: EMAC
        • E. Waarts & Y.M. van Everdingen (2000). Investigating changes in Adoption Stimulating Variables Along the Diffusion Curve. In - - (Ed.), Paper presented at the Marketing Science Conference (pp. ---). Los Angeles (USA): Marketing Science
        • E. Waarts & Y.M. van Everdingen (2000). Adoption of ERP in the European Midsize Market. In - - (Ed.), Proceedings of the Marketing Science Conference (pp. ---). Los Angeles: Marketing Science
        • Y.M. van Everdingen, P.M.H.M. Matthyssens & P. Pauwels (1999). Country Exit Decisions and Decision Making: an Exploratory Study Among Dutch Companies. In K. Backhaus (Ed.), Contemporary Developments in Marketing (pp. 215-226). Parijs, France: Eska
        • W.F. van Raaij & Y.M. van Everdingen (1999). National Identity and Economic Exepctations determining Attitude towards the euro. In - - (Ed.), Papers presented at: CIRET Conference, Wellington, New Zealand (pp. 34-42). Zürich, Zwitzerland: ETH
        • Y.M. van Everdingen & A.Th.H. Pruyn (1999). Changing to the Euro: a cross-cultural comparison of the consequences for buyers and sellers. In - - (Ed.), Management in the Economic and Monetary Union (EMU) (pp. 1-23). Barcelona, Spain: ESADE - Escuela Superior de Administratióny de Empresas
        • Y.M. van Everdingen & W.F. van Raaij (1998). Dutch people's attitudes toward the Euro: a trade-off between costs and benefits. In A. Müller-Peters, R. Pepermans & G. Kiell (Eds.), European Monetary Union: A Cross-National Study of Attitudes Toward the Euro (pp. 239-263). Brussel: Keulen
        • Y.M. van Everdingen & W.F. van Raaij (1998). The Euro: how consumers perceive and evaluate the single european currency. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization. Proceedings of the(Track 3) 27th EMAC Conference (pp. 457-465). Stockholm: EMAC Stockholm School of Economics
        • Y.M. van Everdingen & B. Wierenga (1997). Intra-firm adoption and diffusion of innovations: an empirical study among European companies. In D. Arnott & et al (Eds.), Marketing: Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4 (Volume 4) (pp. 2121-2129). Warwick: Warwick Business School
        • I.A.W. van Rijn, Y.M. van Everdingen, P.A. Risseeuw & E. Masurel (1996). Customer focus in a service context: the case of real estate agents. In U. Schöneberg (Ed.), Research Methodologies for 'the New Marketing', ESOMAR/EMAC Symposium (pp. 265-278). Amsterdam: ESOMAR
        • Y.M. van Everdingen, G.J. Bamossy & S. Durvasula (1996). European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference. In J. Beracs, A. Bauer & J. Simon (Eds.), Proceedings of the 25th EMAC Conference 14-17 March 1996; Volume II; Marketing for an Expanding Europe (pp. 1199-1210). Hungary: Lang Publishing & Holding Co. Inc
        • Y.M. van Everdingen (1995). De European Currency Unit: de adoptie en diffusie van een financiële innovatie. In A.E. et al Bronner (Ed.), Jaarboek van de Nederlandse Vereninging van Marktonderzoekers: recente ontwikkelingen in het marktonderzoek (pp. 141-156). Haarlem: De Vrieseborch
        • Y.M. van Everdingen (1993). Adoption and Diffusion of the Commercial use of the ECU in Business Markets. In Proceedings of the 22nd Conference of the European Marketing Academy. Barcelona: EMAC
        • L.P.O. Kloosterman, J. Bunt, F. van Eenennaam & Y.M. van Everdingen (1999). Internationale Marketing. In E. Waarts, - Lamperjee, - Peelen & - Koster (Eds.), NIMA Marketing Lexicon (derde druk) (pp. ---). Groningen: Wolters-Noordhoff
        • Y.M. van Everdingen, J. van Hillegersberg & E. Waarts (2000). ERP Adoption by Eureopean mid-size companies. In M. Fahy (Ed.), Leveraging the Benefits (pp. ---). -: CIMA Publishing, Chartered Institute of Management Accountan
        • Y.M. van Everdingen & A.Th.H. Pruyn (2000). The Mixed Blessings of the Euro. In C. Phillips, A.Th.H. Pruyn & M-P. Kestemont (Eds.), Understanding Marketing: A European Casebook (pp. ---). Chichester. etc.: Wiley & Sons
        • W.F. van Raaij & Y.M. van Everdingen (1999). A single currency for Europe " the Euro". In G. Antonides & W.F. van Raaij (Eds.), Cases in Consumer Behaviour (pp. 105-111). Chichester, UK: Wiley & Sons
      • Y.M. van Everdingen & E. Waarts (1999). Bookreview of "Product Management" [Bespreking van het boek Product Management]. .
        • Y.M. van Everdingen, D. Fok & S. Stremersch (2009). Modeling Global Spillover of New Product Takeoff. (Intern rapport, EI reprint reeks, no EI-1528). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
        • Y.M. van Everdingen, W.B. Aghina & D. Fok (2005). Forecasting cross-population innovation diffusion: a Bayesian approach. (Intern rapport, Econometric Institute Reprint serie, no EI-1374). 3000 DR Rotterdam: Econometrics
        • Y.M. van Everdingen & W.B. Aghina (2003). Forecasting the international diffusion of innovations: an adaptive estimation approach. (Intern rapport, ERIM Report Series Research in Management, no 2003-073). :
        • Y.M. van Everdingen & E. Waarts (2003). A multi-country study of the adoption of ERP systems: The effect of national culture. (Intern rapport, ERIM Report Series Research in Management, no 2003-019). :
        • Y.M. van Everdingen & B. Wierenga (2001). Intra-Firm Adoption Decisions: Departmental Adoption of the Common European Currency. (Intern rapport, ERIM Report Series Research in Management (issn 1566-5283)). : Erasmus Research Institute of Management
        • Y.M. van Everdingen & B. Wierenga (1999). Intra-firm adoption and diffusion of innovations, with an application to the common European currency. (Intern rapport, ERASM Management Report Series, no 24A-1999). :
        • E. Waarts & Y.M. van Everdingen (1999). Factors Stimulating the Adoption of New Information Systems: Investigating the Shifts along the Adoption Life Cycle. (Intern rapport, Management Report Series, no 62-1999). :
        • Y.M. van Everdingen & W.F. van Raaij (1998). Dutch people's attitudes toward the Euro: a trade-off between costs and benefits. (Intern rapport, Management Report Series, no 14-1998). : ERIM
        • Y.M. van Everdingen, P.M.H.M. Matthyssens & P. Pauwels (1997). Country exit strategies and decision making : an exploratory study among Dutch companies. (Intern rapport, Management Report Series, no 21(13)). : ERIM
        • I.A.W. van Rijn & Y.M. van Everdingen (1996). Klantgericht ondernemen door NVM-Makelaarskantoren: de meting: rapportage klantgericht ondernemen II. (Extern rapport). Amsterdam: Vrije Universiteit Amsterdam, ESI
        • P.A. Risseeuw & Y.M. van Everdingen (1996). Sonar, 10 jaar stimulans voor de regionale economie. (Extern rapport). Amsterdam: Vrije Universiteit Amsterdam
        • R.F.M. Lubbers, A.L. Bovenberg, F.A.G. den Butter, F.A. Maljers, A.R. Thurik, A.H.E.M. Wellink & Y.M. van Everdingen (1996). Kijk op Economische Kennis: rapport van de Verkenningscommissie Economische Wetenschappen. Amsterdam: Overlegcommissie Verkenningen
      • E. Waarts & Y.M. van Everdingen (2004). Entry Sequence patterns of fashion retailers expanding in multi-cultural Europe. In Proceedings of the 33rd EMAC Conference, Murcia, Spain
      • Y.M. van Everdingen & E. Waarts (2003). Influence of culture on the adoption of innovations by European companies: an empirical investigation. In M. Sarren (Ed.), Proceedings of the 32nd EMAC Conference. Glasgow: EMAC
      • L.P.O. Kloosterman, J. Bunt, F. van Eenennaam & Y.M. van Everdingen (2004). Internationale Marketing.
      • A.Th.H. Pruyn & Y.M. van Everdingen (1997, september 22). De consument en de Euro: Over vertrouwen, wantrouwen en het belang van een euro-referentiekader. Alphen a/d Rijn, Euro-seminar "Wilt u in guldens betalen, mevrouw/meneer?" - Rabobank.
      • Y.M. van Everdingen (1995, maart 17). Adoption and Diffusion of the European Currency Unit: An empirical study among European companies. Vrije Universiteit Amsterdam (300 pag.) (Amsterdam: Thesis Publishers) Prom./coprom.: G.J. Bamossy.
  • Current Topics in Marketing Research

    Title
    Current Topics in Marketing Research
    Year
    2018
    Period
    ERIMB1
    Year level
    master (ERIM - Research Master in Business and Management)

    Inleiding in de bedrijfskunde

    Title
    Inleiding in de bedrijfskunde
    Year
    2018
    Period
    TRIM1
    Year level
    bachelor 1 (Bedrijfskunde (Business Administration))

    IM Research clinic

    Title
    IM Research clinic
    Year
    2018
    Period
    YEAR
    Year level
    master (International Management / CEMS)

    Marketing of New Products

    Title
    Marketing of New Products
    Year
    2018
    Period
    MEL3
    Year level
    master (Marketing Management)
    • Essays on Innovation Generation in Incumbent Firms

      Elio Keko

      Essays on Innovation Generation in Incumbent Firms

    • Adnan Tula

      The international launch and diffusion of new products

    • Revitalizing Brand and Brand Portfolios: Essays on Brand and Brand Portfolio Management Strategies

      Baris Depecik

      Revitalizing Brand and Brand Portfolios: Essays on Brand and Brand Portfolio Management Strategies

  • European Journal of Marketing

    Role
    Ad Hoc Reviewer

    International Journal of Research in Marketing

    Role
    Ad Hoc Reviewer

    Journal of International Consumer Marketing

    Role
    Ad Hoc Reviewer

    Journal of Marketing

    Role
    Ad Hoc Reviewer

    Management Science

    Role
    Ad Hoc Reviewer
  • Associate Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Country
    Nederland
    Telephone
    +31 10 4082054
  • MOA

    Role
    Chair of the Jury for the Marketing Science Award
    Obtained Wage
    yes

    NIMA

    Role
    Chair of the NIMA-C Exam Committee
    Obtained Wage
    no
    Start Date
    Jan/2013

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam