Yvonne van Everdingen is Professor of Marketing and Innovation at Rotterdam School of Management, Erasmus University.
Professor Van Everdingen is member of the EUR Diversity Advisory Board at the Erasmus University Rotterdam, and she is also member of the Special Interest Group Virtual Reality (SIG VR) at the Erasmus Behavioral Lab.
Further, over the past decades she has developed a strong link with marketing practitioner organizations in The Netherlands, i.e., the NIMA and the MOA. Currently, she is chair of the jury for the yearly MOAward Insights Scientist of the Year as well as the organizer and chair of the yearly MOA Symposium Topic of the Year.
Her research interests include…