prof.dr. (Yvonne) YM van Everdingen

prof.dr. (Yvonne) YM van Everdingen

Professor of Marketing and Innovation

Full Professor RSM - Rotterdam School of Management Department of Marketing Management
Location
Burg. Oudlaan 50, Rotterdam
Room
T10-03
Telephone
0104082054
Email
yeverdingen@rsm.nl
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Profile

Yvonne van Everdingen is Professor of Marketing and Innovation at Rotterdam School of Management, Erasmus University.

Professor Van Everdingen is member of the EUR Diversity Advisory Board at the Erasmus University Rotterdam, and she is also member of the Special Interest Group Virtual Reality (SIG VR) at the Erasmus Behavioral Lab.

Further, over the past decades she has developed a strong link with marketing practitioner organizations in The Netherlands, i.e., the NIMA and the MOA. Currently, she is chair of the jury for the yearly MOAward Insights Scientist of the Year as well as the organizer and chair of the yearly MOA Symposium Topic of the Year.

Her research interests include…

Yvonne van Everdingen is Professor of Marketing and Innovation at Rotterdam School of Management, Erasmus University.

Professor Van Everdingen is member of the EUR Diversity Advisory Board at the Erasmus University Rotterdam, and she is also member of the Special Interest Group Virtual Reality (SIG VR) at the Erasmus Behavioral Lab.

Further, over the past decades she has developed a strong link with marketing practitioner organizations in The Netherlands, i.e., the NIMA and the MOA. Currently, she is chair of the jury for the yearly MOAward Insights Scientist of the Year as well as the organizer and chair of the yearly MOA Symposium Topic of the Year.

Her research interests include the international adoption and diffusion of new products, the use of new technologies, such as virtual reality and augmented reality, for the development and marketing of new products, and the marketing of refurbished products.

Her research has been published in the field’s leading scientific journals such as Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, Journal of Product Innovation Management, Marketing Letters, Global Strategy Journal, Journal of Business Research, and Journal of Economic Psychology.

      • Y.M. van Everdingen, R. Frambach & B. Hillebrand (1998). De Marketing van Nieuwe Producten: Het adoptiemodel in de praktijk. Utrecht: Lemma
        • E. Waarts & Y.M. van Everdingen (2000). Examining shifts in adoption related variables over the diffusion curve. In B. Wierenga, A. Smidts & G Antonides (Eds.), Marketing in the New Millennium, Proceedings of the 29th EMAC Conference (pp. ---). Rotterdam: EMAC
        • E. Waarts & Y.M. van Everdingen (2000). Adoption of ERP in the European Midsize Market. In - - (Ed.), Proceedings of the Marketing Science Conference (pp. ---). Los Angeles: Marketing Science
        • E. Waarts & Y.M. van Everdingen (2000). Investigating changes in Adoption Stimulating Variables Along the Diffusion Curve. In - - (Ed.), Paper presented at the Marketing Science Conference (pp. ---). Los Angeles (USA): Marketing Science
        • Y.M. van Everdingen, P.M.H.M. Matthyssens & P. Pauwels (1999). Country Exit Decisions and Decision Making: an Exploratory Study Among Dutch Companies. In K. Backhaus (Ed.), Contemporary Developments in Marketing (pp. 215-226). Parijs, France: Eska
        • W.F. van Raaij & Y.M. van Everdingen (1999). National Identity and Economic Exepctations determining Attitude towards the euro. In - - (Ed.), Papers presented at: CIRET Conference, Wellington, New Zealand (pp. 34-42). Zürich, Zwitzerland: ETH
        • Y.M. van Everdingen & A.Th.H. Pruyn (1999). Changing to the Euro: a cross-cultural comparison of the consequences for buyers and sellers. In - - (Ed.), Management in the Economic and Monetary Union (EMU) (pp. 1-23). Barcelona, Spain: ESADE - Escuela Superior de Administratióny de Empresas
        • Y.M. van Everdingen & W.F. van Raaij (1998). Dutch people's attitudes toward the Euro: a trade-off between costs and benefits. In A. Müller-Peters, R. Pepermans & G. Kiell (Eds.), European Monetary Union: A Cross-National Study of Attitudes Toward the Euro (pp. 239-263). Brussel: Keulen
        • Y.M. van Everdingen & W.F. van Raaij (1998). The Euro: how consumers perceive and evaluate the single european currency. In P. Andersson et al (Ed.), Marketing Management: Strategy and Organization. Proceedings of the(Track 3) 27th EMAC Conference (pp. 457-465). Stockholm: EMAC Stockholm School of Economics
        • Y.M. van Everdingen & B. Wierenga (1997). Intra-firm adoption and diffusion of innovations: an empirical study among European companies. In D. Arnott & et al (Eds.), Marketing: Progress Prospects Perspectives. Proceedings 26th EMAC Conference. Volume 4 (Volume 4) (pp. 2121-2129). Warwick: Warwick Business School
        • Y.M. van Everdingen, G.J. Bamossy & S. Durvasula (1996). European Marketing Managers and the European Currency Unit: A Study of Optimism, Pessimism and Indifference. In J. Beracs, A. Bauer & J. Simon (Eds.), Proceedings of the 25th EMAC Conference 14-17 March 1996; Volume II; Marketing for an Expanding Europe (pp. 1199-1210). Hungary: Lang Publishing & Holding Co. Inc
        • I.A.W. van Rijn, Y.M. van Everdingen, P.A. Risseeuw & E. Masurel (1996). Customer focus in a service context: the case of real estate agents. In U. Schöneberg (Ed.), Research Methodologies for 'the New Marketing', ESOMAR/EMAC Symposium (pp. 265-278). Amsterdam: ESOMAR
        • Y.M. van Everdingen (1995). De European Currency Unit: de adoptie en diffusie van een financiële innovatie. In A.E. et al Bronner (Ed.), Jaarboek van de Nederlandse Vereninging van Marktonderzoekers: recente ontwikkelingen in het marktonderzoek (pp. 141-156). Haarlem: De Vrieseborch
        • Y.M. van Everdingen (1993). Adoption and Diffusion of the Commercial use of the ECU in Business Markets. In Proceedings of the 22nd Conference of the European Marketing Academy. Barcelona: EMAC
        • L.P.O. Kloosterman, J. Bunt, F. van Eenennaam & Y.M. van Everdingen (1999). Internationale Marketing. In E. Waarts, - Lamperjee, - Peelen & - Koster (Eds.), NIMA Marketing Lexicon (derde druk) (pp. ---). Groningen: Wolters-Noordhoff
        • Y.M. van Everdingen, J. van Hillegersberg & E. Waarts (2000). ERP Adoption by Eureopean mid-size companies. In M. Fahy (Ed.), Leveraging the Benefits (pp. ---). -: CIMA Publishing, Chartered Institute of Management Accountan
        • Y.M. van Everdingen & A.Th.H. Pruyn (2000). The Mixed Blessings of the Euro. In C. Phillips, A.Th.H. Pruyn & M-P. Kestemont (Eds.), Understanding Marketing: A European Casebook (pp. ---). Chichester. etc.: Wiley & Sons
        • W.F. van Raaij & Y.M. van Everdingen (1999). A single currency for Europe " the Euro". In G. Antonides & W.F. van Raaij (Eds.), Cases in Consumer Behaviour (pp. 105-111). Chichester, UK: Wiley & Sons
      • Y.M. van Everdingen & E. Waarts (1999). Bookreview of "Product Management" [Bespreking van het boek Product Management]. .
        • Y.M. van Everdingen, D. Fok & S. Stremersch (2009). Modeling Global Spillover of New Product Takeoff. (Intern rapport, EI reprint reeks, no EI-1528). 3000 DR Rotterdam: DEPARTMENT OF ECONOMETRICS
        • Y.M. van Everdingen, W.B. Aghina & D. Fok (2005). Forecasting cross-population innovation diffusion: a Bayesian approach. (Intern rapport, Econometric Institute Reprint serie, no EI-1374). 3000 DR Rotterdam: Econometrics
        • Y.M. van Everdingen & E. Waarts (2003). A multi-country study of the adoption of ERP systems: The effect of national culture. (Intern rapport, ERIM Report Series Research in Management, no 2003-019). :
        • Y.M. van Everdingen & W.B. Aghina (2003). Forecasting the international diffusion of innovations: an adaptive estimation approach. (Intern rapport, ERIM Report Series Research in Management, no 2003-073). :
        • Y.M. van Everdingen & B. Wierenga (2001). Intra-Firm Adoption Decisions: Departmental Adoption of the Common European Currency. (Intern rapport, ERIM Report Series Research in Management (issn 1566-5283)). : Erasmus Research Institute of Management
        • Y.M. van Everdingen & B. Wierenga (1999). Intra-firm adoption and diffusion of innovations, with an application to the common European currency. (Intern rapport, ERASM Management Report Series, no 24A-1999). :
        • E. Waarts & Y.M. van Everdingen (1999). Factors Stimulating the Adoption of New Information Systems: Investigating the Shifts along the Adoption Life Cycle. (Intern rapport, Management Report Series, no 62-1999). :
        • Y.M. van Everdingen & W.F. van Raaij (1998). Dutch people's attitudes toward the Euro: a trade-off between costs and benefits. (Intern rapport, Management Report Series, no 14-1998). : ERIM
        • Y.M. van Everdingen, P.M.H.M. Matthyssens & P. Pauwels (1997). Country exit strategies and decision making : an exploratory study among Dutch companies. (Intern rapport, Management Report Series, no 21(13)). : ERIM
        • I.A.W. van Rijn & Y.M. van Everdingen (1996). Klantgericht ondernemen door NVM-Makelaarskantoren: de meting: rapportage klantgericht ondernemen II. (Extern rapport). Amsterdam: Vrije Universiteit Amsterdam, ESI
        • P.A. Risseeuw & Y.M. van Everdingen (1996). Sonar, 10 jaar stimulans voor de regionale economie. (Extern rapport). Amsterdam: Vrije Universiteit Amsterdam
        • R.F.M. Lubbers, A.L. Bovenberg, F.A.G. den Butter, F.A. Maljers, A.R. Thurik, A.H.E.M. Wellink & Y.M. van Everdingen (1996). Kijk op Economische Kennis: rapport van de Verkenningscommissie Economische Wetenschappen. Amsterdam: Overlegcommissie Verkenningen
      • E. Waarts & Y.M. van Everdingen (2004). Entry Sequence patterns of fashion retailers expanding in multi-cultural Europe. In Proceedings of the 33rd EMAC Conference, Murcia, Spain
      • Y.M. van Everdingen & E. Waarts (2003). Influence of culture on the adoption of innovations by European companies: an empirical investigation. In M. Sarren (Ed.), Proceedings of the 32nd EMAC Conference. Glasgow: EMAC
      • L.P.O. Kloosterman, J. Bunt, F. van Eenennaam & Y.M. van Everdingen (2004). Internationale Marketing.
      • A.Th.H. Pruyn & Y.M. van Everdingen (1997, september 22). De consument en de Euro: Over vertrouwen, wantrouwen en het belang van een euro-referentiekader. Alphen a/d Rijn, Euro-seminar "Wilt u in guldens betalen, mevrouw/meneer?" - Rabobank.
      • Y.M. van Everdingen (1995, maart 17). Adoption and Diffusion of the European Currency Unit: An empirical study among European companies. Vrije Universiteit Amsterdam (300 pag.) (Amsterdam: Thesis Publishers) Prom./coprom.: G.J. Bamossy.
  • Current Topics in Marketing Research

    Title
    Current Topics in Marketing Research
    Year
    2020
    Year level
    (PhD) (master)

    IM Research clinic

    Title
    IM Research clinic
    Year
    2020
    Year level
    (master)

    Marketing of New Products

    Title
    Marketing of New Products
    Year
    2020
    Year level
    (master) (master) (master) (master)
    • Begum Celiktutan

      Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

    • Ibraheem Saleh Omar Badahdah

      Doctoral Research in Marketing (Marketing Science, Consumer Behaviour or Consumer Neuroscience)

    • Essays on Innovation Generation in Incumbent Firms

      Elio Keko

      Essays on Innovation Generation in Incumbent Firms

    • Revitalizing Brand and Brand Portfolios: Essays on Brand and Brand Portfolio Management Strategies

      Baris Depecik

      Revitalizing Brand and Brand Portfolios: Essays on Brand and Brand Portfolio Management Strategies

  • European Journal of Marketing

    Role
    Ad Hoc Reviewer

    International Journal of Research in Marketing

    Role
    Ad Hoc Reviewer

    International Journal of Research in Marketing

    Role
    Member Editorial Review Board
    Start date approval
    Dec/2019

    International Journal of Technology Management

    Role
    Ad Hoc Reviewer
    Start date approval
    Jan/2008

    Journal of International Consumer Marketing

    Role
    Ad Hoc Reviewer

    Journal of Marketing

    Role
    Ad Hoc Reviewer

    Management Science

    Role
    Ad Hoc Reviewer

    Organization Science

    Role
    Ad Hoc Reviewer
    Start date approval
    Mar/2017
  • Full Professor

    University
    Erasmus University Rotterdam
    School
    RSM - Rotterdam School of Management
    Department
    Department of Marketing Management
    Telephone
    0104082054
  • MOA

    Role
    Chair of the Jury for the Marketing Science Award
    Obtained Wage
    yes
    Start date approval
    Jan/2018

    MOA

    Role
    Editor of the MOA Topic of the Year book
    Obtained Wage
    yes
    Start date approval
    Jan/2018

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam