Dr J.C. (Jacco) van Sterkenburg

Racial stereotypes in football journalism. How does the audience respond?
Dr J.C. (Jacco) van Sterkenburg
Erasmus School of History, Culture and Communication

Racial stereotypes in football journalism. How does the audience respond?

Dr Jacco van Sterkenburg is researching the assignment of meaning to ethnicity and skin colour in the production process for televised football broadcasts. He will subsequently examine how this assignment of meaning is translated into media content and audience experiences. This study will be performed in four European countries: England, the Netherlands, Poland and Spain. This research is intended to yield new insights into the role played by football in discourses of ethnicity and skin colour and discourses of whiteness.