Cursus New Business Development
Understand new approaches to design, and implement and integrate new business development into your organization.
During the programme, you will:
- learn new approaches to business development based on scientific theories, and how to apply these to practical issues within your organisation
- discover how to create the right environment to execute, deliver, and sustain innovation to drive business development
- learn how to set out strategic direction to your business development activities, and to choose your innovation portfolio
- understand the importance of business model innovation
- explore how to integrate market learning to support innovation, product development, and new business strategy
- gain an understanding of the value of embedding the business development function into your organisation.
Who should attend?
You will benefit from the New Business Development programme at RSM if you are a:
- business development professional
- project manager involved in product and business development
- innovation manager
- R&D manager or professional
- strategy consultant
- strategic marketing professional.
- 9 dagen
- Aangeboden door
- Rotterdam School of Management, Erasmus University