Programme overview

Behavioural Economics
Student smiling at the camera

A curriculum that combines economics, psychology, and real-world application

The Behavioural Economics specialisation within the MSc Economics and Business gives you both a solid training in mainstream economics and the tools to apply psychological insights to improve predictions and design more effective products, strategies, and policies.

You will follow courses in empirical methods, mainstream economics, and behavioural economics. The curriculum is designed to help you understand and influence decision-making in a wide range of contexts.

Core Behavioural Economics courses

You will take three core courses (4 ECTS each) and one seminar (10 ECTS), where you will explore the latest insights in behavioural economics and apply them in interactive settings:

  • Advanced Behavioural Economics
  • Experimental Economics
  • Seminar Applied Behavioural Economics

The seminar explores behavioural analysis—why people behave the way they do and which psychological and contextual factors influence their decisions. You will learn how to apply behavioural insights to encourage desirable behaviour in real-world settings.

Empirical methods and data skills

Two courses focus on working with different types of data and introduce you to widely used statistical software such as STATA and R.

Choose your track

You can tailor your programme by selecting one of three economics track, each aligned with another specialisation within the MSc Economics and Business:

  • Financial Economics track
  • Strategy Economics track
  • Marketing track

Each track includes courses and seminars from the corresponding specialisation.

You may also choose a behavioural elective, such as Advanced Behavioural Finance or Economics of Negotiations, depending on your selected track.

Curriculum Overview

  • 50% Behavioural Economics (22 ECTS)
  • 32% Track-specific courses (14 ECTS)
  • 18% Empirical methods

The core coursework consists of approximately 40% theory (mainly in lectures) and 60% application (mainly in the seminar).

In class

Examples of practical applications discussed in class:

  • Eneco: Encouraging customers to use more electricity during daytime hours and reduce consumption during peak times (before and after work).
  • IKEA: Increasing customer engagement through the app to enhance usage and interaction.
  • ING: Promoting safer digital behaviour among customers, such as avoiding phishing emails.
  • Ministry of Economic Affairs – Behavioural Insights Team:
    • Motivating SMEs to start sustainability reporting.
    • Encouraging neighbourhood residents to collaborate on sustainability initiatives.

Study schedule

periodcourse codecourse nameEC
block1FEM61000Take-Off Master0 ec
block1FEM11087Applied Microeconometrics4 ec
block1FEM11106Advanced Behavioural Economics4 ec
block1+2+4 Track*18 ec
block2FEM11089Experimental Economics4 ec
block2FEM11164Advanced Empirical Methods4 ec
block3FEM11165Seminar Applied Behavioural Economics10 ec
block3+4+5 Master's Thesis Behavioural Economics16 ec
total60 ec

*Strategy Economics Track

periodCourse codecourse nameEC

block1
FEM11037
FEM11059
one of the following courses:

Capitalism, Corporations and Property Rights
Economics of Strategy

4 ec
block2FEM11166Economics of Negotiations4 ec
block4FEM11193Seminar Global Firm Strategy10 ec

*Financial Economics Track

periodCourse codecourse nameEC
block1
FEM11006
FEM11074
one of the following courses:

Advanced Corporate Finance and Strategy
Advanced Investments
any other Financial Economics Elective
4 ec
block2
 
FEM11076
FEM11166
one of the following courses:

Advanced Behavioural Finance
Economics of Negotiations
4 ec
block4
 
FEM11169
FEM11173
FEM11174
Students will be asked to submit their preferences for a finance seminar. Based on these preferences, an optimal distribution allocation will be made. Please note, it is possible you are not assigned to your top preference:

Seminar Risk Management
Seminar Advanced Corporate Finance: Corporate Governance
Seminar Behavioural Finance
or any other Financial Economics Seminar
10 ec

 *Marketing Track

periodcourse codecourse nameEC
block1
 
FEM11031
FEM11219
FEM11220
one of the following courses:
 
Branding & Product Management
Managing Omnichannel Experiences
Customer Intelligence


4 ec
block2FEM11166Economics of Negotiations4 ec
block4
 
FEM11177
FEM11178
one of the following seminars:
 
Seminar Designing New Products and Experiences
Seminar Leveraging Insights to Create Customer Value


10 ec

Disclaimer

This overview provides a general impression of the 2027-2028 curriculum. It is not the current study schedule. Enrolled students can find the most up-to-date version on MyEUR. Please note that minor changes may occur in future academic years.

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