Insurance company rewards for good behaviour
Kirsten Rohde, Professor of Behavioural Economics (with a focus on intertemporal choice) at Erasmus School of Economics, is guest at BNR Nieuwsradio. Topic of discussion is the fact that insurance company ASR is going to reward people who start to move more.
Every week you have to reach a certain goal to receive a gift card. If someone is doing very fine his insurance costs will decrease. To make this possible the insurance company will need your complete medical record. According to Rohde, sharing this information will give you an achievable goal in return. She believes the initiative can be a helping hand for anyone who wants to start workout more. In the short term the initiative will definitely work. However the real question is what will happen if we stop to give a reward, thus Rohde.