New CEO Swinkels Family Brewers: the marketer that put Bavaria on the map

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As of mid-April, Peer Swinkels (44) will be the new CEO of Swinkels Family Brewers (formerly known as Bravaria). Swinkels is known for his remarkable marketing stunts. Will he also choose for spectacles in his role as CEO?

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Peer Swinkels graduated from Erasmus School of Economics in 2000.

See full article (Dutch).

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