On Friday, 28 September 2018 Agapi-Thaleia Fytraki will defend her PhD thesis entitled 'Behavioral Effects in Consumer Evaluations of Recommendation Systems'.
Thesis abstract
The purpose of this dissertation is to investigate how designers and marketers can promote the use of technologies aiding online consumers’ decisions. We examine the problem from two different viewpoints that highlight different strategies by which one can influence consumer behavior towards recommendation systems.
Time and location
The PhD defence will take place in the Senate Hall of Erasmus University Rotterdam and will start at 13.30 hrs.
- More information
More information about this PhD defence can be found on the ERiM website.
For more information about this ceremony, please contact Ronald de Groot, Communication Officer of Erasmus School of Economics phone +31 10 408 1762 or by email: rdegroot@ese.eur.nl.