Current facets (Pre-Master)
Stefan Stremersch appointed Fellow of the European Marketing Academy
Professor Stefan Stremersch of Erasmus School of Economics has been appointed Fellow of the European Marketing Academy (EMAC), the largest academic marketing organization in Europe with members from both Western and Eastern Europe as well as Asia, Australia and North America. Becoming an EMAC Fellow is a great honor. It is the recognition of scholarly leadership in the field of marketing. At the same time, the appointment as EMAC Fellow is a recognition of significant contributions to the European Marketing Academy.
Stefan Stremersch is a professor of Marketing at Erasmus School of Economics. In 2015 he was awarded the prestigious International Francqui Chair by the University of Ghent for his pioneering and awarded work in the field of innovation and commercialization of technology and science. On this theme, he has also collaborated with headquarters of multinational companies such as Boehringer Ingelheim, KLM, Merck and Michelin. With Merck, he won the German Industry Innovation Award in 2015, the oldest innovation prize in the world for Innospire, which he co-developed. In 2016 Stefan Stremersch released his latest book entitled ‘How winners make choices’.
EMAC is a professional society for people involved or interested in marketing theory and research established in 1975. The purpose of the European Marketing Academy is to provide a society for persons professionally concerned with or interested in marketing theory and research. Its aims are to serve as the core of a communication network for disseminating information and promoting international exchange in the field of marketing.