Stefan Stremersch, Professor of Marketing at Erasmus School of Economics, is the winner of the MOAward for Insights Scientist of 2020. This year’s topic was: 'Brilliant New Products: Consumer Match or Mismatch.' The jury says: ‘Stefan Stremersch has great scientific qualities and his bridging function between science and practice in the field of innovation is of great value.’
Earlier this year Stefan Stremersch was nominated based on the following criteria: the innovativeness of the work, the practical relevance, comprehensiveness, and competent methodology. As the official announcement of his nomination stated: ‘The academic research of Stefan Stremersch focuses on developing, launching and diffusing new products and services and it has been published in several internationally leading marketing journals such as Journal of Marketing, Journal of Marketing Research, Marketing Science and International Journal of Research in Marketing. Stefan has won many grants and awards, among which the prestigious EMAC Distinguished Marketing Scholar Award.'
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About MOA, Expertise Center for Marketing Insights, Research, and Analytics (in Dutch).