prof.dr. ACD (Bas) Donkers

Biography

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective. He builds on and extends advanced market research and machine learning techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Erasmus School of Economics

Full professor | Marketing
Email
donkers@ese.eur.nl

Work

  • Bas Donkers (2009) - International Journal of Research in Marketing (Journal) (Editor)
    Activity: Editorial work › Academic

choice modelling academy

Start date approval
March 2023
End date approval
March 2026
Place
LEEDS, UK
Description
online cursus

Spheremall BV

Start date approval
April 2023
End date approval
April 2026
Place
BREDA
Description
advisering, inzet is variabel

Thesis Hub Bachelor Economics

Year
2024
Course Code
FEB63006H

Natural Language Processing

Level
Master
Year Level
Master
Year
2024
Course Code
TIC10210

Natural Language Processing

Level
Master
Year Level
Master
Year
2024
Course Code
TIF20210

Text Analytics for Marketing

Year
2024
Course Code
FEM11154

Thesis BDS

Year
2024
Course Code
TIC20899

News regarding prof.dr. ACD (Bas) Donkers

How can people be made aware of their risk attitude towards pension schemes?

In a podcast from Netspar, Bas Donkers shines a light on the importance of communication regarding all the possibilities of pension building.

Benedict Dellaert and Bas Donkers awarded a 250k Netspar grant

Marketing Professors Benedict Dellaert and Bas Donkers of Erasmus School of Economics receive a grant of 250,000 euros, to investigate and support individuals’…
Bas Donkers and Benedict Dellaert

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