Professor of Marketing Research
Full professor Erasmus School of Economics Business Economics
- Location
- Burg. Oudlaan 50, Rotterdam
- Room
- E2-16
- donkers@ese.eur.nl
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Profile
Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.
- Luuk van Maasakkers, Dennis Fok & Bas Donkers (2023) - Next-basket prediction in a high-dimensional setting using gated recurrent units - Expert Systems with Applications, 212 - doi: 10.1016/j.eswa.2022.118795 - [link]
- Samare P.I. Huls, Emily Lancsar, Bas Donkers & Jemimah Ride (2022) - Two for the price of one: If moving beyond traditional single-best discrete choice experiments, should we use best-worst, best-best or ranking for preference elicitation? - Health Economics, 31 (12), 2630-2647 - doi: 10.1002/hec.4599 - [link]
- Esther W. de Bekker-Grob, Bas Donkers, Michiel Bliemer, Joanna Coast & Joffre Swait (2022) - Towards Accurate Prediction of Healthcare Choices: The INTERSOCIAL Project - Patient, 15 (5), 509-512 - doi: 10.1007/s40271-022-00593-9 - [link]
- V. Soekhai, B. Donkers, B. Levitan & E. W. de Bekker-Grob (2021) - Case 2 best-worst scaling: For good or for bad but not for both - Journal of Choice Modelling, 41 - doi: 10.1016/j.jocm.2021.100325 - [link]
- Bruno Jacobs, Dennis Fok & Bas Donkers (2021) - Understanding Large-Scale Dynamic Purchase Behavior - Marketing Science, 40 (5), 844-870 - doi: 10.1287/mksc.2020.1279 - [link]
- Sesil Lim, Bas Donkers, P van Dijl & Benedict Dellaert (2021) - Digital customization of consumer investments in multiple funds: virtual integration improves risk–return decisions - Journal of the Academy of Marketing Science, 49 (4), 723-742 - doi: 10.1007/s11747-020-00740-4 - [link]
- EW (Esther) de Bekker - Grob, Bas Donkers, Jorien Veldwijk, Marcel Jonker, Sylvia Buis, Jan Huisman & Patrick Bindels (2020) - What Factors Influence Non-Participation Most in Colorectal Cancer Screening?: A Discrete Choice Experiment - The patient: Patient-Centered Outcomes Research, 14 (2), 269–281 - doi: 10.1007/s40271-020-00477-w - [link]
- Bas Donkers, Benedict Dellaert, RM Waisman & G (Gerald) Haubl (2020) - Preference Dynamics in Sequential Consumer Choice with Defaults - Journal of Marketing Research, 57 (6), 1096-1112 - doi: 10.1177/0022243720956642 - [link]
- Benedict Dellaert, SB Shu, TA Arentze, T (Tom) Baker, K Diehl, Bas Donkers, NJ Fast, G (Gerald) Haubl, H Johnson, UR Karmarkar, H Oppewal, BH Schmitt, J Schroeder, SA Spiller & M Steffel (2020) - Consumer Decisions with Artificially Intelligent Voice Assistants - Marketing Letters, 31 (4), 335-347 - doi: 10.1007/s11002-020-09537-5 - [link]
- Jorien Veldwijk, J Viberg Johansson, Bas Donkers & Esther Grob (2020) - Mimicking Real-Life Decision Making in Health: Allowing Respondents Time to Think in a Discrete Choice Experiment - Value in Health, 23 (7), 945-952 - doi: 10.1016/j.jval.2020.02.014 - [link]
Spheremall BV
- Start date approval
- April 2020
- End date approval
- April 2023
- Place
- BREDA
- Description
- advisering, inzet is variabel
Stichting Objectief vergelijken
- Start date approval
- November 2022
- End date approval
- March 2025
- Place
- 'S-GRAVENHAGE
- Description
- bestuurslid
Spheremall BV
- Start date approval
- April 2023
- End date approval
- April 2026
- Place
- BREDA
- Description
- advisering, inzet is variabel
Natural Language Processing
- Level
- Master
- Year Level
- Master
- Year
- 2022
- Course Code
- EBDS20105
Text Analytics for Marketing
- Level
- master
- Year Level
- master
- Year
- 2022
- Course Code
- FEM11154
Thesis Hub Bachelor Economics
- Year
- 2022
- Course Code
- FEB63006
