Erasmus School of Economics
Erasmus School of Economics

prof.dr. (Bas) ACD Donkers

Biography

Bas Donkers is a professor of marketing research at the Erasmus School of Economics. His research examines consumer decision-making from a behavioural perspective and relies on the use of advanced quantitative analyses as well as various advanced market research techniques to establish new and ground breaking insights in the field. He has published articles in the leading journals in the field including the Journal of Marketing Research and Marketing Science.

Erasmus School of Economics

Full professor | Business Economics
Email
donkers@ese.eur.nl
Room
E2-16
Location
Burg. Oudlaan 50, Rotterdam

More information

Work

    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    Stichting Objectief vergelijken

    Start date approval
    November 2022
    End date approval
    March 2025
    Place
    'S-GRAVENHAGE
    Description
    bestuurslid
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    choice modelling academy

    Start date approval
    March 2023
    End date approval
    March 2026
    Place
    LEEDS, UK
    Description
    online cursus
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    Spheremall BV

    Start date approval
    April 2023
    End date approval
    April 2026
    Place
    BREDA
    Description
    advisering, inzet is variabel
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    Thesis Hub Bachelor Economics

    Year
    2023
    Course Code
    FEB63006

    Stichting Objectief vergelijken

    Start date approval
    November 2022
    End date approval
    March 2025
    Place
    'S-GRAVENHAGE
    Description
    bestuurslid
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    choice modelling academy

    Start date approval
    March 2023
    End date approval
    March 2026
    Place
    LEEDS, UK
    Description
    online cursus
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    Spheremall BV

    Start date approval
    April 2023
    End date approval
    April 2026
    Place
    BREDA
    Description
    advisering, inzet is variabel
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    Text Analytics for Marketing

    Level
    master
    Year Level
    master
    Year
    2023
    Course Code
    FEM11154

    Stichting Objectief vergelijken

    Start date approval
    November 2022
    End date approval
    March 2025
    Place
    'S-GRAVENHAGE
    Description
    bestuurslid
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    choice modelling academy

    Start date approval
    March 2023
    End date approval
    March 2026
    Place
    LEEDS, UK
    Description
    online cursus
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    Spheremall BV

    Start date approval
    April 2023
    End date approval
    April 2026
    Place
    BREDA
    Description
    advisering, inzet is variabel
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    Natural Language Processing

    Level
    Master
    Year Level
    Master
    Year
    2023
    Course Code
    EBDS20105

    Stichting Objectief vergelijken

    Start date approval
    November 2022
    End date approval
    March 2025
    Place
    'S-GRAVENHAGE
    Description
    bestuurslid
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    choice modelling academy

    Start date approval
    March 2023
    End date approval
    March 2026
    Place
    LEEDS, UK
    Description
    online cursus
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    Spheremall BV

    Start date approval
    April 2023
    End date approval
    April 2026
    Place
    BREDA
    Description
    advisering, inzet is variabel
    • Bas Donkers (2009) - International Journal of Research in Marketing (Journal)

    • Nuno Almeida Camacho

      Health and Marketing: Essays on Physician and Patient Decision-Making
      • Co-promotor
      • 2005 - 2011

    • Merel van Diepen

      Dynamics and Competition in Charitable Giving
      • Co-promotor
      • 2004 - 2009

    • Björn Vroomen

      The Effects of the Internet, Recommendation Quality and Decision Strategies on Consumer Choice
      • Co-promotor
      • 2000 - 2006

    • Tim Benning

      A Consumer Perspective on Flexibility in Health Care: Priority Access Pricing and Customized Care
      • Member Doctoral Committee
      • 2007 - 2011

    • Dimitrios Tsekouras

      No Pain No Gain: The Beneficial Role of Consumer Effort in Decision-Making
      • Member Doctoral Committee
      • 2006 - 2012

    • Ron van Schie

      Planning for retirement: Save more or retire later?
      • Daily Supervisor
      • 2008 - 2017

    • Wouter van den Berg

      Understanding Salesforce Behavior using Genetic Association Studies
      • Member Doctoral Committee
      • 2008 - 2014

    • Rumen Pozharliev

      Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
      • 2012 - 2017

    • Rumen Pozharliev

      Social Neuromarketing: The Role of Social Context in Measuring Advertising Effectiveness
      • Member Doctoral Committee
      • 2012 - 2017

    • Bruno Jacobs

      Marketing Analytics for High-Dimensional Assortments
      • Promotor
      • 2012 - 2017

    • Luuk van Maasakkers

      Marketing modelling for large-scale assortments
      • Co-promotor
      • 2019

    • Paniz Gorji

      PhD project in the marketing department at the Erasmus School of Economics
      • Promotor
      • 2017

    • Wei Li

      Competition in the Retail Market of Consumer Packaged Goods
      • Member Doctoral Committee
      • 2009 - 2021

    • Martina Pocchiari

      Managing Successful and Resilient Shared-Interest Communities: The role of digitization technologies and disruptive events
      • Member Doctoral Committee
      • 2017 - 2022

    News regarding prof.dr. (Bas) ACD Donkers

    How can people be made aware of their risk attitude towards pension schemes?

    In a podcast from Netspar, Bas Donkers shines a light on the importance of communication regarding all the possibilities of pension building.
    • Friday 11 Dec 2020
    • Podcast

    Benedict Dellaert and Bas Donkers awarded a 250k Netspar grant

    Marketing Professors Benedict Dellaert and Bas Donkers of Erasmus School of Economics receive a grant of 250,000 euros, to investigate and support individuals’…
    • Friday 2 Oct 2020
    • General
    Bas Donkers and Benedict Dellaert

    Compare @count study programme

    • @title

      • Duration: @duration
    Compare study programmes