dr. (Michiel) M van Crombrugge

Biography

Michiel Van Crombrugge is Assistant Professor of Marketing at the Erasmus School of Economics at Erasmus University Rotterdam. He earned a PhD in Business Economics from KU Leuven. His research lies at the intersection of marketing, innovation, and economics, and focuses on multichannel retailing, platform markets and network effects. In his retailing research, Michiel uses econometric models to study the drivers and market impact of retailers’ and manufacturers’ transactional channels. In his platform market research, Michiel studies the market outcomes of platform- and seller-level managerial strategies and individual consumer behavior. His research has been published in the Journal of Marketing and the International Journal of Research in Marketing. At the Erasmus School of Economics, Michiel teaches courses on empirical marketing and marketing analytics.

Erasmus School of Economics

Assistant professor | Business Economics
Email
vancrombrugge@ese.eur.nl

Work

Marketing Analytics and Data Visualisati

Year
2024
Course Code
FEM11027

Empirical Marketing

Year
2024
Course Code
FEB12018

News regarding dr. (Michiel) M van Crombrugge

The importance of multichannel retailing

Michiel van Crombrugge, Assistant Professor at Erasmus School of Economics, discusses the importance of multichannel retailing.

When manufacturers sell directly to consumers, how do retailers respond?

Manufacturers increasingly introduce their own direct channels next to traditional, multi-brand retailers. How do retailers respond?

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