(Yadi) Y Yang

Biography

Yadi’s current research aims at gaining a better understanding of the saving, investing, and spending behaviors of consumers for pension preparation, to support individual pension planning by personalized marketing tools.

Her first project studies how to jointly model the discrete and continuous pension investment behaviors of consumers using MDCEV & MDCNEV model. Her second project studies how consumers’ goals influence their preference for different pension pay-out schemes using choice-based conjoint design and text analysis. Her third project aims to develop a recommender system that integrate consumer preference as well as the suggestions from pension experts to provide consumers optimal recommendations on pension products.

Erasmus School of Economics

PhD candidate | Business Economics
Email
y.yang@ese.eur.nl
Room
E2-03
Location
Burg. Oudlaan 50, Rotterdam

More information

Work

Marketing Research Methods

Level
master
Year Level
master
Year
2023
Course Code
FEM11027

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