What should such a campaign look like? "The government mainly provides information based on rational cognitive arguments, but that does not work with young people," says Professor of Entertainment Media and Social Change from the Erasmus School of History, Culture and Communication, Martine Bouman. She is one of the behavioral scientists who advise RIVM (National Institute for Public Health and the Environment). Moniek Buijzen, Professor of Communication and Behavioral Change at the Erasmus School of Social and Behavioral Sciences, tells more about the importance of such campaigns in the NRC article (Dutch only).
Read the article in NRC.(in Dutch).