We offer:
- comprehensive insights into consumer behaviour, and practical tactics for integrating this knowledge into solid marketing strategies
- focus on a key functional area as an excellent preparation for a top management role
- mix of lectures, case studies, group work, simulations and experiential learning
- opportunity to network and learn with business practitioners in guest lectures.
You will
- learn how marketing management drives company performance
- gain insights into consumer behaviour
- develop strategies and tactics that ensure the success of products and services
- learn to find and maintain a strategic fit between the organisation and its changing environment
- develop the skills for a successful career
- gain an MSc in Marketing Management.
