Erasmus School of Social and Behavioural Sciences
Erasmus School of Social and Behavioural Sciences

Movez Lab

AiMovez
Banner MOVEZ lab
Kids play with toys on a table.

Why this research?

Young people are extensively using digital media technologies such as Instagram and Whatsapp to communicate with each other. Online communication provides a unique opportunity to develop Artificial Intelligence (AI) driven digital interventions for empowering healthy and sustainable lifestyles among youth.

What does our research yield?

In our research, we utilize AI to gain insights into youth online communication and behaviors. This knowledge serves as the foundation for developing effective digital health interventions. Our research also offers a unique opportunity to evaluate the acceptance of such AI-driven interventions for youth. Additionally, our research explores the effects of AI and automated decision-making systems on end-users within the health sector, offering opportunities for improvements of existing and future mobile health (mHealth) technologies.

  • What is our approach?

    We apply AI techniques on rich and diverse datasets to understand the complexities of communication and human behaviours. For example, we use Large Language Models (LLMs) for personalizing intervention messages, by adapting the language styles of the youth. Privacy and security are the main building blocks in our AI-driven interventions.  Furthermore, we use a multi-method citizen science approach in researching the effects mHealth technologies have on public values of users.  In all our research projects, we actively engage with relevant stakeholders such as youth and end-users. Additionally, we team up with MediaMovez to explore the potential of AI to facilitate and enhance the digital resilience of youth.

  • Michel Klein (Vrije Universiteit Amsterdam)
  • Mai Chin A Paw (Amsterdam UMC)
  • Wessel Kraaij (Universiteit Leiden)
  • Niek de Schipper (Universiteit van Amsterdam)

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