dr.
(Esther) E Rozendaal

dr. (Esther) E Rozendaal
Associate Professor Erasmus School of Social and Behavioural Sciences Erasmus School of Social and Behavioural Sciences/ Behavioural Change
Location
Burg. Oudlaan 50, Rotterdam
Room
T19-15
Email
rozendaal@essb.eur.nl
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Profile

Esther Rozendaal is associate professor of Communication and Behavioural Change and member of the Movez Lab, a research team with a shared interest in young people, digital media, and wellbeing.

In 2020, she was awarded a prestigious Vidi grant from the Dutch Research Council (NWO) for her project 'Empowering children to behave safely online: An integrated developmental-behavioral approach to digital media literacy'. In this 5-year project, Rozendaal and her team investigate how teenagers can be empowered to use digital media in a safe and responsible manner. Using innovative game-technology, the MediaMovez team will reveal how media-education can be optimized in order to establish positive and sustainable changes in children’s media-literate behavior.

Rozendaal is also interested in studying children and adolescent’s responses to advertising. For example, she investigates how sponsorship disclosures can help make sponsored social media content (e.g., YouTube videos) more transparent for young audiences.

From Science to Society

Rozendaal is also actively involved in forging links between science and practice. Together with her colleague Moniek Buijzen she established the accessible and appealing online knowledge portal Bitescience.com. Also, she is a member of several advisory boards, for example the Dutch AV rating system (NICAM) and the Dutch Media Literacy Network (Netwerk Mediawijsheid).

Bio
Rozendaal received her doctorate at the University of Amsterdam in 2011, where she subsequently worked as a postdoctoral researcher. From 2012 to 2020 she subsequently worked as an assistant and associate professor at the Communication Science department of Radboud University’s Behavioural Science Institute. She received a NWO Vidi grant in 2020 for a 5-year research project studying how teenagers can be empowered to use digital media in a safe and responsible manner. Rozendaal had previously received a NWO Veni grant (2014). Her work has been recognized with awards from the International Communication Association, the International Journal of Advertising, and the Child, and the Netherlands-Flanders Communication Association.

    • E. Rozendaal, E.A. Van Reijmersdal & M.J. van der Goot (2021). Children’s perceptions of sponsorship disclosures in online influencer videos. In Advances in Advertising Research (Vol. XI): Designing and Communicating Experience. Wiesbaden: Springer Gabler doi: 10.1007/978-3-658-32201-4
    • E. Rozendaal & B. Figner (2020). Effectiveness of a school-based intervention to empower children to cope with advertising. Journal of Media Psychology: Theories, Methods, and Applications, 32 (3), 107-118. doi: 10.1027/1864-1105/a000262
    • E.A. Van Reijmersdal & E. Rozendaal (2020). Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education. Communications: the European journal of communication research (print), 378-388. doi: 10.1515/commun-2019-0120
      • E. Rozendaal, E.A. Van Reijmersdal & M.J. van der Goot (2021). Children’s perceptions of sponsorship disclosures in online influencer videos. In Advances in Advertising Research (Vol. XI): Designing and Communicating Experience. Wiesbaden: Springer Gabler doi: 10.1007/978-3-658-32201-4
      • E. Rozendaal & B. Figner (2020). Effectiveness of a school-based intervention to empower children to cope with advertising. Journal of Media Psychology: Theories, Methods, and Applications, 32 (3), 107-118. doi: 10.1027/1864-1105/a000262
      • E.A. Van Reijmersdal & E. Rozendaal (2020). Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education. Communications: the European journal of communication research (print), 378-388. doi: 10.1515/commun-2019-0120
        • E.A. Van Reijmersdal, E. Rozendaal, L. Hudders, I. Vanwesenbeeck, V. Cauberghe & Z.M.C. Van Berlo (2020). Effects of Disclosing Influencer Marketing in Videos: An Eye Tracking Study Among Children in Early Adolescence. Journal of Interactive Marketing, 49, 94-106. doi: 10.1016/j.intmar.2019.09.001
        • R.W. Hoek, E. Rozendaal, H.T. van Schie, E.A. Van Reijmersdal & M. Buijzen (2020). Testing the effectiveness of a disclosure in activating children’s advertising literacy in the context of embedded advertising in vlogs. Frontiers in Psychology, 11, 451. doi: 10.3389/fpsyg.2020.00451
        • Z.M.C. Van Berlo, E.A. Van Reijmersdal & E. Rozendaal (2020). Adolescents and handheld advertising: The roles of brand familiarity and smartphone attachment in the processing of mobile advergames. Journal of Consumer Research, 19 (5), 438-449. doi: 10.1002/cb.1822
        • R.W. Hoek, E. Rozendaal, H.T. van Schie & M.A. Buijzen (2020). Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old. Media Psychology. doi: 10.1080/15213269.2020.1798785
        • R.W. Hoek, E. Rozendaal, H.T. van Schie & M.A. Buijzen (2020). Inhibitory control moderates the relation between advertising literacy activation and advertising susceptibility. Media Psychology. doi: 10.1080/15213269.2020.1856685
        • E. Rozendaal & B. Figner (2020). Effectiveness of a school-based intervention to empower children to cope with advertising. Journal of Media Psychology: Theories, Methods, and Applications, 32 (3), 107-118. doi: 10.1027/1864-1105/a000262
        • E.A. Van Reijmersdal & E. Rozendaal (2020). Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education. Communications: the European journal of communication research (print), 378-388. doi: 10.1515/commun-2019-0120
        • R.W. Hoek, E. Rozendaal, H.T. van Schie, E.A. Van Reijmersdal & M.A. Buijzen (2020). Testing the effectiveness of a disclosure in activating children's advertising literacy in the context of embedded advertising in vlogs. Frontiers in Psychology, 11:451.
        • E. Rozendaal, E.A. Van Reijmersdal & M.J. van der Goot (2021). Children’s perceptions of sponsorship disclosures in online influencer videos. In Advances in Advertising Research (Vol. XI): Designing and Communicating Experience. Wiesbaden: Springer Gabler doi: 10.1007/978-3-658-32201-4
        • M.A. Buijzen, E. Rozendaal & S.M. de Droog (2014). Food marketing and child health. In C. von Feilitzen & J. Stenersen (Eds.), Young people, media and health: Risks and rights (The Clearinghouse Yearbook; 2014) (pp. 121-128). Göteborg: Nordicom
        • E.A. Van Reijmersdal, E. Rozendaal & M.A. Buijzen (2012). Brand prominence in advergames: Effects on children's explicit and implicit memory. In M. Eisend, T. Langner & S. Okazaki (Eds.), Advances in advertising research. Vol. 3: Current insights and future trends (pp. 321-329). Wiesbaden: Springer Gabler
        • S.J. Opree & E. Rozendaal (2015). The advertising literacy of primary school aged children. In I.B. Banks, P. de Pelsmacker & S. Okazaki (Eds.), Advances in advertising research (Vol. V): Extending the boundaries of advertising (European Advertising Academy; 5) (pp. 191-201). Wiesbaden: Springer Fachmedien
  • Edux Onderwijspartners

    Start date approval
    Sep/2020
    End date approval
    Sep/2023
    Place
    ULVENHOUT
    Description
    Lid klankbordgroep digitale geletterdheid

    Nationale Opleiding MediaCoach

    Start date approval
    Sep/2020
    End date approval
    Sep/2023
    Place
    AMSTERDAM
    Description
    Gastcollege thema media empowerment

    Nationale Opleiding MediaCoach (NOMC)

    Start date approval
    Sep/2020
    End date approval
    Sep/2023
    Place
    AMSTERDAM
    Description
    Gastcollege thema media empowerment
  • International Journal of Advertising

    Role
    Member Editorial Review Board

    Journal of Advertising

    Role
    Member Editorial Review Board

    Tijdschrift voor Communicatiewetenschap (online)

    Role
    Member Editorial Board
  • Associate Professor

    University
    Erasmus University Rotterdam
    School
    Erasmus School of Social and Behavioural Sciences
    Department
    Erasmus School of Social and Behavioural Sciences/ Behavioural Change
    Country
    The Netherlands
  • Bitescience

    Role
    Co-founder

Address

Visiting address

Burg. Oudlaan 50 3062 PA Rotterdam

Postal address

Postbus 1738 3000 DR Rotterdam