dr. (Esther) E Rozendaal

Biography

Esther Rozendaal is associate professor of Communication and Behavioural Change and member of the Movez Lab, a research team with a shared interest in young people, digital media, and wellbeing.

In 2020, she was awarded a prestigious Vidi grant from the Dutch Research Council (NWO) for her project 'Empowering children to behave safely online: An integrated developmental-behavioral approach to digital media literacy'. In this 5-year project, Rozendaal and her team investigate how teenagers can be empowered to use digital media in a safe and responsible manner. Using innovative game-technology, the MediaMovez team will reveal how media-education can be optimized in order to establish positive and sustainable changes in children’s media-literate behavior.

Rozendaal is also interested in studying children and adolescent’s responses to advertising. For example, she investigates how sponsorship disclosures can help make sponsored social media content (e.g., YouTube videos) more transparent for young audiences.

From Science to Society

Rozendaal is also actively involved in forging links between science and practice. Together with her colleague Moniek Buijzen she established the accessible and appealing online knowledge portal Bitescience.com. Also, she is a member of several advisory boards, for example the Dutch AV rating system (NICAM) and the Dutch Media Literacy Network (Netwerk Mediawijsheid).

Bio
Rozendaal received her doctorate at the University of Amsterdam in 2011, where she subsequently worked as a postdoctoral researcher. From 2012 to 2020 she subsequently worked as an assistant and associate professor at the Communication Science department of Radboud University’s Behavioural Science Institute. She received a NWO Vidi grant in 2020 for a 5-year research project studying how teenagers can be empowered to use digital media in a safe and responsible manner. Rozendaal had previously received a NWO Veni grant (2014). Her work has been recognized with awards from the International Communication Association, the International Journal of Advertising, and the Child, and the Netherlands-Flanders Communication Association.

Erasmus School of Social and Behavioural Sciences

Full professor | Behavioural Change
Email
rozendaal@essb.eur.nl
Location
Burg. Oudlaan 50, Rotterdam

Work

4.5 Thesis Pedagogical Sciences

Year
2023
Course Code
FSWE-M070

News regarding dr. (Esther) E Rozendaal

Esther Rozendaal benoemd tot hoogleraar Digitale weerbaarheid en veerkracht

Onderzoek naar wat kinderen en jongeren nodig hebben te kunnen omgaan met veranderende digitale kansen & bedreigingen en de rol die mediawijsheid daarbij speelt

Digitale media en het welzijn van jongeren: Het Movez Network wil de volgende generatie in hun kracht zetten

Movez Network zoekt met hun website verbinding met de maatschappij om de volgende generatie te helpen slimme, gezonde en gelukkige media-gebruikers te worden.

Onderzoek naar online kwetsend gedrag: “Ook al vinden kinderen bepaalde dingen ver gaan, de angst zelf nare reacties te krijgen is groter”

Online kwetsend gedrag komt steeds vaker voor. Onderzoek van Esther Rozendaal en Chiara de Jong toont aan dat er niet altijd wordt opgekomen voor slachtoffers.

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