prof.dr. (Esther) E Rozendaal

Biography

Esther Rozendaal is full professor of Digital Resilience and co-lead of the Erasmus Movez Lab, a research team with a shared interest in young people, digital media, and wellbeing. Her research focuses on the empowerment of children and young people as resilient participants in today's digital society. Rozendaal and her team work closely with children and young people, young creators, parents, schools, youth workers and various organisations with a shared interest in the digital resilience of young media users and creators. In this way, they aim to contribute to solutions that enable children and young people to cope with the opportunities and risks of digital media, now and in the future.

In 2020, she was awarded a Vidi grant from the Dutch Research Council (NWO) for her project 'Empowering children to behave safely online: An integrated developmental-behavioral approach to digital media literacy'. In this 5-year project, Rozendaal and her team investigate how teenagers can be empowered to use digital media in a safe and responsible manner. Using innovative game-technology, they will reveal how media-education can be optimized in order to establish positive and sustainable changes in children’s media-literate behavior.

Rozendaal is also interested in studying children and adolescent’s responses to advertising. For example, she investigates how sponsorship disclosures can help make sponsored social media content (e.g., YouTube videos) more transparent for young audiences.

From Science to Society

Rozendaal is also actively involved in forging links between science and practice. Together with her colleague Moniek Buijzen she established the accessible and appealing online knowledge portal Bitescience.com. Also, she is a member of several advisory boards, for example the Dutch AV rating system (NICAM) and the Dutch Media Literacy Network (Netwerk Mediawijsheid).

Bio

Rozendaal received her doctorate at the University of Amsterdam in 2011, where she subsequently worked as a postdoctoral researcher. From 2012 to 2020 she subsequently worked as an assistant and associate professor at the Communication Science department of Radboud University’s Behavioural Science Institute. She received a NWO Vidi grant in 2020 for a 5-year research project studying how teenagers can be empowered to use digital media in a safe and responsible manner. Rozendaal had previously received a NWO Veni grant (2014). Her work has been recognized with awards from the International Communication Association, the International Journal of Advertising, and the Child, and the Netherlands-Flanders Communication Association.

Erasmus School of Social and Behavioural Sciences

Full professor | Behavioural Change
Email
rozendaal@essb.eur.nl
Room
T19-16
Location
Burg. Oudlaan 50, Rotterdam

More information

Work

  • Esther Rozendaal (4 december 2023) - Research from University of Amsterdam Yields New Findings on Communication and Mass Media (Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?)

Bitescience

Start date approval
januari 2024
End date approval
januari 2027
Place
AMSTERDAM
Description
Oprichter Bitescience.com- wetenschapscommunicatie

Meta

Start date approval
januari 2024
End date approval
januari 2027
Place
AMSTERDAM
Description
Lid Meta EU Youth Network experts group

NICAM

Start date approval
januari 2024
End date approval
januari 2027
Place
HILVERSUM
Description
Lid Klachtencommissie Kijkwijzer

Netwerk Mediawijsheid

Start date approval
januari 2024
End date approval
januari 2027
Place
HILVERSUM
Description
Lid Wetenschappelijke Raad

ChatLicense

Start date approval
januari 2024
End date approval
december 2024
Place
ROTTERDAM
Description
Lid adviescommissie ChatLicense app

Edux

Start date approval
januari 2024
End date approval
december 2024
Place
EINDHOVEN
Description
Advies Digitalig programma dgitale geletterdheid

4.5 Thesis Pedagogical Sciences

Year
2023
Course Code
FSWE-M070

Bitescience

Start date approval
januari 2024
End date approval
januari 2027
Place
AMSTERDAM
Description
Oprichter Bitescience.com- wetenschapscommunicatie

Meta

Start date approval
januari 2024
End date approval
januari 2027
Place
AMSTERDAM
Description
Lid Meta EU Youth Network experts group

NICAM

Start date approval
januari 2024
End date approval
januari 2027
Place
HILVERSUM
Description
Lid Klachtencommissie Kijkwijzer

Netwerk Mediawijsheid

Start date approval
januari 2024
End date approval
januari 2027
Place
HILVERSUM
Description
Lid Wetenschappelijke Raad

ChatLicense

Start date approval
januari 2024
End date approval
december 2024
Place
ROTTERDAM
Description
Lid adviescommissie ChatLicense app

Edux

Start date approval
januari 2024
End date approval
december 2024
Place
EINDHOVEN
Description
Advies Digitalig programma dgitale geletterdheid

News regarding prof.dr. (Esther) E Rozendaal

Vraag als ouder ook: 'Hoe was je dag online?'

Onderzoekers Esther Rozendaal en Chiara de Jong spreken op het Leven Lang Leren Festival over de kansen en risico's van de online wereld van kinderen.
Portretfoto van onderzoekers Chiara de Jong en Esther Rozendaal op de campus

Beurs voor onderzoek naar rol sociale media bij gezondheidsverschillen jongeren

Draagt sociale media bij aan de gezondheidsverschillen tussen jongeren? Dat gaat Esther Rozendaal met een Rotterdams consortium de komende 2 jaar onderzoeken.

Nederland is klaar met online kwetsend gedrag: onderzoekers geven tips om positief gedrag online te bevorderen

De Week van de Mediawijsheid vraagt aandacht voor de ernst van online kwetsend gedrag. Onderzoekers geven tips om een positieve online omgeving te bevorderen.

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