Reputation Management

Inleiding

Learn the latest academic knowledge and best practices for managing reputations to attract better investors, customers and employees for your organisation.

Belangrijkste Feiten & Cijfers

Type
Executive programma
Startdatum
donderdag 10 okt 2024
Tijdsduur
3 dagen
Voertaal
Engels
Instructievorm
Online

Startdatums

10, 11, 14 and 15 oktober 2024

  • donderdag 10 okt 2024

Organisations with a strong reputation are better able to attract the best and most appropriate stakeholders such as customers, investors and employees. So it makes sense that organisations attach great importance to building, maintaining and protecting their corporate reputation.

This three-day masterclass provides a comprehensive overview of the latest academic knowledge and best practices for managing reputations. You will also learn how to apply this in practice so you have the ability and confidence to influence decisions at board level, and keep reputation at the top of the executive agenda.

Learning objectives

After completing the programme, you will:

  • be able to explain the differences between identity, image and reputation
  • have a basic understanding of the systems approach to reputation
  • be able to define the capabilities essential for the successful building of reputation
  • understand the link between corporate communication and reputation-building efforts
  • have a greater appreciation of societal expectations of organisations, the pressures for consistency between actions and words, and the personal responsibility of leaders for transparency and openness.

Who should attend?

The masterclass is designed for experienced professionals in the field of: corporate communication, public affairs, general management and consultancy.

This executive-level masterclass offers professionals a highly flexible learning experience that fosters leadership, strategic thinking and corporate responsibility.

Susanna Marco

E-mailadres
ccc@rsm.nl
Telefoonnummer
+31 10 408 2851

This course can also be taken as part of the Part-time Executive Master in Corporate Communication programme. This is a triple accredited executive master programme for experienced professionals, who aspire to boost their career with an executive Master of Science degree.

More information

Feiten & Cijfers

Tarief

€ 3.400,-

BTW
Niet van toepassing
Startdatum
donderdag 10 okt 2024
Tijdsduur
3 dagen
Aangeboden door
Rotterdam School of Management, Erasmus University
Discipline
Media en communicatie
Type
Executive programma
Voertaal
Engels
Instructievorm
Online
Bekostiging

private

Externe link
Read more about this programme

Inschrijving

This is a programme of Rotterdam School of Management, Erasmus University. For more information about the programme, visit our website: RSM.NL/RM

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