Marketing

Nearly 100 alumni of the post-master's programme Data Science & Business Analytics (DSBA) and alumni of the executive programmes gathered on Woudestein campus.

Benedict Dellaert, together with researchers from Columbia University, and University of Pennsylvania, has published a new paper in the Journal of Marketing.

Manufacturers increasingly introduce their own direct channels next to traditional, multi-brand retailers. How do retailers respond?

In an article from Bisdom Rotterdam, results of research of Fiona Nieuwenhuis were highlighted. The results gave more insight in the cohesion of the Roman

In a podcast from Netspar, Bas Donkers shines a light on the importance of communication regarding all the possibilities of pension building.

Marketing Professors Benedict Dellaert and Bas Donkers of Erasmus School of Economics receive a grant of 250,000 euros, to investigate and support individuals’…

Stefan Stremersch, Professor of Marketing at Erasmus School of Economics, is the winner of the MOAward for Insights Scientist of 2020.

The winner of the EMAC Distinguished Marketing Scholar Award 2020 is Stefan Stremersch, Professor of Marketing at Erasmus School of Economics.