Marketing

Department of Business Economics
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Comparison is the thief of joy, the case of bigger houses

Clément Bellet, Assistant Professor in the field of marketing at Erasmus School of Economics, explains this mechanism in The Washington Post.

University education must embrace AI, says Professor Bas Donkers

Universities should actively integrate artificial intelligence (AI) into their teaching, says Bas Donkers. Both students and future employers already use it.
Bas Donkers

Men are most stereotypically depicted in TV advertisements compared to women

While advertisers occasionally challenge how women are represented in advertisements, men remain confined to traditional stereotypes.  

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