Marketing

Department of Business Economics
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When brands sell direct, how do retail partners respond?

Brands increasingly pursue direct-to-consumer strategies. According to Michiel Van Crombrugge, this can strain relationships with traditional retail partners.
Portrait of Associate Professor Michiel van Crombrugge

Bigger isn't always better: The hidden costs of oversized homes

Clément Bellet, Assistant Professor at Erasmus School of Economics, explores the paradox of McMansions.

Alumni meeting of the post-master's programme Data Science & Business Analytics a great success

Nearly 100 alumni of the post-master's programme Data Science & Business Analytics (DSBA) and alumni of the executive programmes gathered on Woudestein campus.

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